Luci Dumas on Branding: Discover Who You Are and Attract Your Ideal Clients

Dec 30, 2019

Luci is passionate about branding as a deep discovery into who you are and why people would want to hire you and only you.

In this episode, Luci discusses:

·         What branding and identity mean, and misconceptions people have about the terms.

·         The power in knowing who you are, radiating who you are, and being able to express it.

·         How to discover your own brand and what makes up a brand.

Key Takeaways: 

·         A great brand doesn’t start with your ideal client and who they are attracted to – it starts with you. 

·         Even if you are working in the same target market as someone else, you will attract different clients based on your brand and style than someone else might.

·         How you present your self and the words you say are part of your brand and communicate a lot about who you are.

“Personal brands are unearthed, they’re not created. Branding is a creative, active, introspective process that’s an ongoing and organic exploration.” —  Luci Dumas 


Harold and Maude – 1971, directed by Hal Ashby

The Brand Called You by Peter Montoya

Connect with Luci Dumas: 

Twitter:   @lucidumas