Jeffrey is host of Creative Warriors podcast, a TEDx speaker, brand consultant, keynote speaker and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Also Jeffrey has been one of the most sought-after, luxury portrait photographers in the U.S. for over 30 years.
This episode has been split into two because there was so much richness and the recording lasted over an hour. In this part, we talk about how he built his photography business from struggling to wealthy. His message about letting our creative side have room to run, ie “chasing squirrels” so that our true selves can be expressed is also covered. Stay tuned for part two next Tues.
In this episode, Luci and Jeffrey discuss:
- How he reformed his entire portrait photography to fit the right demographic
- Understanding his client’s lingo and world view to better cater them
- In business, it is not about proving your value but finding people who value what you do
- How “Chasing Squirrels” helps us discover more creative solutions
Find the people that value your work and match your values. For Jeffrey it was people who were family centric
Judgments and assumptions never serve
” No matter where you are today, you can create any business you want and serve the people that you are meant to serve that value what you do if you take the time to learn their Lingo” — Jeffrey Shaw
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