Master and Photographic Craftsmen, and teachers, Tim and Bev Walden took over Walden’s Photography from Tim’s father, Bob, in the early 80s. In early1995, they created one of the most iconic and copied styles of black and white photography they named Relationship Portraiture.

In this episode, Luci and the Waldens discuss the importance of finding your vision and style. Then they share ways that they built a highly profitable high end studio by offering something very unique that comes from their heart and soul.

“Remember that you not only sell an image, but also a memory that lasts a lifetime”

Luci, Bev and Tim talk about ways to find your style such as…

-Discovering what makes your heart beat faster?

-Looking through magazines for inspiration

-Visiting galleries

In this 1-hour episode on style and how to sell it we cover:

– Taking risks
– Being consistent
– Gathering all the information you can, learn from podcasts, books, etc.
– Getting inspired
– Selling the result of your art, not the art itself
– Communicating what makes your work worth investing in

You can learn more about their programs for photographers at https://www.waldensphotography.com/

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
And don’t forget to follow and share my podcast at:
https://lucidumascoaching.com/

“Remembering that you not only sell an image, but also a memory that lasts a lifetime”

Contact Timothy:
https://www.timwalden.com/

Check out their online courses:
https://www.timwalden.com/online-coaching

Connect with Luci Dumas:
Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com
And don’t forget to follow and share my podcast at:
https://lucidumascoaching.com/

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This week Luci speaks with Tim Kelly. Tim is a master portrait artist, a master photographer and printmaker, a photographic craftsman, and an inducted (lifetime) member of the prestigious Cameracraftsmen of America, a group with 110 yrs of photographic history. He was also inducted into the International Society of Portrait Artists (Siena, Italy) and is a Fellow of the American Society of Photographers and a Kodak Mentor for almost 30 yrs. In other words, he is pretty good at what he does.

He has taught photography and business success for over 30 years extensively and can be found on Youtube and the occasional live event.

In this episode, Tim shares different photographers he’s studied, different painters he loves, his approach to selling prints, and how he’s honed his craft.

Luci & Tim discuss:

-The importance of finding your own style and ways to express it in your craft.
-Why overdelivering on what you promise the client can be a good thing.
-The balance between black and white in photography, how Tim uses it versus how other newer photographers use it.
-Luci and Tim share their different approaches to what they show their clients for better sales strategies.
-How he created a whole program where he was a guest artist in other cities.
-Tim’s free gift to the audience is 25% off his pro shop, see code below!

Connect with Tim:
Email: timkelly@timkellyportraits.com

Pro shop.timkellyportraits.com

Snag 25% off the pro shop using code TK2020.

Be sure to join my private group, The Profitable Photographer, and like The Profitable Photographer Page to learn and grow even more.

AND… feel free to connect with questions or to schedule a quick chat for more support.

Connect with Luci Dumas:
Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

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This week Luci speaks with Julie Steelman. Julie is an author, an award-winning wildlife photographer, wealth, and cash flow creation coach. She earned her way out of corporate at the age of 47- but her journey to financial success started 30 years earlier.

When she was a young child watching “Mutual of Omaha’s Wild Kingdom” every Sunday night, she knew she needed to create an abundance of money to go to Africa. That was her defining moment and when she began to listen to her own “wild” instinct.

That instinct carried her through 25+ years in Corporate America, generating over $100 million in revenue. She has authored multiple books and is about to release her first-ever photography book, Wild, Sacred Beauty.

In this episode, Julie shares her story of creating a wealth and money mindset. Topics include:

-Her path out of corporate America by believing in her vision

-Wealth is not just about doing. There is a spiritual component to it.

-Following the leadership of if a vision.

-How getting stuck can be draining and the fear is like being drunk…being cloudy. How we can find the way out?

-Getting above your beliefs about money.

-How wealth is about our ability to create instead of react.

-Nature photography, her passion for taking people to Africa.

Be sure to join my private group, The Profitable Photographer, and like The Profitable Photographer Page to learn and grow even more.

AND… feel free to connect with questions or to schedule a quick chat for more support.

Connect with Luci Dumas:
Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

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This week, Luci speaks with Elizabeth Opalenik, a photographic artist, who believes all good photographs are self portraits that lie somewhere between imagination and dreams. A sought after teacher, her 40 year career has found her teaching or making images on six continents, seeking the beauty and grace that exists within all things, especially women. 

Elisabeth’s work is collected, published and exhibited Internationally. In addition to her impressive resume, she also travels with Medical Ministry International, documenting the projects of eye doctors in Colombia, Bolivia and the Amazon. 

In this episode, Elisabeth shares her story on how she became a teacher of fine art photography and how artists can get their art displayed for the masses. 

Topics Include: 

-What is the difference between fine art and commercial photography 

-How you can make money from fine art 

-What the future holds for brick-and-mortar galleries 

-Why an audience will find your art, once you become true to yourself

-How art that conveys a feeling can make it accepted universally 

-Untraditional ways to get your artwork shown 

Connect with Elisabeth Opalenik:

Website: http://www.opalenik.com

Book: Poetic Grace – Elisabeth Opalenik Photographs 1979-2007

Be sure to join my private group and like The Profitable Photographer Page to learn and grow even more.

AND… feel free to connect with questions or to schedule a quick chat for more support.

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Photography Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

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In this solo episode with Luci, she explores the topic of workflow and how accomplishing tasks will make you more successful. One of the most important aspects of running a profitable photography business, or any business for that matter, is adopting an effective system for getting stuff done. Luci explores tips and tricks on how to streamline your workflow, become more organized, and how to adopt a task-oriented mindset.

Topics Include:

-Why photographers and manufacturers are synonymous

-How working with only a few photography labs will help you to grow a relationship with the company, which will help to correct printing mistakes in the future

-Ways to track your workflow, both visually and online

-When you should outsource tasks to other people, or hire someone to help you organize your office

-Learn to be more efficient in your tasks and how software can help you to speed up production steps

-Why it’s important to maintain a relationship with past clients and suggestions on how to make them want to work with you again

-Study time management strategies, especially those that are more focused towards creatives

If this solo episode was helpful for you, Luci will send you her workflow list for FREE! Just email her your request to luci@lucidumas.com, and she will email you important lists that are sure to help your productivity.

Be sure to join my private group and like The Profitable Photographer Page to learn and grow even more.

AND… feel free to connect with questions or to schedule a quick chat for more support.

Connect with Luci Dumas:
Coaching: LuciDumasCoaching.comFacebook: https://www.facebook.com/LuciDumasCoaching/Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumasInstagram: @theprofitablephotographer_podPhotography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

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David Trust, is the Professional Photographer’s of America’s CEO. David joined PPA in 1998 as the organization’s first director of marketing, and just a little over a year later, was selected to take over the helm as CEO. Since then, David has led PPA to unprecedented growth in every category, while improving customer value and experience year after year.

Prior to his career with the PPA, David spend 11 years in television news as a reporter and anchor before making his transition in the marketing world. He has a regular presence on Capitol Hill where he fights for the rights of photographers, and has testified before Congress on multiple occasions.

In this episode, David shares his knowledge about the industry and how you can best prepare your company for when the pandemic ends.

“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena…”

Topics Include:

-What is the PPA and how you can get the most out of your membership

-What are copyright laws and what are our rights as photographers

-What happens when someone is taken to court for copyright infringement

-Why business owners needs to understand the consumer better

-How creating a daily schedule on your calendar will lead you to be successful during quarantine

-Habits of highly successful people and how you can implement them into your daily routine

-The importance of staying in contact with your past customers to create new business in the future

BIG NEWS! May 2020
-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 31st
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call

Connect with David Trust by heading to the PPA’s website:

http://www.PPA.com

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

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Christine Tremoulet is a photographer, blogger, coach and best selling author of Blogging Brilliantly for Your Business: 30 Days to Dominate Your Market, which is available now on Amazon. Christine started her photographer business in 2007 and was fully booked, making 6-figures in her first year of business.

In this episode, Christine shares her marketing secrets to success, including the strategic use of social media and the power of storytelling.

Topics Include:

-How to convert followers into clients

-Debunking the myth that having thousands of social media followers means you’re successful

-Why all business owners should have a separate business and personal social media accounts

-How to use the power of local networking on Instagram and other social media applications to gain your ideal clients

-Why blogging isn’t a thing of the past and how it helps to increase your company’s Google search availability

-Ways to advertise online without spending a lot of money

-Why it is important to create a relationship with a potential client before asking them to endorse you

-Tips on how you should interact with others on Instagram and what you should post on your feed versus your story

Thanks to Christine, Luci’s listeners will receive her Instalocal course, Profit 20 for 20% off.

http://GoInstaLocal.com and http://instagram.com/GoInstaLocal

BIG NEWS! May 2020-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 20th
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.

Connect with Christine Tremoulet:

Website: http://ThatChristine.com
Instagram: http://instagram.com/ChristineTremoulet

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com
Facebook: https://www.facebook.com/LuciDumasCoaching/
Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Photography Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

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Bernie Griffiths is a studio owner, business mentor, speaker, and author of “Success Secrets of a Professional Photographer” and “Quantum Leap My Life”. Bernie has owned three successful wedding and portrait photography studios for over 40 years, with a yearly turnover of almost a million dollars.

In this episode, Bernie coaches you his Facebook Ad secrets and on how to market and sell your photography through a series of valuable tips.

Topics Include:

-Steps small business owners should be taking in the midst of a pandemic.

-How to polish up your business, and gain a mindset filled with daily affirmations of gratitude.

-What to do when your traditional streams of income are running dry and how to become more creative about obtaining income during this recession.

-What social media applications photographers should be using in order to advertise themselves for future clients.

-What advertising headlines are more attractive to potential clientele.

-Selling mechanisms to use when cold calling potential clients and verbiage that will get them to want to work with you.

-Why “keeping it simple” during your marketing is the best possible way to attract more clients.

-How to overcome small fears of failure and how this section can help you to overcome your fear hurdle.

Luci’s listeners will receive $7 special when they sign up for Bernie’s personalized coaching and marketing for photographers:

https://berniegriffiths.com/register/membership/

BIG NEWS! May 2020
-“50% Discount for Luci’s online course …The Profitable Photographer Sales Academy through May 20th

Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.

-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call

Connect with Bernie Griffiths:

Websites:
http://www.berniegriffiths.com
http://www.familyportraitmonth.com.au
http://www.aswpp.com.au

Email: bernie@aswpp.com.au

Phone: +61418509228

Connect with Luci Dumas:

Coaching: LuciDumasCoaching.com

Facebook: https://www.facebook.com/LuciDumasCoaching/

Email: luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

Instagram: @theprofitablephotographer_pod

Photography Website: LuciDumas.com

Coaching: LuciDumasCoaching.com

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In this episode Luci Dumas chats with Michele PW about Love Based Copywriting.

She is a  best-selling, award-winning author. On the fiction side, she writes psychological thrillers/mystery/suspense books and has a popular book blog. On the nonfiction side, she’s written 5 books in the “Love-Based Business” series that share how to sell more with love and build a solid, profitable business on a foundation of love. In addition, she owns a copywriting and marketing company that has sold nearly $50M worth of products and services.

They discuss the following topics

• How to use words to sell your photography. Many photographers feel icky about selling…but when we base it on love it is a joy!
• Love based copy = persuasion. We are always doing it every day.
• Tapping into your emotions whether it’s love or fear.
  ie..Fear based…if you don’t do this, you will experience something bad
  Love Based…when you do this, you may not be ready but if you are…let’s go. Love is about truth.
• Be Honest. Be authentic and true to yourself.
• Client stories are great!
• Get a sense of energy through your videos.
• Survey, survey, survey! Ask, what is your biggest worry?
  For example, ask your clients, why did you pick you over someone else?
• Confidence will be your magnet.
  

Links For Michele PW:

• MichelePW.com
• Free Gift- Love based Copy lovebasedcopywritingbook.com/template.
• facebook.com/michelepwauthor
• linkedin.com/in/michelepw
• twitter.com/michelepw
• instagram.com/themichelepw

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