by admin | Sep 21, 2021 | Podcast
This episode is all about how to get started selling your work.
I know it can be overwhelming and confusing so I thought I would
give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything but it is a good foundation for success.
I share with you why the first step is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.
I cover the importance of “Pricing for Profit” and how to do it, making the telephone your best friend and how the right conversations set up the entire system, and a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).
And I share about the value of
-education of all types…including coaching and courses
-practice practice practice your photography skills, sales, and more
PS…I am started a group program in the fall and would love to help you learn my “secret sauce” and everything else that helps me and my coaching clients sell multiple wall portraits and albums consistently.
Just message me on Facebook or email me to set up a quick call about The Profitable Photographer Sales Academy Live, or anything else you want support with.
www.lucidumascoaching.com
luci@lucidumas.com
by admin | Sep 14, 2021 | Podcast
As people, we aren’t all that different. That’s why storytelling is so powerful. It allows us to experience the connection that we have to each other.
No one knows that better than my guest this week, Kate Storey. Before diving into her photography business Kate mastered social media as a vehicle for telling stories.
Now she helps photographers create their brands online.
Kate and her husband Nick Storey are the owners of Book More Brides. They help wedding business owners around the world to better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales.
If you’ve been listening to the podcast for a while then I’m sure you know that relationships and connections are the cornerstones of sales.
Grab a pen and get ready to take your sales skills to the next level!
Listen For
-How everyone’s shortened attention spans impact your marketing plan.
-What you need to ensure you do to take photography from a hobby to a successful business.
-The importance of putting your client’s needs above your artistic desires.
-Why clarity is king when it comes to marketing your business.
-How she ended up filming a lamb’s birth.
I think we all know how important authenticity is these days and Kate has great insight about being true to yourself while speaking to your ideal clients. You’re gonna love it!
Here is how to get in touch with Kate
https://www.bookmorebrides.com/. Find the price shoppers guide
Hello@bookmorebrides.com
Facebook: fb.com/groups/BookMoreBridesTribe/
Instagram: @bookmorebrides
by admin | Sep 7, 2021 | Podcast
Amy Fraughton started her photography business in all the wrong ways 11 years ago, and quickly learned some hard lessons such as charging my worth and developing a higher end business.
When she found that many other photographers were having some of the same issues Amy ran into, she started Photo Business Tools to help them.
She also a certified Life Coach and spend a great deal of time helping my photographers get past their limiting beliefs and into truer, more successful versions of themselves.
-Clients are right out our front door
-Big Picture…Get exposure…don’t hide under a rock
put your eggs in a lot of different basket
Get your google my business in order
Lead magnets
Facebook Ads and
local marketing
Mail
Website
Google My Business is great…people going there are ready to buy
-it is different than regular google
- Secret algorithm
- Get reviews
- Posting in GMB
- Register a local address
- They send a postcard to confirm
- You can post regularly
- Get your reviews sent there
Life coach…limiting beliefs…they lack motivation…motivation comes from how
You feel…how you think about yourself…then they make it mean something about
Them
Come from a place of excitement…
Everyone will always be growing. You are awesome. Have grace and compassion
It is totally normal
It is a habit of your brain
What is true…
Self judgement or comparing to other people
GRACE and Compassion
Start believing in yourself and remember how awesome you are
amy@photobusinesstools.com
Free master class at www.photobusinesstools.com
amy@photobusinesstools.com
www.photobusinesstools.com
by admin | Aug 31, 2021 | Podcast
My student Heather Davidson-Meyn recently had a 5 figure sale. So, I invited her on the podcast to find out exactly how she did it.
I love Heather’s confidence. She knows the value of her work and it’s reflected in her sales.
We could all be a little more like Heather!
Heather is a Printed Art Portrait Photographer and Owner of Fun Love Photography based in Toronto, Canada. She is an Award-Winning, Accredited, and Master-Designated Portrait Artist specializing in creating heirloom portrait artwork for discerning families since 2009.
Heather is a master at nurturing her clients. Tune in to hear how she does it!
Listen For:
-The value in really paying attention to your clients and their needs.
-Why Heather loves a good thank you gift.
-What she does instead of saying “No”.
-The reason she loves to donate to school auctions.
-How she went from bike racing engineer to profitable professional photographer.
Heather’s advice is spot on. I think you’re going to want to incorporate some of her tips into your business.
Connect with Heather
Toronto Printed Art Portrait Photographer | Fun Love Photography
by admin | Aug 24, 2021 | Podcast
This week, I’m joined by renaissance man, Andrew Darlow. He is a New Jersey-based photographer, author, and digital workflow coach.
For over 25 years, he has helped people capture, edit, print, and backup their irreplaceable photographs and other media. His work has appeared in many publications and media outlets, including People Magazine, Animal Planet, Rangefinder, and Professional Photographer Magazine.
He is also editor of The Imaging Buffet, an online resource with news, reviews, and interviews covering the subjects of photography, printing, and new media. And author of four award-winning books. He is grateful for every minute of his busy career and it shows!
He has amassed tons of knowledge throughout his career and happily sprinkles it throughout this interview.
You won’t want to miss:
-The apps he can’t live without.
-The affordable gear he recommends that’s sure to make your work life easier.
=His top iPhone tips and tricks.
-His mindset tip for preventing negative thoughts from creeping in.
Andrew has had tons of cool experiences and I loved hearing all about the tips he has learned along the way. I promise you won’t want to miss this episode!
Connect with Andrew
Website www.andrewdarlow.com
Instagram instagram.com/andrewdarlow
E-mail adarlow@gmail.com
Twitter: @AndrewDarlow
Facebook (personal page): facebook.com/adarlow
Facebook (business page): facebook.com/andrewdarlow
