Make sure you listen and subscribe to the The Profitable Photographer Podcast on iTunes.

138: Claire Lauer- SEO Strategies to Attract Tons of Ideal Clients

All hail the content queen!

Claire Lauer knows a thing or 2 about SEO strategies and how to create results-driven content. She says it’s important that talented photographers like us are easy to find online.

She’s right!

Claire Lauer is a content entrepreneur, and educator focused on helping photographers find their dream clients on Google. She believes that photographers can find the right content partner to take that task off their plates so that they can focus on doing what they love – photographing! Her clients lovingly refer to her as “Content Claire” and know they can trust her to take good care of their marketing.

She currently serves photographers across the country.

I think we all understand the need to create content. Claire gives some great advice on how to do it in the most effective way possible!

You won’t want to miss:
-How you can define your target keywords.
-The number of times you should be blogging each month.
-The power of Google search console.
-Why she loves marketing.

Connect With Claire

Website clcontentmarketing.com/subscribe

Email hello@clcontentmarketing.com

Instagram @CLContentMarketing

137: Luci Dumas- The Telephone Is Our Best Friend

This solo podcast episode is about why the telephone is still the most powerful too in our toolbox for creating successful high dollar sales of portrait and wedding photography.

Why? Because building a relationship with a client where they feel important, get excited about working with us, and start thinking about wall portraits is the foundation of my “Trusted Advisor” sales system.

I also share the “when and how” to talk about pricing with portrait and wedding photography clients.

In this episode I chat about

  • The step by step system/ phone script to book highly motivated ideal client
  • Why sharing too much too soon can sabotage a great potential booking
  • How to get over telephone anxiety
  • If or why you might (or might not) post your pricing on your website.

Get out your note pad and be ready for some very practical tips on what to say on the phone to make a nice connection, and plant seeds for great sales of wall portraits, albums, and more.

Best, Luci


136: Kira Derryberry- The Modern Family Portrait

Kira Derryberry needs you to get your shoot together.

She’s busy modernizing family portraits. Kira has found a way to take the traditional portrait, mix it up a little, and make it fun for the whole family.

Kira Derryberry is a Tallahassee-based photographer focused on Family and Commercial portraiture for 11 years

Kira is a proud member of Professional Photographers of America and has earned Master Photographer, Master Craftsman and Certified Professional Photographer is an approved judge for International Photographic Competition, and as of March 2021, serves as Treasurer for PPA’s Board of Directors.

Kira is also the co-host of the Get Your Shoot Together Photography Podcast alongside fellow photographer and friend Mary Fisk-Taylor.

You won’t want to miss:
Why Kira loves a monochromatic greyscale.
How she sets boundaries.
Why she’s always promoting during the session.
How she knew she wanted to be a photographer.

Kira has some great advice on how to work smarter, not harder. You won’t want to miss what she has to say.

Connect with Kira
Podcast GetYourShootTogether.com
Instagram @shekira
Email info@kiraphoto.com

135: Jeff Brown- LinkedIn -Tips For Gaining Endless Leads And Networking

Let’s embrace LinkedIn. At least that’s what Jeff Brown wants us to do. The platform has the power to allow you to access local and specialized content. It’s also a great place to collaborate. Because we all know that we’re better together than on our own.

Jeff Brown-Licensed Societies of Photographers and BIPPy, Military qualification through the Royal Navy, Wedding and Boudoir Photographer, Author of several best-selling books and articles for magazines, speaker, ambassador for Studio Ninja and Loxley Colour is Glasgow
Jeff is Sponsored by Loxley Colour in Glasgow to give help and support to their clients. ambassador for Studio Ninja software

If you’re ready to grow your network then you won’t want to miss this chat.

You won’t want to miss:
Why he loves reverse engineering.
The power of consistency.
The reason he wants you to just be yourself.
Why he’s a big proponent of niching.

Connect with Jeff

LinkedIn thephotographersmentor
You Tube thephotographersmentor
Facebook focusonmarketing

134: Ron Nichols-In Person Sales and ProSelect Secrets

I’m joined by ProSelect Guru Ron Nichols this week. He has mastered the art of sales and has some great advice to help others do the same.

Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychological and technical aspects. He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizing on emotion and enabling back-end workflows.

Ron has worked for many of the country’s top image-makers in developing sales processes and workflow schemes to increase studio profitability. His work now is exclusive as CEO of Pro Studio Sofware, Inc, since the acquisition of ProSelect. Ron’s photographic work and industry service have garnered awards from around the world. He has taught throughout the globe and is a PPA International Juror, Jury Chairman, and past PPA President. He is a member of the elite group, the Society of XXV.

Ron has some great tips about in-person sales and workflow, making this an episode you won’t want to miss.

You won’t want to miss:
All about his workflow.
The red flags you need to be on the lookout for.
His top sales tips.
What it’s like to be a CEO.

Ron’s knowledge is top of the line. Be sure to tune it!

Connect with Ron

Website ProStudioSoftware.com RonNichols.com
Instagram https://www.instagram.com/i.ronnichols/
Facebook ProSelect
Twitter ProStudioSWtheRonNichols

133: Luci Dumas-Marketing from the Inside Out

“You create your thoughts, your thoughts create your intentions and your intentions create your reality.” – Wayne Dyer

This solo episode is about an exploration into some of the ways you can up your inner marketing/success game. You might call it the Power of Attraction or a positive mindset. I love to share about the importance of your vision and goals, and how to become a magnet for the dreams you have for your life.

These tools have helped me create a 40 year full time career as a photographer and now also a photography business coach and they can help you as well. It has sometimes felt like magic when I use some of these specific tools to draw ideal clients to me.

Listen in to find out the value of

  • affirmations and positive thinking
    -setting clear goals
    -surrounding yourself with positive people and those that are where you want to be
    -reading motivational books
    -my special way to market by sitting on my front porch

The truth is, doing all the “things” that are designed to help us be successful and profitable accomplish very little unless we have a positive, magnetic energy and clear goals that inspire us to keep doing what it takes to reach them. Please let me know your thoughts and how I might support you on your path.


132: David Hilton- How To Build A Highly Successful Photography Business

I’m joined this week by marketing master, David Hilton. He knows the power of branding.

It begins with how you position yourself to the customer. And from there, it’s all about the journey that you take them on. David’s extensive business experience makes this an interview you won’t want to miss.

David is experienced in building businesses, guiding owners to higher profits and greater freedom. He is the author of two books on entrepreneurship: SPARK, Taking Your Business from Struggle to Significance, and The Ultimate Success Secret with co-author Dan Kennedy.

As president of Hilton Photography, a business that he recently, successfully sold, he grew and managed multiple locations and recruited, hired, and trained over 500 people. He developed this company to operate profitably without his day-to-day involvement.

He holds a Photographic Craftsman degree from PPA, a Doctorate Degree in Business, an MBA, a BS in Photography, and a Master’s degree in Education

Tune in and let’s get down to business!

You won’t want to miss:
What inspired him to major in business.
Why you need to find your style.
How many hours a day David spends on marketing.
How to have a business and not work full-time.
The details on the business he began as a child.

Connect with David

Website http://portraitstudiosuccess.com/
Email dhilton@StrategicVisionOnline.com
Facebook David Hilton
LInkedIn https://www.linkedin.com/in/davidahilton/

131: Denise Birdsong- Adding Emotion to Your Photographs

If you want a portrait to stand out, then it needs big emotions! Technical photography skills are well-known but not everyone is taught the value of emotions, so I’ve invited Denise Birdsong to join me on the podcast today.

Denise Birdsong is an award-winning wedding, portrait and boudoir photographer from the San Francisco Bay Area. Through her experiences as a dancer and model, Denise mastered the fine art of communication and storytelling through body language and facial expression. Emotion is what makes portrait photography truly standout, and it’s usually the missing component for most photographers. Denise is passionate about teaching her master photography students her signature methodology that takes them to the next level of their craft.

I love this interview because she shares so many great tips to help create emotion in our photos.

Listen For:
The reason she doesn’t like to waste a good mistake.
What our voice has the power to change.
Why empathy is so important in this business.
The reason people just need to breathe.

Being photographed can be a vulnerable experience for some people. Denise has some great ideas for creating a safe space for them.

Instagram: @denisebirdsongphotographer
Facebook Group: @strippeddownboudoir
Email: info@dbirdsong.com

130: Holly Smith- Hiring a VA-How And Why You Need One

Holly is the founder of The Genie VA, a small team of virtual assistants offering extensive administrative support to small wedding & elopement photographers across the US. She is a wedding & events coordinator turned virtual assistant, and now aims to help as many photographers as she can with behind-the-scenes, time-consuming tasks that will help them focus on their passion, spend less time in front of their computer, and allow them to grow their business.

In this episode, Holly and Luci talk about:

1- When is it time to hire a VA?

2- How do we find a great one and what is right for us. what they should ask before hiring someone

3- Mindset shifts you may need to make before outsourcing/how to tackle the resistance

4- How to prepare for outsourcing.


Holly explains that a VA is like a personal assistant but it is online and it is a broad term including things like:

-tech VA…workflow, 

– Support 

– Bookkeeping

– Marketing

– Writing 

– Social media manager

– Editing 

We discuss hen is it time to hire? When you feel burnt out, you are not taking the steps, you are loosing the drive, stuck in a rut and how to start working with one. If you’re not sure where to look Luci and Holly go over various websites to find reputable VA’s. We go over how to know if the VA you are considering is a good fit, what skills they should have, and how you can learn from them.

Get in touch with Holly:


Instagram: @thegenieva


Final advice…be really clear about what you want and why…and your goals.

129: John Hartman- Marketing and Lightpainting Tips

John Hartman is bringing us back to the basics and I’m here for it. He believes in the value of relationships. He knows trust is the foundation for those relationships. So go ahead and get in front of your target audience and then build that trust!

John Hartman has owned and operated his studio in Stevens Point, WI since 1974. His work has won the highest awards at the state and national levels, including a Grand Imaging Award finalist. He has presented at hundreds of state, regional and national photography conferences. His John Hartman Las Vegas Marketing Boot Camps have helped thousands of photographers grow their business and improve their photography. Since 2014 John has developed a unique version of light painting, which has created an entirely new and profitable product line for his studio.

His long and prosperous career suggest that we should all trust his advice!

You won’t want to miss…
-Why an easy high school elective change the course of his life forever.
-The reason head shots can be so profitable.
-What light painting is and how John incorporates it into his portfolio.
-How he manages to have so much fun.

Connect with John to receive $100s off his course by mentioning The Profitable Photographer Podcast

Website jhartmanphoto.com, johnhartmanseniors.com, jhartman.com
Facebook johnrichardhartman
Instagram johnhartman11
LinkedIn John-richard-hartman
Email jrhartman@me.com

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