by admin | Oct 12, 2021 | Podcast
Mark Rossetto is an international award-winning double master photographer (AIPP), a highly sought-after public speaker, teacher and a qualified Life and Photography Business Coach.
At just 25 years of age, Mark transformed his passion for photography from a hobby into one of Melbourne, Australia’s most successful family and wedding photographic studios. Each year Mark and his team photographed over 500 families and were consistently booked at capacity with weddings.
He loves marketing, or what he calls “the chase of the client”.
I first asked him to share what not do do and he says
– don’t be a jerk or sneaky
– don’t promise what you can’t keep
– don’t be afraid to ask for help
In this rich conversation, Mark suggests having 5 strategies or more at all times to have a consistent flow of clients. He shares his powerful perspective on the three aspects of marketing that are important for success.
1-Passive Marketing. It is your billboard…who you are and what you do. Don’t be invisible. Don’t be lazy in your passive marketing strategy
2- Active Marketing. It is when you go out and bring clients into your business.
3- Digital marketing amplifies everything.
Special offer – Download “The Photography Business Benchmark”.
Go to the coaching section of his website and use the coupon Luci21
www.markrossetto.com
https://www.instagram.com/markrossetto/
by admin | Oct 5, 2021 | Podcast
This week I’m joined by Ania Volovique. Mindset is everything and Ania knows this better than anyone. She also knows that being an entrepreneur is not an easy feat. It’s the ultimate course in self-development, forcing us to walk alongside our fears, strengths, and ego. She knows you’re worthy of greatness and wants you to realize it as well.
Ania Volovique is an empowerment coach, somatic release facilitator, soul-expression photographer and international speaker – who is committed to breakthrough societal conditioning and live life on her terms.
In 2019, Ania was diagnosed with brain cancer and got an opportunity to put all her skills into practice. A month post brain surgery, all her scans came back clear – no longer needing chemo or radiation. Navigating through the cancer experience with full trust and surrender, Ania understands the power of the mind-body connection and guides others to dance through any storm life offers.
You won’t want to miss
Why you’ll probably find Ania in a forest amongst the trees.
The reason she always pays attention to the words she chooses.
Her thoughts on imposter syndrome.
What experience bonded Luci and Ania.
I think Ania has a lot of wisdom when it comes to mindfulness. She gives solid and actionable advice on how to cultivate that in your own life. I loved talking to Ania and I hope you love listening to our interview!
Connect with Ania
Instagram https://www.instagram.com/ania_volovique/
Website Volovique.com
Email ania@volovique.com
Facebook Ania Volovique Photography
by admin | Sep 21, 2021 | Podcast
This episode is all about how to get started selling your work.
I know it can be overwhelming and confusing so I thought I would
give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything but it is a good foundation for success.
I share with you why the first step is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.
I cover the importance of “Pricing for Profit” and how to do it, making the telephone your best friend and how the right conversations set up the entire system, and a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).
And I share about the value of
-education of all types…including coaching and courses
-practice practice practice your photography skills, sales, and more
PS…I am started a group program in the fall and would love to help you learn my “secret sauce” and everything else that helps me and my coaching clients sell multiple wall portraits and albums consistently.
Just message me on Facebook or email me to set up a quick call about The Profitable Photographer Sales Academy Live, or anything else you want support with.
www.lucidumascoaching.com
luci@lucidumas.com
by admin | Sep 14, 2021 | Podcast
As people, we aren’t all that different. That’s why storytelling is so powerful. It allows us to experience the connection that we have to each other.
No one knows that better than my guest this week, Kate Storey. Before diving into her photography business Kate mastered social media as a vehicle for telling stories.
Now she helps photographers create their brands online.
Kate and her husband Nick Storey are the owners of Book More Brides. They help wedding business owners around the world to better understand how to identify their perfect clients, what to say to get them to book, and how to create strategic online content that builds relationships and sales.
If you’ve been listening to the podcast for a while then I’m sure you know that relationships and connections are the cornerstones of sales.
Grab a pen and get ready to take your sales skills to the next level!
Listen For
-How everyone’s shortened attention spans impact your marketing plan.
-What you need to ensure you do to take photography from a hobby to a successful business.
-The importance of putting your client’s needs above your artistic desires.
-Why clarity is king when it comes to marketing your business.
-How she ended up filming a lamb’s birth.
I think we all know how important authenticity is these days and Kate has great insight about being true to yourself while speaking to your ideal clients. You’re gonna love it!
Here is how to get in touch with Kate
https://www.bookmorebrides.com/. Find the price shoppers guide
Hello@bookmorebrides.com
Facebook: fb.com/groups/BookMoreBridesTribe/
Instagram: @bookmorebrides
by admin | Sep 7, 2021 | Podcast
Amy Fraughton started her photography business in all the wrong ways 11 years ago, and quickly learned some hard lessons such as charging my worth and developing a higher end business.
When she found that many other photographers were having some of the same issues Amy ran into, she started Photo Business Tools to help them.
She also a certified Life Coach and spend a great deal of time helping my photographers get past their limiting beliefs and into truer, more successful versions of themselves.
-Clients are right out our front door
-Big Picture…Get exposure…don’t hide under a rock
put your eggs in a lot of different basket
Get your google my business in order
Lead magnets
Facebook Ads and
local marketing
Mail
Website
Google My Business is great…people going there are ready to buy
-it is different than regular google
- Secret algorithm
- Get reviews
- Posting in GMB
- Register a local address
- They send a postcard to confirm
- You can post regularly
- Get your reviews sent there
Life coach…limiting beliefs…they lack motivation…motivation comes from how
You feel…how you think about yourself…then they make it mean something about
Them
Come from a place of excitement…
Everyone will always be growing. You are awesome. Have grace and compassion
It is totally normal
It is a habit of your brain
What is true…
Self judgement or comparing to other people
GRACE and Compassion
Start believing in yourself and remember how awesome you are
amy@photobusinesstools.com
Free master class at www.photobusinesstools.com
amy@photobusinesstools.com
www.photobusinesstools.com
