011 Marketing Luxury Photography and the 7 Dollar Donut

In this episode, Luci discusses:

  • How to sell a luxury product
  • Branding, marketing, and positioning a product
  • Why she happily purchased a seven dollar donut

Key Takeaways:

  • There will always be buyers who want to pay for the entire experience and service so make it an occasion when they purchase the product
  • Create an entirely new experience with packaging, service, style, and innovative customizations that attract customers
  • The seven dollar donut was successful because the company was able to create a niche
  • Branding in a niche and how it works.

“Discover who your ideal client is and market to them.” — Luci Dumas

Connect with Luci Dumas:

Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers


Website and free eBook at:  www.lucidumascoaching.com 
Email:   luci@lucidumas.com 
Show: The Profitable Photographer 
LinkedIn: linkedin.com/in/luci-dumas

009 Andrew Darlow: Protect Your Data & Streamline Your Processes

Managing and protecting your precious your files, using your time wisely when editing, and staying organized is an important part of being profitable as a photographer. If your photographs disappear or become corrupted, there is potential for huge financial losses. Andrew is an expert in this area and has taught thousands of photographers his system for staying safe and streamline at the same time.

In this episode, Luci and Andrew discuss:

  • Should photographers use a RAID storage system and what are some alternatives?
  • UPS (Uninterruptible Power Supply) Units (Battery Backups).  Why you might want to install one or more in your home or studio, and when you don’t really need them.
  • What to do to protect your computers and data drives during electrical storms.
  • Docks and hubs, and an important thing to consider when using them.
  • Why Apple’s Time Machine can be a lifesaver for your data. Windows has a similar option that comes with Windows 10 and some earlier Windows OS versions called File History, and a popular 3rd party application called “Genie Timeline” can also be used.
  • A simple system for “syncing” your data from one location to another. Andrew recommends Get Backup Pro (belightsoft.com/products/getbackup).
  • Online backup systems and specific things to consider when choosing one. Andrew recommends BackBlaze.com and Crashplan.com.
  • How to manage your smartphone photos and videos.
  • Tips for optimizing your computer’s performance and reducing the chances of losing data.
  • What to do if your external drive does not mount.
  • Media card management: Should you delete photos on your camera?
  • A simple backup strategy to help avoid losing the photos and videos on your media cards.
  • A printing tip to speed up your output without sacrificing quality.

“Success in my mind is being able to do what you would like to do, with whom you would like to do it, when you’d like to do it, and also be a good citizen while you do it.” — Andrew Darlow

Connect with Andrew Darlow:

SPECIAL GIFTS for Luci’s listeners: workflowschool.com/profit

Website: www.andrewdarlow.com

Facebook (personal page): facebook.com/adarlow

Facebook (business page): facebook.com/andrewdarlow

Instagram: instagram.com/andrewdarlow

Twitter: @AndrewDarlow

008 Jennie Edwards: The Circle of Friends

Networking can be fun and profitable with vendors in your niche

Jennie Edwards is a photographer and videographer who helps entrepreneurs create and share their message online to make a bigger impact in the world. She teaches how to show up confidently and vulnerably, in alignment with their branding and values.

Over the last 12 years, Jennie has run a successful business of empowering her clients to grow their audience, connect authentically, and gain greater clarity of their goals and vision through their video and photographs. She is offering a guided audio recording Design Your Optimal Day to get clarity on and manefest your goals and dreams at www.yourdynamicstory.com/optimalday.

In this episode, Luci and Jennie discuss:

  • A networking strategy to create endless referrals for your photography business.
  • Building relationships through self-talk and expanding your comfort zone.
  • How selflessly serving others leads to joy and opportunities.
  • At bridal shows, an open booth that allows potential clients to come into your domain is a subtle way of becoming a trusted advisor.
  • There’s a kind of force that’s grateful when you give to others that open channels for prosperity, profitability, and abundance.
  • The abundance of love that you share with your family and friends, the contribution that you give back to your community, in turn, helps to create more change in the world like positivity and joy.

“Circle of Friends is a group of all different types of our favorite wedding vendors who gather monthly to share ideas, have a mastermind session and get to know one another on a deeper level so we can collaborate and ultimately work together more often .” – Jennie Edwards

Connect with Jennie Edwards:

Twitter: twitter.com/GuidedByImg

Facebook: facebook.com/GuidedByImaginationPhotography

Website: www.guidedbyimagination.com

Website: www.yourdynamicstory.com/

Gift: www.yourdynamicstory.com/optimalday

Phone: (619) 316-8425

Pinterest: pinterest.com/guidedbyimg

Instagram: instagram.com/magnificentmoderngoddess

LinkedIn: linkedin.com/in/jennieedwards

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: www.lucidumascoaching.com

Email:   luci@lucidumas.com

Show: The Profitable Photographer

LinkedIn: linkedin.com/in/luci-dumas

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will prove it.

007 Jennifer George: How Personal Projects and Competitions Grow your Business

007 Jennifer George: How Personal Projects and Competitions Grow your Business

Standing out in a very crowded field is something every photographer needs to do in order to become profitable. Jennifer George did this quickly by creating her own recognizable style, entering and winning local and national print competitions, speaking, and writing photography books. She also uses her passion and personal projects to inspire others and give back.

In this episode, Luci and Jennifer discuss:

  • How personal projects will build your portfolio and photography business.
  • Entering (and winning) competitions can be leveraged with high-end clients because people are attracted to award-winning professionals.
  • In an oversaturated photography market, you can set yourself apart by learning all you can from art classes, social media workshops, and marketing seminars.
  • Your work will be original and compelling when you find your true authentic self. Jennifer credits Luci as a significant influence on her style from the start.
  • How high-end photographers are not stagnant and the benefits of honing in on a clientele that is going to grow your business.

Jennifer George has gained a national reputation for her intimate, stylistic portraits. Since 1999, Her soulful images, use of natural lighting and multi-cultural awareness have afforded her the ability to follow her dream. The awards she has earned in just a few short years highlight Jennifer’s skill and passion for photography. Jennifer was recipient of California Photographer of the Year, People’s Choice Award twice, the Grand Premiere Award for Wedding and Portrait Photographer’s International and many more.

In 2014, she began using her photography to tell the stories of abused woman and created the exhibit “Exposing Scars”. This powerful project was exhibited for two months at the Women’s Museum of California and traveled to several venues including colleges.

She has written 3 “How To” books on photography, blogs on life lessons, and inspires others with her journey through life’s challenges and blessings.

Connect with Jennifer George:

Twitter: twitter.com/jengeorgephoto

Facebook: facebook.com/jenjenG

Non-Profit Website: www.artinspiringchange.org

Website: www.jennifergeorge.net

Book: The Art of Pregnancy Photography, Photographing the Child, The Digital Photographer’s Guide to Natural-Light Family Portraits

LinkedIn: linkedin.com/in/jennifer-george-9431245

Connect with Luci Dumas:

Twitter: @lucidumas 
Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers 
Website:    www.lucidumascoaching.com 
Email:   luci@lucidumas.com 
Show: The Profitable Photographer 
LinkedIn: linkedin.com/in/luci-dumas

Audio production by Turnkey Podcast Productions. You’re the expert. Your podcast will  prove it.

006 Luci Dumas: 12 Tips to Become a Master Salesperson

While building her photography business, Luci sold skin care and makeup through at home parties to supplement her income. The lessons she learned contributed greatly to the 37 years as a successful photography with $3000 to $10,000 orders and much more. In this episode, she covers the dozen things she learned from selling a luxury item to women.

In this episode, Luci will discuss:

  • The correlations between selling make-up to women in their home and growing a luxury photography business.
  • The importance of passion, enthusiasm and descriptive language while selling products to clients.
  • Learn how to grow your photography business by using these twelve practical tips.

Key Takeaways:

  • It is important to believe in what you are selling and doing your best to communicate that.
  • Dress professionally; you want your client’s first impression of you that you are running a business, not a hobby.
  • To grow your business, you need to engage with clients by following up on leads, placing a reminder call, and expressing gratitude.

“My job is to find the clients want what I am offering and can afford it, but I will never know if I prejudge them.” – Luci Dumas

Connect with Luci Dumas:

Twitter: @lucidumas
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: The Profitable Photographer
LinkedIn: linkedin.com/in/luci-dumas