Jennifer Yan is a marketing queen. Using creative problem solving and strategic marketing she helps business owners use media and influencers to rank higher in search engines and reach billions of potential leads worldwide.
In this episode, Luci and Jennifer Yan discuss:
Choosing the right marketing for your business
Finding clients with SEO
Networking
Key Takeaways:
To truly get to your ideal client you need to get specific about that client
When dealing with disagreements with clients, try to be genuinely apologetic and empathetic
Friendship marketing can create long term relationships and share clients
“When you have a whole network of people supporting you, you are not the only one marketing and selling your business.” — Jennifer Yan
GIFT….Jennifer is offering you a free 30 minute SEO audit of their website. Book directly at: https://calendly.com/jen-90
Kimberly Bucchiari and Bud Thorpe are full time dog and pet photographers based in Manchester, New Hampshire, USA. They create carefully crafted wall art for their clients while providing them a carefully orchestrated customer experience.
Bud is a master of studio lighting also present The Master Lighting Course, an online studio lighting program and community for photographers of all levels.
This conversation includes details on creating that luxury experience and also, the importance of being a darn good photographer.
In this episode, Luci, Kimberly and Bud discuss:
The high-end customer experience
Lighting tips
The importance of excellence in photography
Key Takeaways:
Mentorships are a valuable aspect of continuing education
Carefully craft the whole experience from beginning to end
Creating an imagine you love will translate to your client
How to be a Profitable Photographer by attracting the right leads
Thom Singer is obsessed with getting people to take actions that lead to success. He loves to say “Potential Does NOT Equal Performance”. We have a great conversation about marketing and so much more.
In this episode, Luci and Thom discuss:
Network with the people that should be hiring you
Building your personal brand
Giving back
Key Takeaways:
Word of mouth is the most common tool people still use to find a reference, be proactive
Personality is a big part of keeping clients coming
Lead by example, refer other’s
“All opportunities in life come from people.” — Thom Singer
Attila Adam is an award winning independent filmmaker and photographer based in Los Angeles. While working in the commercial film production space for over a decade, he turned his passion of photography into a full time business.
I enjoyed our deep dive into the world of commercial photography because I know about portrait and wedding photography from experience, and love to learn new things. I hope you get lots of great ideas as well
In this episode, Luci and Attila Adam discuss:
Photography on a movie set
The value of personal projects
4 Tips on growing your business
Key Takeaways:
It is a beautiful experience working with artists in different fields
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
