Make sure you listen and subscribe to the The Profitable Photographer Podcast on iTunes.

099: Mitche Graf- 6 Star Service

Mitche Graf is a daddy of 3, best-selling author of 9 books, a serial entrepreneur, international-renowned business speaker, nationally-syndicated radio show host and former All American Track & Field athlete. For over 25 years, he has dangled his toes into the ponds of many intriguing industries along the way. From selling used bicycle parts out of his garage in the seventh grade to running four companies today, he has prided himself on knowing how to squeeze every drop of potential out of his endeavors.

His high-voltage seminars and workshops have been delivered around the world and his cutting-edge articles have appeared in the pages of business trade magazines such as Rangefinder, PPA Magazine, Limo Digest, Chauffer Driven, Image Maker, and Fresh Cup.

Our conversation centers around the power of what he calls “6 Star Service”… going well beyond what is expected from any business that wants to be successful. In his newest book, “Customer Service is Dead…Delivering 6 star service in a one star world” he covers 6 important aspect of this topic and he share those in the interview such as…
-Treating your client like gold
-Correcting mistakes quickly and effectively
-Exceeding expectations.

His parting tip is to ask yourself everyday -What can I do today to make my client’s lives a little bit better? This is an action packed conversation you will be able to use in your photography business right away.

Connect with Mitche to learn more about his programs and books

098: Joey Thomas-Why People Buy

Joey Thomas is an award-winning, nationally published entrepreneur, photographer, speaker, and educator. He is co-owner of Serendipity Albums and owner of both Joey T Photography and Mastercrafted Workshops.

His background in psychology and education gives him a unique understanding into the “WHY” of sales and business and he loves to share that insight with all small business owners both in and outside of photography. For those of us with photography businesses, this info is super valuable

He shares his wisdom on the psychology of why people buy. He sums it up in what he calls the Four Corners of Perceived Value. Those are

  1. Brand identity and messaging behind it
  2. The Client experience
  3. Intelligent pricing
  4. The Sales Process and what we offer as products and prints beyond digitals.

He leaves you with this final thought…that you are worth what you believe FIRST and then what your clients believe!

Be sure to watch this webinar from Joey
Clubhouse: @JoeyThomas22

097: Luci Dumas- Luxury


My thoughts on luxury and why creating a high involvement, high quality experience for clients gives you a competitive edge over other photography businesses are the topic of today’s solo episode.

I share a definition and WHY we humans will invest well on more than necessities in life, REASONS it is a valuable goal to set as photographers, HOW to create a luxury business that makes clients feel special and happy to hire us at prices that are well above the average, and some of the ways we can COMMUNICATE guality and value.

I share ideas on the value of

  • effective branding both in design and structure of our photography business
  • quality products
  • artistic/high taste lever designs of our photographs and products
  • simplicity and specializing
  • and most important of all, personalized service with a caring, involved relationship with the customer

I hope this gives you some things to ponder and ideas to create an even more luxury experience for your clients. Remember…there is always room a the top.

096: Lisa Asp “Pin-Up Pet” Fundraising Calendar Tips

Founder and Director of the Animal Image Makers Conference, and a mentor and teacher, Lisa Asp is a pet photographer and owner ofTangerine House of Design. She has been creating photographic art since 1995. Her work has been included in the Professional Photographers of America Loan Collection books and the Showcase Collection books a number of times.
Lisa is a Master Craftsman and CCP with PPA and Master Artist. Wow! Photographer. Fewer than 1% of all professional photographers hold these multiple honors.

In this episode, Lisa shares her success with fundraising calendars to attract ideal clients and bring in some nice sales, grow her audience, and contribute significantly to the charities she supports.

She goes into detail on how she makes her “Pin-Up Pets”  Fundraiser extremely successful. One smart aspect of the program is that the charity does all of the marketing and sales of the calendars.

Sign up for the April 15 to 18 2021 Animal Image Makers event and save 15% off enrollment. http://www.AnimalImageMakers.com ASP to save 15%

Also, download her FREE print competition download for listeners with tips for “kicking ass” in print competition -text profit to 844-738-8647


095: Lindsay Betz- Money Wisdom

Today’s episode is all about money…how to be wise and pro-active in the management of the income we receive.

Lindsey Betz is co owner of Jonathan Betz Photography, is a
photographic Craftsman, and chief implementer over the of their clients’ experience and studio management. She regularly teaches at the national level as well as locally and regionally. She serves as a PPA Councilor and on the national PPA EDU Committee.

She is also very knowledgeable about not only earning but using money as a tool to create the life we want now and into our retirement.

Topics include:

  1. Creativity and budgeting…..starting with our needs and the dream
  2. Why we should spend less and save 3 to 6 month emergency fund.
  3. Why you want to be debt free
  4. 15% retirement saving…both Roth IRA and traditional
  5. Price for profitability-
  6. Communicate with spouses partners,
  7. Know your “yeses” and “nos”. Take time to figure out your values and which relate to where you spend your money

This is an eye-opening and educational conversation everyone can benefit from for sure!


094: Seshu- The Art of Authentic Headshots

Seshu is a portrait photographer with Connecticut Headshots, which serves the marketing and communication departments in the medical, real estate, financial, and other businesses.

His photography helps busy executives and small business owners project a positive presence for their clients and peers.

In this episode, Seshu shares about how he puts people at ease and brings out their best with a collaborative approach.

He also give us his hot tips for the business of headshot photography
1. Work with the right clients…find and qualify. Word of mouth has
helped. Share your work
2. Opportunities are everywhere…Steve Sapporito
3. Know your numbers!
4. Price for profit
5. Learn to sell

To get in touch with Seshu or follow him go to
Connecticut Headshots

093: Luci Dumas-Natural Light Mastery

This week is a solo episode on The Profitable Photographer and is different than most. This episode is all about lighting, especially how to photograph outdoors without supplemental lighting.

Luci Dumas teaches photography skills that will help any photographer be more profitable by creating more sellable and beautiful portraits.

Luci Dumas is an expert at “Natural Light Photography”…meaning,…she
is highly skilled at finding and using available light to create her outdoor portraits. This goes beyond simply photographing late in the day or early morning to have that “sweet light” available when the sun is low in the horizon.

She shares the tips and principles that make a difference between just okay outdoor portraits and stunning images clients love and purchase
as art for her home.

Some of the information shared are
-the importance of directing light into the face
– why catch lights in the eyes are a powerful guide to portrait lighting
– what Luci means by “first tree in the forest” lighting and how to find it
-Why windows, doors, hallways, and walls are the key to great lighting

Click here receive the slides created to accompany this program

092: Jenna Henderson- Boundaries Are Our Friends

Jenna Henderson is a boss bitch balance coach (her words) and photographer, with more than 15 years experience in the photography industry. Her super powers are giving creative women permission to feel empowered within their business journey, and helping them create a life of balance and peace. Jenna believes in validating creative careers and identities other than motherhood for woman. 

Her wisdom is also powerful for men and covers lots of important ways to have “the good life” as self employed professionals.

Our discussion covers several aspects of setting boundaries. She shares her thoughts on

   1- Time boundaries- setting up schedules that allow us to have the work life balance that creates more life satisfaction and success. 

   2-Space boundaries-It is important carve out a space for a work space at home because the lines get blurred. 

   3- Emotional-it is okay to pour ourselves into our clients but know when to have limits and communicate them.

Some of her tips include

      -the importance of self awareness. Is it serving me? 

      -starting small when making changes

      -manage expectations

      -energy- allow yourself to fully rest

She also has a lot to share about what she calls “Permission Mindset”. We are allowed to do whatever we want. “You have the life you have want. Do you. Focus on your wants and dreams.”

Free gift for my Profitable Photographer listeners
Free download of The Boundary Compass

Instagram: @jennahendersonphoto
Bright Boss Academy: http://www.jennaclicks.com/brightboss
Email: hello@jennahenderson.com

091: Mary Fisk Taylor-Storybrand Framework and Tips for Photographers

Mary Fisk-Taylor

MBA, M. Photog., Cr., EA- ASP, CPP, ABI, API
Certified StoryBrand Guide
Profit First Professional and Guide

PPA Vice-President and soon to be President Mary Fisk-Taylor has a rich career in photography as well as service to our industry.
For almost 25 years Mary Fisk-Taylor has owned a portrait and wedding business with her business partner, Jamie Hayes in Richmond, Virginia.
Hayes & Fisk Photography is one of the most sought-after Portrait and Wedding studios in their industry. Mary and Jamie are both incredibly
committed to preserving family legacies, professionally capturing and printing portrait and milestone memories.

Mary also co-hosts the podcast Get Your Shoot Together with Kira Derryberry and has her own consulting company helping other small business creatives be more profitable, sustainable and successful.

In this delightful interview, she share her knowledge of the very popular and powerful “Storybrand” model of marketing and communicating what makes us special to our ideal clients.

She explains step by step, the 7 part framework of this teaching and why it is so much more powerful than lots of flowery words about our studios or the need for our services.
Some of the steps are to

  • Agitate/illustrate a problem and tell how I can solve the problem
  • Make your client the hero.
  • Become the guide out of the problem using empathy and authenticity
  • Give them a plan- simple and clear. It is a good way for them not to be afraid.
  • Cast a vision of what their life can look like after working with us

She shares about coming from an authoritative place, the value of stories, testimonials, videos of clients viewing their portraits for the first time and much more.

Mary’s final word of encouragement is that everyone has days where you don’t feel worthy or just plain tired. Give yourself grace. Don’t compare. None of us is wearing superhero caps.

You can find her on Clubhouse and
Instagram @maryfisktaylor
podcast http://www.getyourshoottogether.com

090: Scott Josuweit-The Value of Purpose and Process

Scott Josuweit is a former 7th-grade special education math teacher turned wedding photographer.
He has earned six figures for the past five years and loves getting to work with other photographers to help their dreams come true.

Scott’s Zone of Genius is business systems. He loves them, he teaches about them, and we have a great conversation about them and much more.
The reason for this focus on systems with purpose, is so photographers can get their time back but also give their clients a personalized high-end high-touch experience. It also help us Bbe able to quantify your success so you can know where your money is coming from, keep adapting

We also discuss how to use your CRM to help other. One example…how could you use it by helping serve vendor
create a gallery for one specific venue where they can easily find my photos. That is the Purpose.

Then he share the Process which is to
1-create the gallery
2-create video to help the vendor know how to use it
3-invite vendor by meeting in purpose

His last thoughts are this…
Stop constantly consuming educations and start implementing and see what happens

To contact Scott Josuweit you can go to his website, facebook, or instagram


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