Make sure you listen and subscribe to the The Profitable Photographer Podcast on iTunes.

107: Tanya Goodall Smith – The Business of Branding Photography

Tanya Goodall Smith is the owner of WorkStory Creative, a full service branding agency in Spokane, Washington. WorkStory helps experts and personal brands attract high end clients through authentic and beautiful brand story-telling photography. She loves helping photographer excel in their own branding photography businesses and this episode has lots of hot tips on how to be highly profitable in this niche.

Tanya and Luci go deep into the world of branding for businesses, what it is and how she creates story telling images that become a visual library, ie custom stock photography, for her clients.

Topics include

  • Why branding is much more than a head shot
  • The value of pre-planning, which is half the value to the client
  • Understanding licensing
  • Pricing models

She also share tips on how she stays visible to her clients and has a steady flow of business. This is a great episode with lots of info and tips

How to connect with Tanya…
Join her facebook group “Rock Your Branding Photography Biz”


106: Jessica Robertson-Senior Portrait Photography Success

Jessica Robertson

Jessica is the Queen of Senior Photography and has a studio for over 20 years in Richmond, Virginia area With the support of her team, Robin and Karen, Jessica personally photographs over 200 seniors each year as well as oodles of family portraits

A PPA Master Craftsman Photographer, she also loves to teach and mentor photographers both about senior photography and how to be profitable in any portrait niche.

Seniors …why? She loves interacting with young people, celebrating and allowing them to see their own beauty. She shares 9 senior portrait and business tips including

  • The importance of looking at what you are doing well and where you can improve
  • Finding creative solutions in your sales process
  • Fitting your products to your audience
  • The do’s and dont’s of Senior Ambassador programs

Her advice to her younger self- to value her early work more and be priced for more profit.

Connect with Jessica at
Cell: 804.304.9346
Facebook Group: Shoot it Straight with Jessica Robertson
Facebook: Jessica Robertson Photographic Artistry
Instagram: jessicarobertsonphoto

105: Luci Dumas-The Four Agreements in Business

This episode with Luci Dumas is Part One of a conversation about one of her favorite books called “The Four Agreements” with Don Miguel Ruiz. Though these agreements apply to all areas of life, we can use the wisdom in our businesses to be more successful and use the tools in business to be a better version of ourselves

The four agreements are:
1) Be impeccable with your word,
2) Don’t take anything personally,
3) Don’t make assumptions, and
4) Always do your best.

This episode goes deep into the first agreement. Our “word” is not just about being honest, though that does come into play. The power of intention is also our word…what we claim for ourselves and what we visualize. She shares 6 areas in our photography businesses that relation to using the power of our word, and words, to grow our success.

Luci would love to connect and have you join her group and like her page.
Feel free to send her an email with questions and comments on today’s episode or anything you might want support with.


104: Thomas Morelli- Marketing, Marketing, Marketing

Thomas Morelli started Thomas Morelli Photography in 1980. He has been a full time portrait and wedding photographer for over 40 years this year. Tom has photographed over 15,000 portrait sessions and over 1,000 weddings. He has been awarded Maine PPA Photographer of the Year. and specializes in family groups, high school seniors and he has a very busy first year baby photography plan. When asked if he’ll ever retire, Tom says “I love what I do, so as long as the phone keeps ringing, I’ll be here.”

Tom and I discuss his favorite area of business, marketing. His basic principle is to have several ways of reaching ideal clients all at the same time. He thinks of it like a table which has has multiple legs… no one will work alone. Speed the risk…there is a synergy. They all work together. The following are his favorites

1- Facebook…and other social media
2- Displays or exhibits
3-Auctions and charities
4-Direct mail
5-Email marketing, especially toVIP and past clients
6-Model programs…babies or seniors, model calls at no charge
7- Strong referral program…bonus if they send people
8- Co ops…endorsed mailings and customer appreciation programs

We also discuss his baby portrait plan…it is the foundation for a complete family portrait business.

To ask Thomas direct question, contact him here or on Facebook
(207) 989-2577

103: Bodhi Smith-Selling Spectacular Nature Photography

Bodhi Smith is an award winning fine-art landscape photographer, a digital photography instructor, and an international tour guide. Until 2011, Bodhi was an avid and successful backcountry skier/splitboarder with weekly adventures into the North American Alpine wildernesses. Since 2011, he has taken that kind of professional skill, passion, knowledge of weather, and obsessions of natural beauty and has translated it into building an impressive body of photographic artwork that is enjoyed by thousands of viewers on a daily basis.

He specializes in incredible night time photography and ultra-long exposures that often appear surreal or dreamlike. AND he makes a living selling his work as art for people’s homes and businesses, as well as teaching and inspiring other photographers

Our discussion is full of stories from someone that dedicates his life to finding and creating breath taking images and finding people that want to buy them, hire him as a guide, and teach them his particular photographic “magic”. He also share practical tips on how to sell your work.

If you mention this podcast you can get 33% off any of my prints, books, or services offered on his website. He would love to connect with you

102: Anne Marie Shumate- Learn From Your Missteps

Anne Marie Shumate has owned Lasting Images Photography for over 17 years. She is a dynamic collector of stories and experiences. A PPA Master and a Certified Professional Photographer, she has won numerous international awards and has been accepted into the Loan, Showcase, and General Collection of Merit Images with PPA. She is also a mentor for photographers all over the country, helping people improve their photography and businesses.

Our discussion dives into the wise practice of evaluating what you are doing well and, more importantly, what you can do to improve your client experience to reach your goals.

Example- She suggests starting with what you are trying to become and where are you right now? What is working and what is not. We talk about…
1. Limiting beliefs and the desperation mindset
2. Helping clients need to relax and know that they are in good hands.
3. Being sure to deliver what you promise
4. Our limiting beliefs…what to I need to know that I don’t know about money?
5. Fear of hearing NO
6. Avoiding burn out

Her “last word” is this…Let go of the fear, of whatever is holding back from where you want to be. Take an honest look at how you can improve both yourself and your business.

She is offering a free photography coaching session to one lucky winner. Email me to enter sharing why you need this and one challenge you want to overcome Luci@lucidumas.com

Get in touch with Anne Marie at
Instagram: @lastingimagesaz
Facebook: https://www.facebook.com/Lasting-Images-Photography-179801075346

101: Richie Schwartz- Going to the Dogs…Volume Pet Photography

Pet Photographer Richie Schwartz: With 40 years as a pro photographer, this former Vet Tech, Groomer and Dog Trainer’s experiences and talent have given him the ability to create unique pet portraits. Based in NY, he has photographed over 75,000 pets in 33 states and is known as “America’s Most Experienced Pet Photographer”. He is also an educator and mentor, teaching pet photography and general business skills to other photographers. Richie volunteers his time to help animal rescue groups.

This fun conversation is focused on very high volume photography and how to create portrait events in the businesses that serve your niche. So many of my guests have focused on having businesses with low volume and high dollar session. Learning how to make an incredible living doing the opposite, especially photographing pets, is eye opening.

Richie shares the strategies he uses to photograph in over 40 plus pet stores and other businesses that serve the pet community.

And he leaves us with a joke sure to make you LOL.

Here is how to get in touch with Mr. Schwartz
Instagram: https://www.instagram.com/Richie.Schwartz

100- 100th Episode Extravaganza!

Luci Dumas celebrates the 100th episode of ‘The Profitable Photographer with Luci Dumas’. This show helps people learn more about the business of photography and find inspiration and information from amazing guests. With listeners in over 73 countries and almost 49k downloads, there is a lot to celebrate.

She shares her journey from wedding and portrait photographer, to business coach, to podcast hostess….why she answered the call to create this education tool and what she loves about it.

Luci gives a shout out to some of the most downloaded guest and a little about their topics. She also shares some of her solo episodes and why you will want to go back and listen/re-listen to these and the other wonderful guest interviews.

Be sure to connect with Luci to learn about coaching, her online sales academy, and recommend guests for the next 100 shows


099: Mitche Graf- 6 Star Service

Mitche Graf is a daddy of 3, best-selling author of 9 books, a serial entrepreneur, international-renowned business speaker, nationally-syndicated radio show host and former All American Track & Field athlete. For over 25 years, he has dangled his toes into the ponds of many intriguing industries along the way. From selling used bicycle parts out of his garage in the seventh grade to running four companies today, he has prided himself on knowing how to squeeze every drop of potential out of his endeavors.

His high-voltage seminars and workshops have been delivered around the world and his cutting-edge articles have appeared in the pages of business trade magazines such as Rangefinder, PPA Magazine, Limo Digest, Chauffer Driven, Image Maker, and Fresh Cup.

Our conversation centers around the power of what he calls “6 Star Service”… going well beyond what is expected from any business that wants to be successful. In his newest book, “Customer Service is Dead…Delivering 6 star service in a one star world” he covers 6 important aspect of this topic and he share those in the interview such as…
-Treating your client like gold
-Correcting mistakes quickly and effectively
-Exceeding expectations.

His parting tip is to ask yourself everyday -What can I do today to make my client’s lives a little bit better? This is an action packed conversation you will be able to use in your photography business right away.

Connect with Mitche to learn more about his programs and books

098: Joey Thomas-Why People Buy

Joey Thomas is an award-winning, nationally published entrepreneur, photographer, speaker, and educator. He is co-owner of Serendipity Albums and owner of both Joey T Photography and Mastercrafted Workshops.

His background in psychology and education gives him a unique understanding into the “WHY” of sales and business and he loves to share that insight with all small business owners both in and outside of photography. For those of us with photography businesses, this info is super valuable

He shares his wisdom on the psychology of why people buy. He sums it up in what he calls the Four Corners of Perceived Value. Those are

  1. Brand identity and messaging behind it
  2. The Client experience
  3. Intelligent pricing
  4. The Sales Process and what we offer as products and prints beyond digitals.

He leaves you with this final thought…that you are worth what you believe FIRST and then what your clients believe!

Be sure to watch this webinar from Joey
Clubhouse: @JoeyThomas22

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