“Salesmanship begins when the customer says no”…today’s quote from a coffee mug by Sandra Bynton
This solo episode by me Luci you know…your hostess with the mostest…is all about how to deal with objections from your clients.
No matter how great you are at photography marketing attracting ideal clients or planting seeds for eventual purchasing you need to know how to handle those inevitable objections.
How? By having a strategy (and lot of responses in your back pocket) so you will have a great session and order you are really really happy about.
In this episode I cover the following topics:
How to“Head um off at the pass”. I.E. anticipating and solving potential issues in advance.
The value of becoming the trusted advisor.
What to do first when someone asks a question or makes a comment that sets you back on your heels or risks the entire success of the project.
How to use the“Feel Felt Found” tool that is like magic.
And I offer several responses to common questions like “can we order more later” or “do you sell digitals?”.
Don’t miss this one. It can make all the difference in the world.
And thanks a zillion for listening! Luci
Photography Business Coach Luci Dumas’ Programs and Contact Info:
We are amping up our photography sales this week on The Profitable Photographer podcast.
Special guest Jeff Dachowki joins us to spill his secrets to big and meaningful sales.
Jeff is an award-winning Master Craftsman Photographer. He owns a highly profitable studio with his lovely wife Carolle in New Hampshire which has been on its feet since 2003.
He is also the President of the Professional Photographers of America (or PPA for short) a PPA International Approved Juror Certification Judge and a Vatican Approved Photographer. Not only that he is also a super fun and great human.
What’s Jeff’s number one tip to making big sales? SELL IN PERSON!
It gives you a better opportunity to connect and collaborate with your clients.
And always remember that you are valuable and worth it–You are the only place your clients can get what you offer.
Jeff also says to make sure to:
Pick at least one impact piece to focus the conversation on
Let your client know the importance of each piece
Let the client add to their own shopping cart
Photographs are the most talked about piece of furniture in our homes. Your clients WANT to buy from you!
Hey listeners this week I decided (on a suggestion from my editor) to tell some stories from my life that relate to my career choices both as a photographer in business and a business/success coach and podcast hostess.
From selling flowers to neighbors babysitting and writing a “Dear Luci” column for a newsletter to hot tips on how to have an easier session with children I am sharing some of my memories and the clues that helped me choose a career path that was a natural fit for me.
Why? And how does this fit with the idea of being profitable?
I hope to:
Inspire you to think about your own life stories to give you an understanding about your career choice and niche.
Entertain you and let you know a bit more about me.
And share some lessons I learned on my journey from a little girl having a yard sale to an entrepreneur that has had a great career for 40 years.
I would love to hear your stories…over coffee in San Diego lunch in Nashville at the PPA Imaging Expo in January or even a phone call or zoom meeting.
By the way…I LOVE COACHING
I want to coach you if you are ready to have a major shift in your photography business.
And I am offering 5 FREE “Business of Your Dreams” Strategy Session to people that reach out in Oct. Just email me
Our guest Mark Weber is offering a FREE 16×20 BELLA ART PRINT if you email him before Nov 1 2022. Who couldn’t use a free print?! And from such an awesome company as this!
Mark is a long-time Master Photographer and Marketing Consultant with Marathon Press. Marathon Press not only offers high-quality professional photography products but they also specialize in marketing support which helps photographers gain control of their business and take it to a new level!
And what sets them apart from the other guys? Customizations and customer service!
Mark also holds several Photographer of the Year titles and was recently presented with the PPA National Award given for outstanding service to the photographic industry. Now that’s a guy you want on your side!
For just a taste of what Mark’s got to offer he’s sharing his marketing tips on reeling in those ideal clients:
Use a mailing list of 500 names or more. You can even purchase a list if you want!
Create a free gifting opportunity.
NOTHING CAN REPLACE 1-ON-1 CUSTOMER RELATIONSHIPS! Jump into your community!
So grab your notebook get inspired and listen to The Profitable Photographer Podcast now!
AND DON’T FORGET TO EMAIL MARK BY THE END OF OCT
To receive Mark’s FREE 16×20 Museum Quality Bella Arts:
“If you were going to a networking event in person what would you do how would you respond to people approaching you what would you share with them? These are the exact same things that you would do on your Instagram profile.”
Today our hostess and Mastercraftsman Photographer Luci Dumas sits down with María Oliva Founder and CEO of SMS Media a social media coaching business for wedding vendors based in the DC area. She is on a mission to change the way wedding vendors approach Instagram by helping them create sustainable and fun strategies!
Listen in as the digital marketing master shares how Instagram can become your go-to tool for attracting dream clients and why it’s important to niche down in order to maximize your ability to reach and start building relationships with those clients.
Referring to Instagram as “a free networking platform online” Maria encourages any photographer looking to build a brand to be proactive in starting and continuing conversations and to personally extend invitations to those who interact positively with their posts to join their community.
She continues on to offer a treasure trove of practical tips and strategies to grow your Instagram following and ultimately your client base. These include using hashtags effectively creating posts based on your content pillars finding opportunities to collaborate with local vendors and visual branding best practices.
Key Topics:
Why Instagram is a great tool for attracting your dream clients (5:25)
Overcoming excuses that stop you from investing in your business (10:49)
How to build a community on Instagram (15:41)
Using hashtags effectively (23:45)
Establishing your content pillars (29:41)
Collaboration with vendors on Instagram (33:37)
Making money on Instagram (36:11)
Understanding the buyer’s journey (38:44)
Visual branding on how to provide value on Instagram (41:49)
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
