Christina Peters is a highly sought after food photographer, educator, andcreated the first food photography membership site called The Food Photography Club. Her work is beyond amazing.In this episode, Luci and Christina discuss:
How to find your focus
The art and craft of food photography
Postcard marketing
Key Takeaways:
Working for other photographers teaches you both what to focus on and what not to do
Play around with different types of food and what techniques you like
Pay attention to what works, who responds to which postcard
“Prospecting takes the most time out of all of the marketing, but pays off.” — Christina Peter
Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years
In this episode, Luci, Bruce and Josh discuss:
Events to preserve a client long term
Creating a newsletter and getting it to customers
Lead Magnets
Key Takeaways:
It is more cost effective to maintain a relationship with a client than to go seeking new ones all the time
People will pay for convenience
Build your database to be able to pull from at a later date
“The more steps you can make people go through, the better the lead in end.” — Josh Hudson
How to have a highly profitable business photographing “fur children”.
Nicole is a successful pet photographer and teacher on how to be highly profitable doing what you love. In this episode, she shares her passion and skill photographing and selling gorgeous portraits of pets and their people.
In this episode, Luci and Nicole Begley discuss:
· Opportunities for Photographers and Specializing · Pricing with the end in mind · 7 Tips for photographing animals and marketing tips
Key Takeaways:
· Do what you love, and you will have all the patience you need · Learn the natural history of the animal and their owner · Camera settings to capture that priceless photo, take your time
“Everything you want might just be on the other side of that hard decision.” — Nicole Begley
Why in person sales of printed photographs is best for our clients and our businesses
In the digital age, some people feel that providing full service for photography clients and specializing in portraits that become wall decor and family heirlooms has gone the way of the dinosaur. This episode goes deep into why people still are delighted to purchase beautifully printed photographs from professionals.
In this episode, Luci discusses:
Taking a deeper look into her life of aspirations and her purpose
Reasons being a full service studio is best for clients and photography businesses
Key Takeaways:
Wall portraits capture an unmatchable memory that evoke emotions every day. A digital image is just the beginning.
Selling portraits in person allows rapport building
Wall portraits have the strong emotional impact
“You get to hear the positive comments that come from your clients and the beauty of that you start to understand and feel more and more confident about your work” — Luci Dumas
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
