David Trust, is the Professional Photographer’s of America’s CEO. David joined PPA in 1998 as the organization’s first director of marketing, and just a little over a year later, was selected to take over the helm as CEO. Since then, David has led PPA to unprecedented growth in every category, while improving customer value and experience year after year.
Prior to his career with the PPA, David spend 11 years in television news as a reporter and anchor before making his transition in the marketing world. He has a regular presence on Capitol Hill where he fights for the rights of photographers, and has testified before Congress on multiple occasions.
In this episode, David shares his knowledge about the industry and how you can best prepare your company for when the pandemic ends.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena…”
Topics Include:
-What is the PPA and how you can get the most out of your membership
-What are copyright laws and what are our rights as photographers
-What happens when someone is taken to court for copyright infringement
-Why business owners needs to understand the consumer better
-How creating a daily schedule on your calendar will lead you to be successful during quarantine
-Habits of highly successful people and how you can implement them into your daily routine
-The importance of staying in contact with your past customers to create new business in the future
BIG NEWS! May 2020 -“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 31st Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up. -Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call
Connect with David Trust by heading to the PPA’s website:
Christine Tremoulet is a photographer, blogger, coach and best selling author of Blogging Brilliantly for Your Business: 30 Days to Dominate Your Market, which is available now on Amazon. Christine started her photographer business in 2007 and was fully booked, making 6-figures in her first year of business.
In this episode, Christine shares her marketing secrets to success, including the strategic use of social media and the power of storytelling.
Topics Include:
-How to convert followers into clients
-Debunking the myth that having thousands of social media followers means you’re successful
-Why all business owners should have a separate business and personal social media accounts
-How to use the power of local networking on Instagram and other social media applications to gain your ideal clients
-Why blogging isn’t a thing of the past and how it helps to increase your company’s Google search availability
-Ways to advertise online without spending a lot of money
-Why it is important to create a relationship with a potential client before asking them to endorse you
-Tips on how you should interact with others on Instagram and what you should post on your feed versus your story
Thanks to Christine, Luci’s listeners will receive her Instalocal course, Profit 20 for 20% off.
BIG NEWS! May 2020-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 20th Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
Bernie Griffiths is a studio owner, business mentor, speaker, and author of “Success Secrets of a Professional Photographer” and “Quantum Leap My Life”. Bernie has owned three successful wedding and portrait photography studios for over 40 years, with a yearly turnover of almost a million dollars.
In this episode, Bernie coaches you his Facebook Ad secrets and on how to market and sell your photography through a series of valuable tips.
Topics Include:
-Steps small business owners should be taking in the midst of a pandemic.
-How to polish up your business, and gain a mindset filled with daily affirmations of gratitude.
-What to do when your traditional streams of income are running dry and how to become more creative about obtaining income during this recession.
-What social media applications photographers should be using in order to advertise themselves for future clients.
-What advertising headlines are more attractive to potential clientele.
-Selling mechanisms to use when cold calling potential clients and verbiage that will get them to want to work with you.
-Why “keeping it simple” during your marketing is the best possible way to attract more clients.
-How to overcome small fears of failure and how this section can help you to overcome your fear hurdle.
Luci’s listeners will receive $7 special when they sign up for Bernie’s personalized coaching and marketing for photographers:
BIG NEWS! May 2020 -“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 20th
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call
In this episode Luci Dumas chats with Michele PW about Love Based Copywriting.
She is a best-selling, award-winning author. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she’s written 5 books in the “Love-Based Business” series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services.
They discuss the following topics
How to use words to sell your photography. Many photographers feel icky about selling…but when we base it on love it is a joy!
Love based copy = persuasion. We are always doing it every day.
Tapping into your emotions whether it’s love or fear. ie..Fear based…if you don’t do this, you will experience something bad Love Based…when you do this, you may not be ready but if you are…let’s go. Love is about truth.
Be Honest. Be authentic and true to yourself.
Client stories are great!
Get a sense of energy through your videos.
Survey, survey, survey! Ask, what is your biggest worry? For example, ask your clients, why did you pick you over someone else?
This solo episode with Luci is all about Self-Motivation. How to wake up every day (well, most days) and move forward towards goals, big and small, under all situations. She also explores some of the inner challenges and growth opportunities as a self-employed artist.
Topics Include:
– It’s important to keep our “why” in mind beyond money, goals or ego satisfaction.
– Keep focus on what your deeper purpose is when you lose energy or can’t focus.
– Luci has managed 38 years staying in business as a portrait and wedding photographer.
– Always do your best. We are only human and will have different levels of energy, so just go with it.
– Downstream action is when you go with the flow and with “divine timing.”
– You should always get support to stay and be more motivated. This includes a coach, a power partner or even a small support group.
– Reading motivational, educational, and inspirational books and listening to webinars, podcasts, and videos keep us growing.
– Always try new things, play around, and do creative activities with friends.
– GRIT is very important and helps you stick to moving towards your goals and dreams.
– Set small doable goals for yourself daily, these small actions will lead to more motivation.
– Luci is discovering how much a routine of gym twice a week keeps her positive, especially during this “stay at home” order.
BIG NEWS! April and May 2020
“50% Discount for my online course …The Profitable Photographer Sales Academy through May 20th
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
I am starting a 90 small mastermind group called “Your Highest Profit Year” to help us hit the ground running and take positive action now and in the future. Contact me at luci@lucidumas.com for more info or to schedule a quick call
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
