by admin | Feb 15, 2022 | Podcast
This solo podcast episode is about partnering with other businesses and non-profits to draw amazing photography clients to us, by creating alliances. I share a photography “thank you gift” program that benefits the other business that has a similar perfect client base, and brings them right to your door. Woo hoo!
The number one question I hear over and over, from new photographers and those in the business for many years, is how to attract ideal clients… people that will love what we do, be wonderful to work with, and “show us the M O N E Y”…ie…happily invest well in what we offer. Where the heck are these people? Well, they are shopping, enjoying services like spa treatments, dining at gourmet restaurants, buying homes, traveling, having their pets groomed, planning events, and such.
I go over the steps in this photography marketing strategy to determine
-what businesses might share your ideal client base
-what to offer the business as a thank you gift to their best patrons
-the importance of presentation
-and details to help this be a big win for everyone
So many of my super smart guests have talked about the power of Direct Response Marketing and this is one example of how to create this type of program that really works. Don’t miss it!
Wishing you continued success,
Luci
www.lucidumascoaching.com
by admin | Feb 8, 2022 | Podcast
Travis Patenaude has never met a dog he didn’t like. Based upon his photographs, I would say that feeling is mutual. I like to think of him as the Dogfather!
He is an Internationally renowned dog photographer of Stink-Eye Photography who creates unique portraits that foster an emotional connection between the subject and the viewer. He believes emotions and feelings are a vital part of telling stories and has to be put in a form that touches the hearts of people to evoke empathy and to have the viewer want to learn more about the dogs.
Travis is an advocate for animal rescue and animal rights, in particular, raising awareness for the plight of the hunting dogs of Spain. He has won international awards and has been published across international print, online media, and magazines.
You won’t want to miss
Why it’s so important to shoot what you are passionate about.
The reason he values emotion so much.
What in the world is “heart speak”?
How he’s working to help rescue greyhounds in Spain.
Travis truly embraces the idea of doing what you love. His passion is palpable and I think we could all benefit from a bit more joy in our lives.
Connect With Travis
Email: Travis@Rabbitshell.com
Website: www.StinkEyePhotography.com
Instagram: @StinkEye_Photography
by admin | Feb 1, 2022 | Podcast
The amazing Tennessee Photographer, Colby McLemore is a Master Craftsman Photographer and commercial photographer and videographer. He prides himself on exceptional storytelling, has won more awards than he feels he deserves, but less than others, including the Kodak Award, Fuji Award, a Gold Triangle, and an ASP State Award. He also loves to teach and inspire other photographers to be their best.
In our conversation, we discussed the keys to building up small photography businesses through referrals.
Colby shared that his new photography goals are:
-Consistent Habits
-Repetition
-Referral Marketing
These goals are helping Colby build up his business and can help you too!
To get started on your own Referral Marketing strategy, Colby shares the 4 Cornerstones of Referral Marketing are:
- Don’t suck at what you do! Deliver quality, excellent work
- Help your clients crystallize in their minds what they like about you and your work
- Ask for referrals and testimonials consistently over time
- Stay visible through newsletters and social media
Those steps don’t seem like too much to do! But, Colby stresses that in order for this strategy to actually work, you have to put in the work week after week to stay consistent in your habits.
You can learn more by listening to our conversation!
Connect with Colby:
Email–colby@colbysphotosvideos.com
Phone–(865) 924-1455
Address–Colby’s Photos & Videos.
503 Clinch Ave #101
Knoxville, TN 37902
Website–www.colbysphotosvideos.com
Facebook–https://www.facebook.com/colbysphotovideo
Instagram–https://www.instagram.com/colbysphotosvideos/
Linked In–https://www.linkedin.com/company/colby’s-photography/
Also, be sure to download my free gifts on www.lucidumascoaching.com
by admin | Jan 25, 2022 | Podcast
Nashville photographer Jonathan Givens is a PPA Master of Photography and Certified Professional Photographer specializing in the entertainment industry – dance, circus, musicians, actors, etc. He has an extensive background in the performing arts, first as a performer and then backstage production and photography.
He has traveled the world and in this podcast episode, he shares some fun stories about the life of a photographer in the entertainment industry. These include insights into the circus photography and even how Oprah convinced him to become a photographer!
He eventually settled into a business model where he can stay home by specializing in dance photography and other performers in Florida and Nashville, creating the lifestyle he wants with a business plan for his photography business. Wait till you see his award winning ballet photographs!
Jonathan is an excellent example of someone who leans into his strengths, and we talk a lot about the value of specialization. What happens when you specialize?
1- Produce a better product
2- Gain trust from your clients
3- Easier branding
4- More money
5- Simpler marketing
6- When you LOVE what you do, life is good!
You won’t want to miss this conversation!
Connect with Jonathan:
Email – jonathan@eps-photo.com
Facebook – www.facebook.com/EPSpecialists
Linkedin – www.linkedin.com/in/epsphoto
Also, be sure to download my free gifts on www.lucidumascoaching.com
by admin | Jan 18, 2022 | Podcast
All hail the content queen!
Claire Lauer knows a thing or 2 about SEO strategies and how to create results-driven content. She says it’s important that talented photographers like us are easy to find online.
She’s right!
Claire Lauer is a content entrepreneur, and educator focused on helping photographers find their dream clients on Google. She believes that photographers can find the right content partner to take that task off their plates so that they can focus on doing what they love – photographing! Her clients lovingly refer to her as “Content Claire” and know they can trust her to take good care of their marketing.
She currently serves photographers across the country.
I think we all understand the need to create content. Claire gives some great advice on how to do it in the most effective way possible!
You won’t want to miss:
-How you can define your target keywords.
-The number of times you should be blogging each month.
-The power of Google search console.
-Why she loves marketing.
Connect With Claire
Website clcontentmarketing.com/subscribe
Email hello@clcontentmarketing.com
Instagram @CLContentMarketing
