130: Holly Smith- Hiring a VA-How And Why You Need One


Holly is the founder of The Genie VA, a small team of virtual assistants offering extensive administrative support to small wedding & elopement photographers across the US. She is a wedding & events coordinator turned virtual assistant, and now aims to help as many photographers as she can with behind-the-scenes, time-consuming tasks that will help them focus on their passion, spend less time in front of their computer, and allow them to grow their business.

In this episode, Holly and Luci talk about:

1- When is it time to hire a VA?

2- How do we find a great one and what is right for us. what they should ask before hiring someone

3- Mindset shifts you may need to make before outsourcing/how to tackle the resistance

4- How to prepare for outsourcing.

5-pricing

Holly explains that a VA is like a personal assistant but it is online and it is a broad term including things like:

-tech VA…workflow, 

– Support 

– Bookkeeping

– Marketing

– Writing 

– Social media manager

– Editing 

We discuss hen is it time to hire? When you feel burnt out, you are not taking the steps, you are loosing the drive, stuck in a rut and how to start working with one. If you’re not sure where to look Luci and Holly go over various websites to find reputable VA’s. We go over how to know if the VA you are considering is a good fit, what skills they should have, and how you can learn from them.

Get in touch with Holly:

 hello@thegenieva.com

Instagram: @thegenieva

https://thegenieva.com/contact/

Final advice…be really clear about what you want and why…and your goals.

129: John Hartman- Marketing and Lightpainting Tips

John Hartman is bringing us back to the basics and I’m here for it. He believes in the value of relationships. He knows trust is the foundation for those relationships. So go ahead and get in front of your target audience and then build that trust!

John Hartman has owned and operated his studio in Stevens Point, WI since 1974. His work has won the highest awards at the state and national levels, including a Grand Imaging Award finalist. He has presented at hundreds of state, regional and national photography conferences. His John Hartman Las Vegas Marketing Boot Camps have helped thousands of photographers grow their business and improve their photography. Since 2014 John has developed a unique version of light painting, which has created an entirely new and profitable product line for his studio.

His long and prosperous career suggest that we should all trust his advice!

You won’t want to miss…
-Why an easy high school elective change the course of his life forever.
-The reason head shots can be so profitable.
-What light painting is and how John incorporates it into his portfolio.
-How he manages to have so much fun.

Connect with John to receive $100s off his course by mentioning The Profitable Photographer Podcast

Website jhartmanphoto.com, johnhartmanseniors.com, jhartman.com
Facebook johnrichardhartman
Instagram johnhartman11
LinkedIn John-richard-hartman
Email jrhartman@me.com

128: Judy Host-Teaching to Stay Passionate and Creative

Teachers are a national treasure and that is especially true in the case of my friend and incredible photographer, Judy Host.

For Judy, teaching is very synergistic. She gets just as much from her students as she gives. Judy began her career photographing children but has realized her passion for sharing her knowledge over the years.

Judy has a unique ability to adapt and grow. It’s reflected in each step of her career. Her career has had several adaptations and
her current passions is photographing dancers, and teaching workshops to inspire others to pursue their art and passion.
Recently this work was selected for exhibition in the Valade Family Gallery in Detroit, MI, the Crocker Art Museum in Sacramento, CA, and the Albrecht-Kemper Art Museum in MO. In March 2017.

Judy’s a true gem in the photography world and you don’t want to miss anything that she shares.

You won’t want to miss:
-Why Judy considers time management to be one of her greatest gifts.
-How she decides what projects are worth her time.
-Why she credits teaching to helping her become better at running her business.
-What Judy did in Dubai.

I’m fortunate enough to know Judy in real life and she’s a true delight! I hope you enjoy her as much as I do.

Connect with Judy
Email Judyhost@mac.com
Website Judyhost.com
Instagram @judy.host
Facebook https://www.facebook.com/judy.host

127: Luci Dumas-Framing

This solo conversation (between me and the you in my imagination) is all about selling frames. The why and how of it. There is very good extra income selling frames for the wall art we sell, and it is a service to help them select the “jewelry” that enhances the portraits.

I cover the following…and more

-different styles of frames
-where to order them from
-why I prefer not to include mat and glass or acrylic
-how I add 20% to my overall income selling frames
-installing art into frames

I also chat about some holiday issues like greeting cards, Black Friday, and Holiday Mini’s and why I don’t recommend them for most people.

Have a wonderful holiday season and enjoy this episode!

Be sure to find 2 free gifts at www.lucidumascoaching.com

126: Aaron Hockley- Artificial Intelligence is a Photographer’s Friend

Aaron Hockly says A.I. is a photographer’s friend. I was unsure about what he meant, but after our conversation, I gotta admit, I think he’s right. Aaron talks about all the ways that artificial intelligence has improved our cameras. He also points out how much it has improved the editing process. Because time is money, and the faster we are at editing the more profitable we become.

He is passionate about the intersection of photography and technology.

Aaron Hockley is a photographer, author, and speaker who merges his expertise in photography and technology to help others find success. He’s a PPA Master Photographer and Photographic Craftsman and has represented Team USA in the World Photographic Cup. He writes and speaks about technical aspects of photography, photo businesses, and the industry as a whole and has spoken to audiences of photographers, marketers, and media professionals on stages of all sizes nationwide.
Aaron’s recent ventures have focused on how Artificial Intelligence is impacting how photographers capture, edit, and manage their images with an eye toward the shifting future of the industry.

You won’t want to miss
-What Aaron would tell his younger self.
-Luci’s lighting issues at a wedding in Hawaii.
-Why Aaron suggests wading into technology instead of jumping into the deep end.
-The reason Aaron says our jobs as photographers won’t be replaced by A.I.

Aaron makes some great points about how tech has the power to make us more profitable. Be sure to check out what he has to say.

Connect With Aaron
Instagram: @techphotoguy
Twitter: @ahockley
LinkedIn: https://linkedin.com/in/ahockle
Email: aaron@hey.com
Website: techphotoguy.com