This week’s interview is a little different. It is a live coaching call with Victoria Burscusel, a wonderful photographer in Brisbane Australia.
Our main conversation centers around how to sell her photography. I give a step by step guide on how to position yourself from the first contact as the Trusted Advisor.
Then I cover the following
-How to plant seeds for the purchase of wall art and albums -The reason a projector is your best friend -What to say on a phone call and consultation -My secrets to successful sales that can lead to the purchase of 3 to 7 wall portraits almost every time. …and more.
If you would like to be a guest and be coaching on The Profitable Photographer, or was to learn more about my coaching program, feel free to contact me via email or Facebook.
And remember to join my private group and like my page for more support.
The amazing Andrew Hellmich is an Australian based wedding and portrait photographer who’s been in business for over 20 years. Recognized as a Master Photographer by the AIPP, he also hosts the business podcast PhotoBizX. An interview-based, weekly podcast, where Andrew has photographers and other experts revealing their marketing, advertising, pricing and business secrets in detail.
In this powerful episode, Andrew shares his ideas on both Video Marketing and Facebook Ads. He wants portrait and wedding photographers to have several marketing strategies and shares the importance of having several sources of great leads.
Some tips on using videos include the following
All you need is a phone
Video is super powerful
You can use youtube to get clients
Using videos on websites on various pages and why
Adding video in emails to get maximum response
Do’s and don’ts for recording including lighting and audio tips
The power of using testimonials about vendors we love and want to partner with.
He also shares about Facebook Ad tactics, different kinds of ads and which work best, and how to retarget using Facebook Pixels
Andrew has a 3 week Daily Vlog Challenge coming up and would love for you to join in. Just sign up on this link and you are in. https://photobizx.com/luci
Contact Andrew here, listen to Photobizx and join the community for more brilliant support.
Standing out in a very crowded field is something every photographer needs to do in order to become profitable. Jennifer George did this quickly by creating her own recognizable style, entering and winning local and national print competitions, speaking, and writing photography books. She also uses her passion and personal projects to inspire others and give back.
In this episode, Luci and Jennifer discuss:
How personal projects will build your portfolio and photography business.
Entering (and winning) competitions can be leveraged with high-end clients because people are attracted to award-winning professionals.
In an oversaturated photography market, you can set yourself apart by learning all you can from art classes, social media workshops, and marketing seminars.
Your work will be original and compelling when you find your true authentic self. Jennifer credits Luci as a significant influence on her style from the start.
How high-end photographers are not stagnant and the benefits of honing in on a clientele that is going to grow your business.
Jennifer George has gained a national reputation for her intimate, stylistic portraits. Since 1999, Her soulful images, use of natural lighting and multi-cultural awareness have afforded her the ability to follow her dream. The awards she has earned in just a few short years highlight Jennifer’s skill and passion for photography. Jennifer was recipient of California Photographer of the Year, People’s Choice Award twice, the Grand Premiere Award for Wedding and Portrait Photographer’s International and many more.
In 2014, she began using her photography to tell the stories of abused woman and created the exhibit “Exposing Scars”. This powerful project was exhibited for two months at the Women’s Museum of California and traveled to several venues including colleges.
She has written 3 “How To” books on photography, blogs on life lessons, and inspires others with her journey through life’s challenges and blessings.
Look up the word “Creative” and you might see a photo of my next guest.
Suzanne Hansen Ofeldt is an artist who specializes in photography, coaching for creatives, and business development. She is the founder of Shewanders Photography and creative director for Wanderlings The Zine.
She is is a world adventurer who captures people’s spirits through her creative wedding, portrait, and travel photography. She’s a graduate of the San Francisco Art Institute and has been featured in Martha Stewart Weddings, BRIDES Magazine, The Knot, Style Me Pretty, and more
We discuss the definition of creativity and take a deep dive into her perspective on art and live and so much more.
Other topics include
Branding and discovering your style, color palate, and the importance of communication
Fears people have about trying new creative things
How deep gratitude for our clients leads to loyalty and success
She teaches 12 week workshops using Julia Cameron’s books such as “The Artist’s Way” and “The Vein of Gold”. A group is starting Mid January 2021 and she starts new ones periodically.
For Margaret Bryant, life “going to the dogs” is a great thing. She has specialized in photographing pets in her Carrollton (Dallas), Texas studio in since1998…before it was a thing. Now she is an award winning PPA Mastercraftsman, CPP photographer, teacher and author on the art and business of photographing pets.
She is a nine time PPA Photographer of the Year medalist and a two time PPA Grand Imaging Award finalist so clearly you will want to listen and learn, even if pets aren’t your specialty. Her books are available on Amazon and have helped countless photographers become much better pet photographers.
She loves to talk about capturing the love and whimsy of the dogs (and cats) in front of her camera and share some of the secrets to success in this fairly new, very popular specialty.
Topics include 1- The importance of understanding dog behaviors, body language and breeds. 2- Managing expectations 3- The importance of finding your own voice 4- Why she always has consultations before sessions 5- Oodles of thoughts about building a successful pet photography business 6- Some comparisons Luci and Margaret discover between photographing dogs and young children 7- Tips on how to find great client
This weeks interview with M.Photog.M.Artist.Cr., CPP Bob Coates is focused on Fine Art and tips on how to market.
Bob has been a pro commercial, weddings and portrait photographer for over 13 years and “mucking about” with photography before that for many years. He was quickly profitable because he was able to leverage marketing and business learned working in other fields.
Also an author, photographic educator and fine art photographer over the years, he is now gearing totally toward commercial and fine art as a ‘Lens Based Artist” where the final image starts with photographs and then they are enhanced from there.
He share many practical tips for photographers, including how to communicates to galleries, and other fine art locations, and the benefits of visiting galleries
Topics include suggestions about-
1-Getting in galleries…how to sell, speak to the galleries in a way that they relate to 2- How to not under charge 3- The show circuit 4- Juried shows 5- Selling on line on line 6-The easiest way to sell is to people who already buy your work
Bob’s final thought is the importance of being a better marketer in any specialty. “If you don’t market and sell your work…it is not going to happen”
How to avoid money “gopher holes” or, ways to avoid sabotaging a great sale from a delightful client
Today’s solo episode with Luci is all about the little things that can trip you up and reduce or completely ruin what might be a great sale. She covers the following areas such as
1-Dos and don’t on your price list 2-Ways to be sure clients are fully prepared to place and order 3- Poor decisions on how you show your work that cost you big time 4- How to show up as a professional in the sales room 5- Possible stumbles that keep people from placing great orders in the sales room 6- Why talking too much and offering discounts can diminish your value
And more (of course) Luci would LOVE to receive feedback on this episode and support you on your journey.
Be sure to join her group. like her page, and contact her with any questions or ideas for future topics and guest.
Real estate photographer Darryl Glade’s experience as a top realtor in Louisiana for 10 years gave him deep insights into the needs of of photographers and realtors. He co-founded Rocket Photo an online marketplace that connects Realtors with photographers.
In this episode, we chat about how Real Estate Photography can be very lucrative, and supplement income for photographers who have had a drop in clients due to the pandemic. Homes are still being sold and the need for great images is constant.
In this interview Darryl shares so much wisdom including his ideas on -Camera and other equipment needed -Drones-how to use them to increase sales and service -How to be a problem solver for your client -Why systems can greatly increase your income
You might discover a new passion and way to use your camera and talents for additional income.
Jeff Fasano is an amazing photographer, and a well respected professional in Nashville. Tennessee. He has captured the essence, heart and soul of legendary actors, notable artists and musicians. His unique style of environmental portraiture truly expresses his passion and what he loves.
Lighting is one of his super powers and he loves to help photographers “see the light” and learn to use it well to create images that use the power of light to “wow” the viewer, and create strong impact.
Some of his tips are – that you don’t have to be award winning to be very successful in business – that being highly skill with lighting is one key to profitability
He share 3 exercise that can greatly improve your ability to see and use light masterfully.
Though not a direct discussion about making money, this impactful conversation will give you insights into how to create drama ,and develop more awareness about the use of natural and studio light to stand out from the crowd. Better photography always helps us on the path to more profitablity.
Colby McLemore of Colby’s Photos & Videos has had a highly successful advertising/commercial photography business located in East Tennessee for over 15 years. He usually works both on location and in his downtown Knoxville, TN studio.
Marketing has been a passion since he was young and he loves to share his experience and wisdom on how to have a successful business as a photographer.
Some of the topics Luci and Colby discuss are
1. The different about commercial photography from portraits.
2. Digital marketing and SEO
3. Testimonials and reviews and how to cultivate them and why
4. The joy of working in a collaborative environment
5. Networking as a powerful foundation for a business
And his final suggestion is to “Just Do It”. Get out of your rut and just get going.