Networking can be fun and profitable with vendors in your niche
Jennie Edwards is a photographer and videographer who helps entrepreneurs create and share their message online to make a bigger impact in the world. She teaches how to show up confidently and vulnerably, in alignment with their branding and values.
Over the last 12 years, Jennie has run a successful business of empowering her clients to grow their audience, connect authentically, and gain greater clarity of their goals and vision through their video and photographs. She is offering a guided audio recording Design Your Optimal Day to get clarity on and manefest your goals and dreams at www.yourdynamicstory.com/optimalday.
In this episode, Luci and Jennie discuss:
A networking strategy to create endless referrals for your photography business.
Building relationships through self-talk and expanding your comfort zone.
How selflessly serving others leads to joy and opportunities.
At bridal shows, an open booth that allows potential clients to come into your domain is a subtle way of becoming a trusted advisor.
There’s a kind of force that’s grateful when you give to others that open channels for prosperity, profitability, and abundance.
The abundance of love that you share with your family and friends, the contribution that you give back to your community, in turn, helps to create more change in the world like positivity and joy.
“Circle of Friends is a group of all different types of our favorite wedding vendors who gather monthly to share ideas, have a mastermind session and get to know one another on a deeper level so we can collaborate and ultimately work together more often .” – Jennie Edwards
Standing out in a very crowded field is something every photographer needs to do in order to become profitable. Jennifer George did this quickly by creating her own recognizable style, entering and winning local and national print competitions, speaking, and writing photography books. She also uses her passion and personal projects to inspire others and give back.
In this episode, Luci and Jennifer discuss:
How personal projects will build your portfolio and photography business.
Entering (and winning) competitions can be leveraged with high-end clients because people are attracted to award-winning professionals.
In an oversaturated photography market, you can set yourself apart by learning all you can from art classes, social media workshops, and marketing seminars.
Your work will be original and compelling when you find your true authentic self. Jennifer credits Luci as a significant influence on her style from the start.
How high-end photographers are not stagnant and the benefits of honing in on a clientele that is going to grow your business.
Jennifer George has gained a national reputation for her intimate, stylistic portraits. Since 1999, Her soulful images, use of natural lighting and multi-cultural awareness have afforded her the ability to follow her dream. The awards she has earned in just a few short years highlight Jennifer’s skill and passion for photography. Jennifer was recipient of California Photographer of the Year, People’s Choice Award twice, the Grand Premiere Award for Wedding and Portrait Photographer’s International and many more.
In 2014, she began using her photography to tell the stories of abused woman and created the exhibit “Exposing Scars”. This powerful project was exhibited for two months at the Women’s Museum of California and traveled to several venues including colleges.
She has written 3 “How To” books on photography, blogs on life lessons, and inspires others with her journey through life’s challenges and blessings.
While building her photography business, Luci sold skin care and makeup through at home parties to supplement her income. The lessons she learned contributed greatly to the 37 years as a successful photography with $3000 to $10,000 orders and much more. In this episode, she covers the dozen things she learned from selling a luxury item to women.
In this episode, Luci will discuss:
The correlations between selling make-up to women in their home and growing a luxury photography business.
The importance of passion, enthusiasm and descriptive language while selling products to clients.
Learn how to grow your photography business by using these twelve practical tips.
Key Takeaways:
It is important to believe in what you are selling and doing your best to communicate that.
Dress professionally; you want your client’s first impression of you that you are running a business, not a hobby.
To grow your business, you need to engage with clients by following up on leads, placing a reminder call, and expressing gratitude.
“My job is to find the clients want what I am offering and can afford it, but I will never know if I prejudge them.” – Luci Dumas
Why SEO is important for entrepreneurs to increase visibility through online searches and the mistakes business owners make with keyword searches.
The foundations of SEO and the importance of website content and external links with clients and organizations.
The impact website power, social media, and networking have on SEO algorithms and how to avoid competing website content.
Key Takeaways:
The two foundational components to SEO are onsite content and offsite content. Onsite content is what is on your website while offsite content is links from other sites to yours.
You must have a very powerful website for search engines to find your content. Content on pages should use different keywords as searches are page specific, not site specific.
SEO algorithms are updated by search engines, and it’s essential to understand what the new algorithm analyses and how to modify your website content for maximum exposure.
“Profitable beyond money means to me that I have led a fulfilled life doing something with purpose, that I made a difference, even if it was only on one person.” — William Bay
The importance of giving back to your community and building a strong reputation.
Why sourcing the right talent and encouraging creativity and independent work, sustained a high-quality work product and employee loyalty.
How offering video as part of your services will increase the level of your business and enter the growing market demand with entrepreneurs and online influencers.
Key Takeaways:
Entrepreneurs need to be the face of their brand, and they’re hiring photographers for professional headshots and photographs in a natural state for use in social media, websites, online marketing, and blogs.
“Proof” gives entrepreneurs and thought leaders the opportunity to perform on a live and virtual stage to talk about what they are passionate about and why they do what they do.
It’s essential to build your photography business by finding a way to align your core values with some kind give back component to the community. It’s the best way to give back to your community in a way that’s also beneficial to you and your business.
“The more we can lift each other as we climb, the better we are, give in the spirit of generosity and your heart will be free to reach and build the life you want to live.” — Stacey Lievens
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
