Amy Fraughton started her photography business in all the wrong ways 11 years ago, and quickly learned some hard lessons such as charging my worth and developing a higher end business.
When she found that many other photographers were having some of the same issues Amy ran into, she started Photo Business Tools to help them.
She also a certified Life Coach and spend a great deal of time helping my photographers get past their limiting beliefs and into truer, more successful versions of themselves.
-Clients are right out our front door
-Big Picture…Get exposure…don’t hide under a rock
put your eggs in a lot of different basket
Get your google my business in order
Lead magnets
Facebook Ads and
local marketing
Mail
Website
Google My Business is great…people going there are ready to buy -it is different than regular google
Secret algorithm
Get reviews
Posting in GMB
Register a local address
They send a postcard to confirm
You can post regularly
Get your reviews sent there
Life coach…limiting beliefs…they lack motivation…motivation comes from how You feel…how you think about yourself…then they make it mean something about Them
Come from a place of excitement… Everyone will always be growing. You are awesome. Have grace and compassion It is totally normal It is a habit of your brain What is true… Self judgement or comparing to other people GRACE and Compassion
Start believing in yourself and remember how awesome you are
amy@photobusinesstools.com Free master class at www.photobusinesstools.com amy@photobusinesstools.com www.photobusinesstools.com
My student Heather Davidson-Meyn recently had a 5 figure sale. So, I invited her on the podcast to find out exactly how she did it.
I love Heather’s confidence. She knows the value of her work and it’s reflected in her sales.
We could all be a little more like Heather!
Heather is a Printed Art Portrait Photographer and Owner of Fun Love Photography based in Toronto, Canada. She is an Award-Winning, Accredited, and Master-Designated Portrait Artist specializing in creating heirloom portrait artwork for discerning families since 2009.
Heather is a master at nurturing her clients. Tune in to hear how she does it!
Listen For: -The value in really paying attention to your clients and their needs. -Why Heather loves a good thank you gift. -What she does instead of saying “No”. -The reason she loves to donate to school auctions. -How she went from bike racing engineer to profitable professional photographer.
Heather’s advice is spot on. I think you’re going to want to incorporate some of her tips into your business.
This week, I’m joined by renaissance man, Andrew Darlow. He is a New Jersey-based photographer, author, and digital workflow coach.
For over 25 years, he has helped people capture, edit, print, and backup their irreplaceable photographs and other media. His work has appeared in many publications and media outlets, including People Magazine, Animal Planet, Rangefinder, and Professional Photographer Magazine. He is also editor of The Imaging Buffet, an online resource with news, reviews, and interviews covering the subjects of photography, printing, and new media. And author of four award-winning books. He is grateful for every minute of his busy career and it shows! He has amassed tons of knowledge throughout his career and happily sprinkles it throughout this interview.
You won’t want to miss: -The apps he can’t live without. -The affordable gear he recommends that’s sure to make your work life easier. =His top iPhone tips and tricks. -His mindset tip for preventing negative thoughts from creeping in.
Andrew has had tons of cool experiences and I loved hearing all about the tips he has learned along the way. I promise you won’t want to miss this episode!
“I’m smart enough, I’m good enough and doggonit, I am worth it”…Stuart Smalley/Al Franken
What makes you good enough? And good enough for what? -to make money with your photographs? -compared to others? -to make people happy?
And what are your fears if you are not good enough? -failure? -being judged or worse yet, rejected?
This solo episode is an exploration into our worries that we many not be good enough as photographers to reach our goals, or get paid well, or satisfy our clients. This is not an easy topic but if I give you the simple answer it is that if someone pays you and enjoys what you create, you are good enough. And f they don’t, it may be because you haven’t marketed well or learned how to let people know the value of what you create for them…not because your work is not up to par.
As artists, it is so common to take everything personally. We want people to love what we do so we feel better about ourselves. But as business people, we need to be client centered, serving them and giving them something priceless, that increased their joy, feel more love, have more moments of beauty..
This episode also includes 7 ways to be more competent as photographers so what we create for clients continues to improve. Using that hunger to be the best we can be is a positive for sure but remember this… “comparison is the thief of joy”! Do your thing, don’t judge yourself or your work by what you see others create. You have a unique talent, personality, and perspective to share with the world.
Erin Bonilla joins me on the podcast this week. To put it mildly, Erin’s photography business is off the charts successful. And I’m beyond proud of her. She’s special to me because she’s a coaching client of mine.
Erin’s following her passion and it is working!
Bonilla Pet Studio employs a team of 3 photographers, 2 salespeople, plus other support staff. Their entire team is made up of 16 amazing pet-loving people. She is opening a second location In the fall and plans to have more in the future.
You won’t want to miss:
The reason Erin isn’t afraid to take risks. The many ways that Erin puts her clients first. What in the world a guinea garden is. Why Erin is a big fan of direct response marketing. Her method for making important business decisions. Her take on having a coach and whether it was worth it.
Erin’s business has grown very quickly. She has had to hit the ground running and make some big decisions quickly. She shares what has worked for her.
This episode is also a great way for you to decide if coaching might benefit you. It’s your chance to pull the curtain.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
