by admin | Jun 15, 2021 | Podcast
Today’s episode is a little different. My guest, Donni Krainess, is a photographer in Silver Spring, Maryland. He loves weddings and portraits
and allowed me to coach him with a “Create the Business of Your Dreams” strategy session, and share it with The Profitable Photography listeners.
We dig deep together into his vision for his business, both the big picture and smaller details. I am a firm believer that getting super clear wabout here you want to go is a huge step towards success. How can you create what you want if you haven’t defined it yet?
Then we go into his current challenges and beliefs that hold him back. I am sure you will resonate with much of what he courageously shares with us.
SPECIAL Offer!!! In the next 4 weeks, I am gifting strategy sessions to 6 photographers that are wanting much more success and might be ready for coaching. To apply, email luci@lucidumas.com with the title “Strategy Session” and I will send you a link for an initial chat.
www.TheProfitablePhotographerPodcast.com
Inst:theprofitablephotographer_pod
www.lucidumas.com
www.lucidumascoaching.com
619-233-9390
by admin | Jun 8, 2021 | Podcast
Tanya Goodall Smith is the owner of WorkStory Creative, a full service branding agency in Spokane, Washington. WorkStory helps experts and personal brands attract high end clients through authentic and beautiful brand story-telling photography. She loves helping photographer excel in their own branding photography businesses and this episode has lots of hot tips on how to be highly profitable in this niche.
Tanya and Luci go deep into the world of branding for businesses, what it is and how she creates story telling images that become a visual library, ie custom stock photography, for her clients.
Topics include
- Why branding is much more than a head shot
- The value of pre-planning, which is half the value to the client
- Understanding licensing
- Pricing models
She also share tips on how she stays visible to her clients and has a steady flow of business. This is a great episode with lots of info and tips
How to connect with Tanya…
Workstoryeducation.com/photographers
Join her facebook group “Rock Your Branding Photography Biz”
509-968-8405
tanya@workstorymedia.com
www.facebook.com/groups/brandingphotographybiz
by admin | Jun 3, 2021 | Podcast
Jessica Robertson
Jessica is the Queen of Senior Photography and has a studio for over 20 years in Richmond, Virginia area With the support of her team, Robin and Karen, Jessica personally photographs over 200 seniors each year as well as oodles of family portraits
A PPA Master Craftsman Photographer, she also loves to teach and mentor photographers both about senior photography and how to be profitable in any portrait niche.
Seniors …why? She loves interacting with young people, celebrating and allowing them to see their own beauty. She shares 9 senior portrait and business tips including
- The importance of looking at what you are doing well and where you can improve
- Finding creative solutions in your sales process
- Fitting your products to your audience
- The do’s and dont’s of Senior Ambassador programs
Her advice to her younger self- to value her early work more and be priced for more profit.
Connect with Jessica at
jessica@jessicarobertson.com
Cell: 804.304.9346
Facebook Group: Shoot it Straight with Jessica Robertson
Facebook: Jessica Robertson Photographic Artistry
Instagram: jessicarobertsonphoto
by admin | May 25, 2021 | Podcast
This episode with Luci Dumas is Part One of a conversation about one of her favorite books called “The Four Agreements” with Don Miguel Ruiz. Though these agreements apply to all areas of life, we can use the wisdom in our businesses to be more successful and use the tools in business to be a better version of ourselves
The four agreements are:
1) Be impeccable with your word,
2) Don’t take anything personally,
3) Don’t make assumptions, and
4) Always do your best.
This episode goes deep into the first agreement. Our “word” is not just about being honest, though that does come into play. The power of intention is also our word…what we claim for ourselves and what we visualize. She shares 6 areas in our photography businesses that relation to using the power of our word, and words, to grow our success.
Luci would love to connect and have you join her group and like her page.
Feel free to send her an email with questions and comments on today’s episode or anything you might want support with.
Inst:theprofitablephotographer_pod
www.lucidumas.com
www.lucidumascoaching.com
619-233-9390
by admin | May 18, 2021 | Podcast
Thomas Morelli started Thomas Morelli Photography in 1980. He has been a full time portrait and wedding photographer for over 40 years this year. Tom has photographed over 15,000 portrait sessions and over 1,000 weddings. He has been awarded Maine PPA Photographer of the Year. and specializes in family groups, high school seniors and he has a very busy first year baby photography plan. When asked if he’ll ever retire, Tom says “I love what I do, so as long as the phone keeps ringing, I’ll be here.”
Tom and I discuss his favorite area of business, marketing. His basic principle is to have several ways of reaching ideal clients all at the same time. He thinks of it like a table which has has multiple legs… no one will work alone. Speed the risk…there is a synergy. They all work together. The following are his favorites
1- Facebook…and other social media
2- Displays or exhibits
3-Auctions and charities
4-Direct mail
5-Email marketing, especially toVIP and past clients
6-Model programs…babies or seniors, model calls at no charge
7- Strong referral program…bonus if they send people
8- Co ops…endorsed mailings and customer appreciation programs
We also discuss his baby portrait plan…it is the foundation for a complete family portrait business.
To ask Thomas direct question, contact him here or on Facebook
(207) 989-2577
thomasmorelli@yahoo.com
