by admin | Apr 6, 2021 | Podcast
Joey Thomas is an award-winning, nationally published entrepreneur, photographer, speaker, and educator. He is co-owner of Serendipity Albums and owner of both Joey T Photography and Mastercrafted Workshops.
His background in psychology and education gives him a unique understanding into the “WHY” of sales and business and he loves to share that insight with all small business owners both in and outside of photography. For those of us with photography businesses, this info is super valuable
He shares his wisdom on the psychology of why people buy. He sums it up in what he calls the Four Corners of Perceived Value. Those are
- Brand identity and messaging behind it
- The Client experience
- Intelligent pricing
- The Sales Process and what we offer as products and prints beyond digitals.
He leaves you with this final thought…that you are worth what you believe FIRST and then what your clients believe!
Be sure to watch this webinar from Joey
https://joeyt.webinarninja.com/live-webinars/686604/register
Joey@salbums.com
Info@joeytstudios.com
713-299-9752
Http://JoeyTphotography.com
Http://Instagram.com/JoeyTphoto
Clubhouse: @JoeyThomas22
by admin | Mar 30, 2021 | Podcast
LUXURY EXPERIENCE
My thoughts on luxury and why creating a high involvement, high quality experience for clients gives you a competitive edge over other photography businesses are the topic of today’s solo episode.
I share a definition and WHY we humans will invest well on more than necessities in life, REASONS it is a valuable goal to set as photographers, HOW to create a luxury business that makes clients feel special and happy to hire us at prices that are well above the average, and some of the ways we can COMMUNICATE guality and value.
I share ideas on the value of
- effective branding both in design and structure of our photography business
- quality products
- artistic/high taste lever designs of our photographs and products
- simplicity and specializing
- and most important of all, personalized service with a caring, involved relationship with the customer
I hope this gives you some things to ponder and ideas to create an even more luxury experience for your clients. Remember…there is always room a the top.
by admin | Mar 23, 2021 | Podcast
Founder and Director of the Animal Image Makers Conference, and a mentor and teacher, Lisa Asp is a pet photographer and owner ofTangerine House of Design. She has been creating photographic art since 1995. Her work has been included in the Professional Photographers of America Loan Collection books and the Showcase Collection books a number of times.
Lisa is a Master Craftsman and CCP with PPA and Master Artist. Wow! Photographer. Fewer than 1% of all professional photographers hold these multiple honors.
In this episode, Lisa shares her success with fundraising calendars to attract ideal clients and bring in some nice sales, grow her audience, and contribute significantly to the charities she supports.
She goes into detail on how she makes her “Pin-Up Pets” Fundraiser extremely successful. One smart aspect of the program is that the charity does all of the marketing and sales of the calendars.
Sign up for the April 15 to 18 2021 Animal Image Makers event and save 15% off enrollment. www.AnimalImageMakers.com ASP to save 15%
Also, download her FREE print competition download for listeners with tips for “kicking ass” in print competition -text profit to 844-738-8647
www.TangerineHouseOfDesign.com
info@lisaasp.com
www.TangerineHouseOfDesign.com
www.Instagram.com/TangerineHouseOfDesign
by admin | Mar 16, 2021 | Podcast
Today’s episode is all about money…how to be wise and pro-active in the management of the income we receive.
Lindsey Betz is co owner of Jonathan Betz Photography, is a
photographic Craftsman, and chief implementer over the of their clients’ experience and studio management. She regularly teaches at the national level as well as locally and regionally. She serves as a PPA Councilor and on the national PPA EDU Committee.
She is also very knowledgeable about not only earning but using money as a tool to create the life we want now and into our retirement.
Topics include:
- Creativity and budgeting…..starting with our needs and the dream
- Why we should spend less and save 3 to 6 month emergency fund.
- Why you want to be debt free
- 15% retirement saving…both Roth IRA and traditional
- Price for profitability-
- Communicate with spouses partners,
- Know your “yeses” and “nos”. Take time to figure out your values and which relate to where you spend your money
This is an eye-opening and educational conversation everyone can benefit from for sure!
Lindsay@jonathanbetz.com
www.jonathanbetz.com
719-291-9798
by admin | Mar 9, 2021 | Podcast
Seshu is a portrait photographer with Connecticut Headshots, which serves the marketing and communication departments in the medical, real estate, financial, and other businesses.
His photography helps busy executives and small business owners project a positive presence for their clients and peers.
In this episode, Seshu shares about how he puts people at ease and brings out their best with a collaborative approach.
He also give us his hot tips for the business of headshot photography
1. Work with the right clients…find and qualify. Word of mouth has
helped. Share your work
2. Opportunities are everywhere…Steve Sapporito
3. Know your numbers!
4. Price for profit
5. Learn to sell
To get in touch with Seshu or follow him go to
info@connecticutheadshots.com
https://www.connecticutheadshots.com/
Connecticut Headshots
https://instagram.com/ctheadshots
