This week on The Profitable Photographer Podcast I’m so excited to welcome John DeMato, a visual storytelling expert that photographs speakers, authors, trainers and consultants to create world-class, image assets that position them as an authority In their space of expertise.
By using collaboration, strategy and execution, he sets clients up for success beyond the photo sessions by educating them on how to leverage their portraits, book images, virtual and live event photos across their online presence.
And what a fascinating conversation John and I had all about empowering, and creating a magical experience for those he serves!
With 22 years of experience behind the camera as a former television producer, John knows exactly how important it is to create a valuable experience for his clients. This experience is built on using strategy to create consistent results for each client, capturing a visual variety of images during a session, and, surprisingly, thinking more like a marketer than a photographer.
But, John didn’t start his business intending to make headshots his specialty, he just happened to be doing them on the side. In fact, it took him a while to build his business. He built his business by focusing on 2 things: being intentional through communication and building relationships. In addition to focusing on communication, John is also very active in his social media world.
John’s strategy for creating consistent results starts with having a strategy call with each client. During that call, he focuses on 4 things:
Getting to who they are
Finding out where the resources are
Getting to know their personality
Building rapport so the client feels comfortable with him.
His end goal for each session is always the same: to think like a marketer more than a photographer, to serve his clients, and to be a collaborator with them.
John’s final words for us? It is a gift to make a living in photography and it is something that needs to be earned. Believe in yourself
Want to connect with John for more inspiration? You can find him here:
This episode is a “Whopper” and worth taking the time to listen to every minute!
One of my first mentors and the person I call “The King of Wall Portraits,” Charles Lewis, and his son Todd Lewis and I have an incredible conversation about selling wall portraits. We cover both why helping our clients select their portraits in “appropriate sizes” in person using a projector is best for our businesses and our clients, and how to structure the sale that is fun and highly profitable.
Okay…I do “Fan Girl” a lot in this conversation because I owe so much of my business success to this week’s guest.
Charles opened his studio 50 years ago in Grand Rapids, MI where he specialized in family, children, and senior portraits as well as wedding photography. He shares how he almost lost his family because he was overworking in order to provide financially for his family. Everything changed when he started selling wall portraits and setting office hours so he could be home with his family in the evenings.
He and Todd (and I) give you lots of concrete tips on the sales process. The three of us are super passionate about giving our clients full service and making sure they have finished art as decor that will give them joy every day. I am sure you will hear that enthusiasm as we share everything we can to help motivate you to provide this as well.
Be sure to listen for thoughts about:
Why putting pricing online is not ideal
How testimonials impact our business success
Reasons for becoming a Wall Portrait Specialist
The importance of finding our target market and how to reach them
Setting up our sales room
Why you must have an organized system
Please…listen to the entire episode and then listen again. There is so much inspiration and great content that is one of the cores of my success over the last 40 years.
I had so much fun chatting with the amazing and lovely Kristin Sweeting, international wedding photographer, educator, and host of the Dangerous Creatives podcast. She’s been photographing weddings and celebrations around the world for over 11 years and photography work has taken her to over 20 different countries.
Listen in as Kristin explains how she manages a wedding photography business involving regular travel to other countries, and her advice to fellow photographers who likewise want travel to be a part of their lifestyle.
Kristin also does a deep dive into the four pillars of creative business revenue that every entrepreneur needs to work on to create a life of freedom: their meat and potatoes (i.e. retainer clients), main stars (your niche, i.e. wedding photography), enhancers (add-ons to your main services, i.e. albums and prints), and PJ profits (passive income, i.e. courses and an online gallery).
She also reminds us that the key to successfully creating multiple streams of income as a photographer is to focus on one thing at a time. Build your meat and potatoes until you reach that tipping point where your marketing efforts finally begin to break even. At this point, you’ll have enough referral momentum to start building your next stream of income!
Key Topics:
What inspires Kristin to become a photographer (4:01)
How wedding photography and retreats has taken Kristin to over 20 different countries (6:30)
The importance of knowing your numbers (15:48)
Navigating airport security as an international photographer (18:47)
Kristin’s international business retreats (21:51)
Creating multiple streams of revenue as a photographer (26:37)
The four pillars of creative business revenue (30:04)
Focus on one thing at a time (40:52)
What Kristin loves the most about being a creative entrepreneur (48:29)
Your authenticity is needed in the industry (52:52)
In this episode I am going FULL Woo Woo and talk about the power we have to become a magnet for success, attracting what we want in life, both big and small. The secret powers we have to manifest things like great photography clients, relationships, abundance, even a pair of the perfect sunglasses. (Listen for the tale of lost the sunglasses).
I often touch on this subject in my other podcasts and decided to go for it and claim my truth…that this stuff works (TSW) and that I use it all the time.
If the woo woo, or calling it the power of the Universe or God or a spiritual teacher is not your thing, you can call it awareness or accessing our own genius. Whatever you call it, my experience is that it is real, that actions combined with these manifesting principles go hand in hand to create the life we desire.
In this episode of The Profitable Photographer I share my perspective and experiences through
-fun stories about my small miracles
-reference books and teachers on the topic
-tools like affirmations and visualizations
-quotes
-the principles of the laws of attraction
-where this teaching came from historically
-the importance of positive energy/vibration and how to raise it
And how there is a loving and creative force always listening to our desires and ready to bring us what we want and that the more clear we are, the faster these things can come our way.
I am visualizing this episode being the perfect one for you right now, whether you have been on team “Law of Attraction” or this is new for you. Because you deserve to have all good things in your life!!
Photography Business Coach Luci Dumas’ Programs and Contact Info:
I just loved getting to know Australian photography and coach, Johl Dunn. He helps ambitious photographers build a highly profitable business by creating a sales and marketing engine and completely rewiring their subconscious programming.
Listen in as Johl reflects on his journey as the owner of a portrait photography studio. He shares how he personally realized that mindset is infinitely more important than knowledge and skill when it comes to finding success.
Johl tackles common money blocks in the industry and why it’s important to look at money as energy exchange. He also gives his best advice to those who feel a lack of self-worth as the owner of a photography business.
Asked about the value of a coach, Johl says: “I went through a lot of stress, anxiety, and a lot of really hard times in my business. What I love about coaching is that I can fast-track the process for other photographers. They don’t have to make the same mistakes that I did. I can help them achieve a very powerful and profitable business relatively quickly!”
Key Topics:
What got Johl into photography and coaching (3:15)
Overcoming money blocks (7:30)
Defining “mindset” and typical shifts photographers need to make (10:12)
How your personal life affects your business life (17:25)
Johl’s personal story of how a simple mindset shift changed his life (20:30)
What to do if you’re experiencing a lack of self-worth (26:30)
A case for charging more for your services (34:04)
Scale your mindset to scale your business (41:34)
Learn more about Johl Dunn at https://www.johldunn.com/ and send him a message mentioning that you heard him on the Profitable Photographer Podcast for a FREE 30-MINUTE COACHING CALL with him! Also, check him out on Instagram and Facebook.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
