Luci is passionate about branding as a deep discovery into who you are and why people would want to hire you and only you.
In this episode, Luci discusses:
· What branding and identity mean, and misconceptions people have about the terms.
· The power in knowing who you are, radiating who you are, and being able to express it.
· How to discover your own brand and what makes up a brand.
Key Takeaways:
· A great brand doesn’t start with your ideal client and who they are attracted to – it starts with you.
· Even if you are working in the same target market as someone else, you will attract different clients based on your brand and style than someone else might.
· How you present your self and the words you say are part of your brand and communicate a lot about who you are.
“Personal brands are unearthed, they’re not created. Branding is a creative, active, introspective process that’s an ongoing and organic exploration.” — Luci Dumas
Anne Ruthmann, creative entreprenuer and author of “Pricing Workbook for Creatives” helps people figure out how to package their talents so it can lead to a profitable business.
In this episode, Luci and Anne discuss:
The evolution of Anne’s career and how it has evolved as she moved around the country and in different demographics.
Unique challenges faced by creatives in sales and marketing.
Marketing and selling your work in different spaces.
Key Takeaways:
Find out what you need to live, what you need to support your creation, and what you need to support your business, that is how you will find your pricing with confidence.
Be confident in your pricing – there is power in knowing what you and your work are worth.
Reclaim your space and your value – don’t allow the market or the customer determine what you are worth.
“I do see selling as an emotive experience, and as an emotionally connecting experience. But I think that creating the structure of a price to be applied to a work, to be applied to a print, to be applied to a service, or to be applied to an offering, is a different act – it’s one that happens behind the scenes. It isn’t one that happens in front of clients, it’s one that happens before the client walks in the door. I find that, when that structure has been built before the client walks in the door, then people can be confident and really focus on what the client loves.” — Anne Ruthman
Treating regular clients like celebrities and celebrities like regular people
My guest has photographed many prominent musicians, politician and more and featured in dozens of publication. In this episode, Luci and Bry Cox discuss:
How Bry’s magazine style approach to photographing everyday people distinguishes his brand from the competition.
His work shooting with celebrities and how he uses it to promote his business.
The value of creating a high end experience for his customers.
Key Takeaways:
Get the sellable shots done quickly then make time for a more creative approach.
Help nervous clients relax by telling them a little anecdote about yourself.
You can’t focus on the people in front of your lens if you’re wrapped up in the technical stuff.
“In the end, I think it’s just really caring and loving people and caring about who every single individual is.” — Bry Cox
How Dennis keeps life continually rewarding and fun by taking on new challenges
Renaissance Man, Dennis Jones, is an artist, speaker, photographer, musician, author, and professional traveler. Our rich conversation delves into how to live the authentic life.
In this episode, Luci and Dennis discuss:
How Dennis found success after the recession and gained valuable experience towards his goals
Tips for becoming a great architectural photographer
Travel photography as a business
Key Takeaways:
Keep your self open to whatever might unfold for you
It is all about light- enhance the lighting that is already there
Move in a direction towards your passion; reinvention takes action
“What makes a good photographer is that we are able to see patterns, and to find meaning in patterns that most people just don’t see.” — Dennis Jones
Are you like me? Are there a million great ideas to help you grow your business, and simple tasks on your “To Do” list that you struggle with completing or even starting?
This is called “Resistance”, everyone experiences it and it can be conquered day by day.
In this episode, Luci discusses:
How personal resistance to daily tasks is the enemy of success.
What resistance looks like in its many iterations.
The value in working with a coach to move through fear and resistance.
Key Takeaways:
Personal resistance is a natural part of being a professional artist.
Diligently working through a list of defined tasks can set you free.
Delegate or hire out time sucking tasks that don’t generate the most money.
“Creative work is not a selfish act or a bid for attention on the part of the actor. It’s a gift to the world and every being in it. Don’t cheat us of your contribution. Give us what you’ve got.”Steven Pressfield
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
