Make sure you listen and subscribe to the The Profitable Photographer Podcast on iTunes.

165: Amy Pazur and Luci discuss – Being a Giver to Your Photography Clients and Receiving Much More

“I would love people to value themselves. Not just in terms of charging enough for what they do, but to also have that reciprocal relationship with people. You’ll go far with those two things.”

Babies of the world cry out with joy, award-winning Newborn & Milestone Photographer Amy Pazur is with us on The Profitable Photographer Podcast today! She’s sharing her philosophy on the payoff of a rich client relationship.

If you were to step into a session with Amy, you would be MORE THAN TAKEN CARE OF. Amy has a very gentle touch and she ensures her clients and their babies have everything they need. Girl’s even taking snack requests! Say no more!

Amy believes that two of the most important prongs of your photography business are: client care + self care. Going above and beyond for your client creates trust and comfort (which usually equals more sales in the long run!). And taking care of yourself helps you show up to your business with full energy and enthusiasm! Now that’s a cycle I can get behind.

What does self-care look like to Amy: 

  • Pricing your services the way you deserve
  • Taking on personal projects that fill your creative cup 
  • Niching down to what you really love to do

So brew a nice cup of tea, put up your feet, and indulge in some self-care while you listen to this episode on self-care and client relationships. 

You can get in touch with Amy at:



Or follow @momentsandcostudio on Facebook and Instagram

Photography Business Coach Luci Dumas’ Programs:

164: Jason Marino = Photographer’s Journey with ADHD plus Transitioning from Weddings to Portraits

“If anyone is like me and has dealt with ADHD for a long time and just can’t seem to figure it out. I really encourage people to get the help you need and watch your life change.”

On this episode of The Profitable Photographer Podcast, I have guest Jason Marino sharing his ideas about creating an incredible client experience, and how he transitioned from weddings to portraits.. He also opens up about his challenge in life and in his photography business productivity: ADHD! 

164: Jason Marino = Photographer's Journey with ADHD plus Transitioning from Weddings to Portraits

Jason is known throughout the photo industry as a lighting, business and client experience expert. He and his wife JoAnne co-run a multi-brand photography company, Imagine Photography, in Arizona, just outside Sin City, Las Vegas. 

With a client roster spanning the globe and a bustling studio that has grossed well over a million dollars in recent years ( love to hear it!), Jason also keeps busy with regular appearances at notable conferences and educational summits.

In the midst of this, Jason has struggled with ADHD his whole life, but only recently opened up about it, finally seeking out the help that he needed. His life (AND PHOTOGRAPHY BUSINESS) is a million times better for it! 

Finally feeling focused, Jason and I chatted about: 

  • How treatment for ADHD changed his life and business
  • Best software for running your photography business
  • Creating a prominent brand in a small town
  • The “art of saying no”
  • And more!

Hearing how someone is wildly successful in this industry, while navigating the challenges

such as ADHD or any life issue is inspiring to say the least.

Connect with Jason at 


@thejasonmarino on Instagram

And connect with his business at


@imaginephotoaz on Instagram

Photography Business Coach Luci Dumas’ Programs:

163: Courtney Ranck-Copher – Why Selling Wall Art is a Gift to our Portrait Clients

“[When kids see portraits] on the wall they feel that they’re loved and like they have a place in the family.”

On this episode of The Profitable Photographer Podcast, Master Photographer and Photography Business Coach, Luci Dumas is joined by award-winning photographer, Courtney Ranck-Copher!

163: Courtney Ranck-Copher - Why Selling Wall Art is a Gift to our Portrait Clients

Courtney is all about going above and beyond for client relationships.

She’s here to shift our perspective a bit: Don’t think of selling wall art as being “annoying sales-y.” Our photography is a gift to our clients! They need us just like we need them.

Courtney always wants anyone who comes in contact with her business to receive the best possible care, even if that means referring them to someone else. How’s that for client care? Right on.

Luci and Courtney chat all about:

  • How portraits show love
  • Going above and beyond to make important client relationships
  • How to plant the sales seed
  • Why charging too little can cause a bad experience for your clients
  • How and when to increase your prices

Listen now to get a taste of Courtney’s genuine client connections.

And connect with Courtney herself at:

Photography Business Coach Luci Dumas’ Programs:

162: Luci Dumas- Photo Business Success Secrets for Bridal, Pet and Other Events

This weeks episode is “all Luci, all the time”…hahaha. That’s right, I am sharing all of my “dos and don’t” for participating in Expos, art shows, and other events where you can have a booth and attract your ideal clients, and make some great money from the contacts.

I share lots of details about…

162: Luci Dumas- Photo Business Success Secrets for Bridal, Pet and Other Events
  1. The best places to have a booth and which ones to avoid
  2. How to set up your photography booth in a way that feels friendly, inviting, and is clearly branded.
  3. How to use a show to grow your connections with vendor partners
  4. Exactly how to create an “Enter To Win” opportunity and land the ideal clients that invest thousands in additional portraits.

And hey, don’t forget to join my private group and post comments or questions about every episode. Hope you enjoy this very detailed episode with specific action steps that can make a booth a very successful marketing tool.




Photography Business Coach Luci Dumas’ Programs:

161: Ibarionex Perello – Street Photography and the Power of Light

“You want people coming to you because they like the way you see… You have to find a way of seeing and working that is uniquely you. And that’s what you market.”

This week Master Photographer Luci Dumas is joined by street photography extraordinaire and lighting expert Ibarionex Perello! 

161: Ibarionex Perello - Street Photography and the Power of Light

Ibarionex is a Photographer, Writer, Educator and Host of The Candid Frame Photography Podcast. A creative powerhouse!

With over 25 years of experience in the photographic industry, he has gifted this world with six, count em, SIX BOOKS including Chasing the Light: Improving Your Photography Using Available Light.

Having served as an adjunct professor at the Art Center College of Design we are incredibly lucky to have Ibarionex here to educate us on the DOs and DON’Ts of lighting and other photography business tips. 

After listening to this episode you will be exploding with knowledge on:

  • Being a light treasure-hunter in natural settings
  • Noticing shadows, quality, direction, and contrast
  • And leaning into your flexibility and curiosity to make original discoveries

Listen now! 

And connect with Ibarionex at



Photography Business Coach Luci Dumas’ Programs:

160: Jerry Ghionis – Master of Light, Creativity, and Inspiration

“What is the truth?…Just by changing the perspective, angle, choice, and compression…the way you crop, you will tell a different truth.” 

160: Jerry Ghionis - Master of Light, Creativity, and Inspiration


Today we have THE ICONIC, world-renowned, one of the best in the biz, Jerry Ghionis!

Widely regarded as one of the top five wedding photographers in the world, Jerry Ghionis’ theatrical and iconic images have redefined modern wedding photography. He is a proud Nikon ambassador and was the first Australian named in Top Ten Wedding Photographers in the World by American Photo magazine. In 2011, Jerry was also named by PDN magazine as one of the top photography workshop instructors in the world. IS THAT IT?! Wow wow WOW. 

Listen as Jerry blows my mind with topics like:

  • How our photography changes “the truth”
  • Having fun with lighting 
  • The importance of reinventing yourself
  • Creating a routine in your photography business
  • Process > Results always always always

There is so much to be learned in this gold-mine of an episode and I’m so grateful to Jerry for letting me pick his brain for an hour. What a treat. 

Get in touch with Jerry at:

Remember that rep, practice

Process, not the results

Photography Business Coach Luci Dumas’ Programs:

159: Bernie Griffiths and the Secrets to Million Dollar Studio Success

Do you want to make A MILLION DOLLARS?! 💰💰💰

My guest this week, Bernie Griffiths is going to tell you how! 🤩

With 40+ years experience in the biz, Bernie is a

📷 Studio Owner

📷 Photography Speaker

📷 Business Coach

📷 & Author of 2 books available now on Amazon, Success Secrets of a Professional Photographer and Quantum Leap My Life

We are so lucky to have an hour to pick his brain! 

Bernie gives the scoop on topics such as: 

📷Why some photographers fail & others don’t

📷How to use Facebook ads like a pro

📷Assessing whether a lead is really for you

📷+ more!

We are so lucky to have an hour to pick his brain! 

🎧 Listen now at the link in bio or wherever you listen to podcasts 🎧

And connect with Bernie at 



Photography Business Coach Luci Dumas’ Programs:

158: Charlene Stackle Explains Why Photographers Need Virtual Assistants

Are you overwhelmed with “all the things” to be done to run your photography business in a way that is fun and highly profitable? Then this interview is for you.

158: Charlene Stackle Explains Why Photographers Need Virtual Assistants

In this episode of The Profitable Photographer with Luci Dumas, Charlene Stackle gives us some super helpful explanation about the types of Virtual Assistants and why we might need a VA in our business. She also helps us think about ways we can specifically use them to help us have effective actions and more time to do what can grow our business.

She is a video & content marketer who specializes in virtual assistant services for and creates ease, consistency, and joy for portrait photographers & creators. She can be your biz bestie that does marketing, social, & video for you.

I loved having a conversation with Char and learning

  • The difference between two areas a VA can help us with…project based assignments and ongoing task
  • Where to find them
  • How to determine who might be a good fit and
  • What we might expect to invest

Thanks, Char, for a great conversation with tons of useful info.

News Flash!!! My group coaching program to help you become a Master Sales Person is open for enrollment and I would love to have you join us. Just click the “classes” tab on my website http://www.lucidumascoaching.com to learn more.

Char has a gift for you called “The Ultimate VA Tasks for Photographers”


and her contact info is

Photography Business Coach Luci Dumas’ Programs:

157: Chip Dizárd – Conversations about Intentional Diversity and Finding Ideal Photography Clients

“It’s like a train. It’s going to pick up steam. If you keep at it, the referrals, the ideal clients will come. Do good work and do right by people. You can do it.”

It’s true what they say about your gifts making room for you: At the tender age of ten, Chip Dizárd received a piece of technology that would change the trajectory of his life.

On Christmas Eve 1978, he opened a gift and fell in love with the magic technology could create. His Atari 2600 would open his mind to exploring things and creating memories that last a lifetime.

As the years have progressed, so has his gift. Chip has been able to work with schools, churches, and businesses to grow their influence in their local and global communities. Skilled in web development, videography, photography, education, and public speaking Chip has taken his passion for technology and made it his mission to teach others. 

Our hostess Luci Dumas and Chip chat about finding your ideal client by “eliminating the worst and expanding on the best,” homing in on their interests and tastes, and knowing exactly where to find them. Chip also whittles the art of finding your niche down to three questions: What are you passionate about?, What are you good at?, and What drives your economic engine?

Finally, Chip speaks on his mission to promote diversity and inclusion via his personal brand as a wedding photographer, and encourages others in the industry to do the same in their own way.

The key to incorporating diversity and inclusion in your business successfully? For Chip, it’s all about keeping this reality in mind: Theyre not buying our services. Theyre buying how our services make them feel.

Key Topics:

  • Moving beyond having only friends and family as clients (4:10)
  • How to find your ideal clients (17:14)
  • Where to find your first few clients (24:50)
  • How to find your niche (30:48)
  • Diversity and inclusion in the event industry (38:15)
  • The challenge of “being noticed” as a woman or Person of Color in the event industry (50:57)
  • Chip’s parting words (58:17)
  • Luci’s wrap-up (59:27)


Photography Business Coach Luci Dumas’ Programs:

156: Luci Dumas-Using the 5 Love Languages in Business

Today, our hostess and Mastercraftsman Photographer Luci Dumas unpacks the 5 Love Languages and how we as business owners can use this concept to our advantage.

Originally published in 1992 by Gary Chapman as a guide to the five general ways that romantic partners express and experience love, the observations behind the 5 Love Languages can easily be used to nurture any type of personal or even professional relationship.

Listen in as Luci offers practical, tried-and-tested ways to demonstrate to your clients the love languages of physical touch, quality time, receiving gifts, words of affirmation, and acts of service to set your photography business apart from all the rest!

Key Topics:

  • An introduction to the 5 Love Languages (2:08)
  • How Luci learned about the 5 Love Languages (5:07)
  • Incorporating practices in your business that hit on all five of the love languages (7:39)
  • Physical Touch (11:26)
  • Quality Time (13:07)
  • Receiving Gifts (17:07)
  • Words of Affirmation (21:16)
  • Acts of Service (24:58)


Photography Business Coach Luci Dumas’ Programs:

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