by admin | Jan 18, 2022 | Podcast
All hail the content queen!
Claire Lauer knows a thing or 2 about SEO strategies and how to create results-driven content. She says it’s important that talented photographers like us are easy to find online.
She’s right!
Claire Lauer is a content entrepreneur, and educator focused on helping photographers find their dream clients on Google. She believes that photographers can find the right content partner to take that task off their plates so that they can focus on doing what they love – photographing! Her clients lovingly refer to her as “Content Claire” and know they can trust her to take good care of their marketing.
She currently serves photographers across the country.
I think we all understand the need to create content. Claire gives some great advice on how to do it in the most effective way possible!
You won’t want to miss:
-How you can define your target keywords.
-The number of times you should be blogging each month.
-The power of Google search console.
-Why she loves marketing.
Connect With Claire
Website clcontentmarketing.com/subscribe
Email hello@clcontentmarketing.com
Instagram @CLContentMarketing
by admin | Jan 11, 2022 | Podcast
This solo podcast episode is about why the telephone is still the most powerful too in our toolbox for creating successful high dollar sales of portrait and wedding photography.
Why? Because building a relationship with a client where they feel important, get excited about working with us, and start thinking about wall portraits is the foundation of my “Trusted Advisor” sales system.
I also share the “when and how” to talk about pricing with portrait and wedding photography clients.
In this episode I chat about
- The step by step system/ phone script to book highly motivated ideal client
- Why sharing too much too soon can sabotage a great potential booking
- How to get over telephone anxiety
- If or why you might (or might not) post your pricing on your website.
Get out your note pad and be ready for some very practical tips on what to say on the phone to make a nice connection, and plant seeds for great sales of wall portraits, albums, and more.
Best, Luci
www.lucidumascoaching.com
luci@lucidumas.com
by admin | Jan 7, 2022 | Podcast
Kira Derryberry needs you to get your shoot together.
She’s busy modernizing family portraits. Kira has found a way to take the traditional portrait, mix it up a little, and make it fun for the whole family.
Kira Derryberry is a Tallahassee-based photographer focused on Family and Commercial portraiture for 11 years
Kira is a proud member of Professional Photographers of America and has earned Master Photographer, Master Craftsman and Certified Professional Photographer is an approved judge for International Photographic Competition, and as of March 2021, serves as Treasurer for PPA’s Board of Directors.
Kira is also the co-host of the Get Your Shoot Together Photography Podcast alongside fellow photographer and friend Mary Fisk-Taylor.
You won’t want to miss:
Why Kira loves a monochromatic greyscale.
How she sets boundaries.
Why she’s always promoting during the session.
How she knew she wanted to be a photographer.
Kira has some great advice on how to work smarter, not harder. You won’t want to miss what she has to say.
Connect with Kira
Podcast GetYourShootTogether.com
Instagram @shekira
Email info@kiraphoto.com
by admin | Dec 28, 2021 | Podcast
Let’s embrace LinkedIn. At least that’s what Jeff Brown wants us to do. The platform has the power to allow you to access local and specialized content. It’s also a great place to collaborate. Because we all know that we’re better together than on our own.
Jeff Brown-Licensed Societies of Photographers and BIPPy, Military qualification through the Royal Navy, Wedding and Boudoir Photographer, Author of several best-selling books and articles for magazines, speaker, ambassador for Studio Ninja and Loxley Colour is Glasgow
Jeff is Sponsored by Loxley Colour in Glasgow to give help and support to their clients. ambassador for Studio Ninja software
If you’re ready to grow your network then you won’t want to miss this chat.
You won’t want to miss:
Why he loves reverse engineering.
The power of consistency.
The reason he wants you to just be yourself.
Why he’s a big proponent of niching.
Connect with Jeff
LinkedIn thephotographersmentor
You Tube thephotographersmentor
Facebook focusonmarketing
by admin | Dec 21, 2021 | Podcast
I’m joined by ProSelect Guru Ron Nichols this week. He has mastered the art of sales and has some great advice to help others do the same.
Ron Nichols has excelled at In-person sales long before the term IPS was coined. Since graduating from college with an art degree, Ron has owned a studio where he perfected studio sales from both the psychological and technical aspects. He has worked closely with many software companies in creating applications that optimize sales efficiency while capitalizing on emotion and enabling back-end workflows.
Ron has worked for many of the country’s top image-makers in developing sales processes and workflow schemes to increase studio profitability. His work now is exclusive as CEO of Pro Studio Sofware, Inc, since the acquisition of ProSelect. Ron’s photographic work and industry service have garnered awards from around the world. He has taught throughout the globe and is a PPA International Juror, Jury Chairman, and past PPA President. He is a member of the elite group, the Society of XXV.
Ron has some great tips about in-person sales and workflow, making this an episode you won’t want to miss.
You won’t want to miss:
All about his workflow.
The red flags you need to be on the lookout for.
His top sales tips.
What it’s like to be a CEO.
Ron’s knowledge is top of the line. Be sure to tune it!
Connect with Ron
Website ProStudioSoftware.com RonNichols.com
Instagram https://www.instagram.com/i.ronnichols/
Facebook ProSelect
Twitter ProStudioSWtheRonNichols
