Nashville photographer Jonathan Givens is a PPA Master of Photography and Certified Professional Photographer specializing in the entertainment industry – dance, circus, musicians, actors, etc. He has an extensive background in the performing arts, first as a performer and then backstage production and photography.
He has traveled the world and in this podcast episode, he shares some fun stories about the life of a photographer in the entertainment industry. These include insights into the circus photography and even how Oprah convinced him to become a photographer!
He eventually settled into a business model where he can stay home by specializing in dance photography and other performers in Florida and Nashville, creating the lifestyle he wants with a business plan for his photography business. Wait till you see his award winning ballet photographs!
Jonathan is an excellent example of someone who leans into his strengths, and we talk a lot about the value of specialization. What happens when you specialize?
1- Produce a better product
2- Gain trust from your clients
3- Easier branding
4- More money
5- Simpler marketing
6- When you LOVE what you do, life is good!
You won’t want to miss this conversation!
Also, be sure to download my free gifts on http://www.lucidumascoaching.com