This solo episode with Luci Dumas explores the do’s and don’t of websites for photographers, especially for high end photographers. And her recommendation about posting pricing on sites is covered as well.
She discusses her unique perspective on websites for photographers that want to have a profitable business and attract perfect new clients.
Purpose of the site- to get people to contact you. It is advertising, not a catalog.
SEO value vs. a beautiful site that gets them to contact you
Why too much info can overwhelm the viewer and keep them from booking you
How and when to share pricing…and when not to.
To blog or not to blog
It is easy to get confused or have websites with too many photos, too much info, not enough “WOW” factor or weak branding. This recording touches on all of this and more.
In this episode of The Profitable Photographer Podcast, Luci Dumas is joined by Lori Nordstrom. They have a deep discussion on the importance of an abundance mindset to have a successful photography business. Her portrait parties are also fully explain as a way to make quick income and create future portrait sessions.
Lori Nordstrom began her photography career photographing her children in the backyard over 25 years ago. She is known for her sweet, simple “real life” style, focused on families and children.
Soon after getting involved in print competition in 2000, Lori was asked to speak at her own Iowa State Convention and has since gone on to present programs and workshops in all 50 states– and around the world. Seen on CreativeLive and PhotoVision as well as national and international stages, Lori is now a sought after business coach helping creative entrepreneurs reach their goals.
Lori is also the author of “Maximizing Profits: A Practical Guide for Photographers.” This is an episode you won’t want to miss!
In this episode of the Profitable Photographer, Luci and Lori discuss:
•Creative ways to connect with your client •The importance of getting out in the world, rather than marketing and networking exclusively online •Lori’s entrance to photography and how her style has developed over time •Why business owners/creatives need to balance their time
Key takeaways: •Ask questions that connect your client to the experience. Examples: “What does this mean to you?” “When was the last time you had a family portrait done?” •Be creative with your marketing •We can wake up each day and choose an abundant thought •Know that wherever you are, you are not alone — get out in the world!
In this episode of The Profitable Photographer Podcast, Luci Dumas introduces you to brilliant and successful photographer, Aly Elliott. The topic, unconventional marketing, is explored in some very creative and surprising ways.
Aly has been a professional photographer since 2007. PPA Master Photographer and CPP and a certified Master Photographer with the National Association of Professional Child Photographers. She and her husband have 6 kids and manage to have a thriving photography business, successfully balancing the needs of both.
She has a gorgeous little studio on the Bloomington, Indiana town square and focuses portrait work on maternity, newborns, and family. She is also a photography educator, speaking across the country, as well as an exhibiting artist.
In this episode of the Profitable Photographer Luci and Aly discuss:
•Aly’s life, and how she built her business to into what it is today •Why you have to build a foundation of ways to reach people •Aly’s unique, unconventional marketing ideas •Video marketing–powerful marketing and how you can implement it
Key takeaways:
•Efficiency with your workflow allows you to put time into other areas of your life •Exhibition can be helpful for your business. Coffee shops, galleries, etc. •Marketing is a matter of connection •Don’t give up…play the long game
Connect with Aly Elliott: Phone: (812) 890-4980 Email: aly@rootsandwingsphotography.com YouTube: Mrs. Aly Elliott
The marvelous Sarah Petty is Luci’s guest on The Profitable Photographer
Photographer Sarah Petty is the New York Times Best-Selling Author of Worth Every Penny: Build a Business that Thrills Your Customers and Still Charge What You’re Worth, a two-time Two Comma Award winner.
Sarah built her multi-million dollar empire around the value of putting #familyfirst as she balanced two businesses, speaking gigs, and an active crew of very-involved kids. She’s been featured in Entrepreneur, Fox Business, USA Today, and The Wall Street Journal and is an internationally-known speaker and coach for photographers. Sarah even has a new podcast called “Worth Every Penny Joycast.”
In this episode of the Profitable Photographer Luci and Sarah discuss: •How your brand reflects who you are •Why a consistent brand and website are important •Implementing marketing skills to help your business thrive •How Sarah put family first and still became the amazing businesswoman she is today
Key takeaways: •Your brand is how people feel about you •Utilize hard times as inspiration to grow •Branding starts with your identity •You determine your own worth– keep going!
Connect with Sarah Petty: Email: sarah@sarahpetty.com Phone: (217) 638-7688 Websites: joyofmarketing.com Facebook: Joy of Marketing for Photographers Instagram: @Sarah.Petty
In this solo episode, Luci takes on the topic of how to handle the challenge of artist who want to have a profitable photography business.
Here are some tip on how to just say NO to being a starving artist.
1- See your photography as a product, Learn to separate yourself from what you create emotionally. When you do this, your next step is to be skilled at sales and marketing and running a consistent business.
2- Don’t take rejection personally. It is about them and not you and your photographs
3- You are selling love, or success, or memories, not your soul. Focus on them. Serve them.
4- You are selling your time. To make a living you MUST charge enough and learn how to sell to compensate you for the time you could spend at a different job.
5- Good enough is all you need to be. They don’t need to be award winning images. Awards don’t pay bills
6- You do need to be proficient and results need to be repeatable. Learn the basics of photography. Study lighting, learn how to pose people in a way that makes them look their best AND evoke natural expression. And have the right equipment and skill to make it happen.
7- Style. You don’t need to figure this out to make a great living. You need to know how to take photographs people want to pay for that also make you happy to create.
8- Of course, it is vital to have the passion to produce the best work we possibly can every time. As your work is continually better, success does become easier.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
