by admin | Apr 19, 2022 | Podcast
Today our hostess Luci Dumas sits down with the amazing Larry Hersberger, an internationally-acclaimed and licensed artist, storyteller, writer, designer and master photographer. He is globally known for his innovation of Magical Santa Photography, Magical Snowman, Vintage Baseball and Fine Art Classical portraiture.
Listen in as Larry discusses his foray into photography in the 90s and what motivated his decision to veer away from the art’s typical focus in America at the time on “canvas, curtains, carpet, and old chairs.” From this, Larry offers his first important lesson for any aspiring or budding photographer: Develop your personal brand as an artist.
The yuletide maestro then discusses his unique and inimitable approach to Magical Santa photography, noting that he isn’t just the photographer, but the director as well. And as a director he explains, crucially, that the bulk of his communication is actually with the child rather than Santa himself.
He goes on to dissect the business of art and how photographers of all stripes, even those relatively early in their career without a studio, can succeed in this space. He makes the case that any professional can make a quarter of a million dollars with just 50 clients, positioning oneself as a trusted advisor with each and every single one.
Key Topics:
- Developing your personal brand as a photographer (9:36)
- Why Larry’s approach to Magical Santa Photography is so innovative (19:50)
- Defining “painting” and the business of art (29:40)
- Telling stories through your art with your best customer in mind (37:00)
- His advice to newer photographers without a studio of their own (46:50)
- His tried-and-tested three-part sales process (52:16)
- Why he changed his mind on newborn photography (1:03:47)
- His parting words of advice, and how to attract your ideal clients (1:09:59)
- Luci’s wrap up (1:18:25)
Resources:
Get in touch with Larry Hersberger:
336-870-6503
lawrence@masterpieceartwork.com
https://www.facebook.com/groups/1552550684799732
Art of Magic & Light® on Facebook: https://www.facebook.com/artofmagicandlight
Get $200 OFF Larry’s new Magical Snowman Course. Use Code LUCI at checkout.
https://www.artofmagicandlight.com/offers/stxtSoaQ/checkout
Find out more about my programs at:
lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
by admin | Apr 11, 2022 | Podcast
This solo episode is a look back at the last two years and strategies for riding out any economic storm that might happen in the future.
Luci asks some questions you might want to ponder like…
What has changed for you? And what is the same? Have you used this last two years to move forward in your business and in life?
She shares her own journey, and her perspective on what she sees in the photography industry. And discusses the current concerns about inflation, gas prices, and how it might effect our sales and business. Or how we can not let it impact us at all.
She covers some specific strategies to respond to people who might
bring up those things in conversations about investing well in your products….such as:
- Realizing sometimes it is a negotiating tactic.
- The reason to be either a Luxury / high dollar and low volume photographer.
- Knowing that some people may not be our ideal client
- Encouragement to be smart with your own money.
- How energy is everything and ways to up your “vibration” to attract what you want
- A reminder to invest in education…up your game.
All is well, don’t panic. Use your power of positivity to grow, be at peace, and serve your clients even better.
Find out more about my programs at
Lucidumascoaching.com
luci@lucidumas.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
by admin | Mar 30, 2022 | Podcast
This podcast episode is about how we can change the world through photographs of dogs. I know your ears might be perking up wondering what this might mean. Listen to Michael Puck share about how he helps people smile more, photographers sell their canine photographs, and help businesses feel more friendly by using photographic art of dogs in their decor.
Michael started his photography business in 2016 as a nonprofit to help animals in need. In 2019 he merged my corporate business insights with my love for dogs and photography, by selling dog wall art to non-pet-related businesses (car dealerships, wealth advisors, chiropractors, insurance agents, etc.).
He just launched the Global Dog Art Gallery, a first-of-its-kind online gallery that sells finished dog wall art to relationship-focused businesses.
We cover his thoughts on
- Connecting the dots to come up with new business ideas by looking at the big picture
- How he learned that dog art can start conversations and have a good feeling about a business, and help employees enjoying their work more
- The fact that if you have print or TV advertisement that includes a dog, it is 65% more effective
- Ways to create great photographs of dogs
This is a conversation about how he thought “outside the box” and created a business that helps people feel happier, improves work environments, and helps photographers sell their work for profit. Bark if this sounds great!
Get your paws on his free online course on how to sell wall art to local businesses at www.K9photo.org/ecourse
Connect with him at
Michael@globaldogart.com
www.globaldogart.com
www.k9photo.or
https://www.linkedin.com/in/pucknusa/
https://www.facebook.com/groups/globaldogart
Find out more about my programs at
Lucidumascoaching.com
https://www.instagram.com/theprofitablephotographer_pod/
https://www.facebook.com/LuciDumasCoaching
by admin | Mar 23, 2022 | Podcast
Today’s episode is a conversation with Alison Carlino about photographing the night sky, with side order of off camera flash photography . Let’s face it…being able to create excellent photographs is an important part of being a profitable photographer so I love chatting with someone about techniques to help us with that.
Alison is both an amazing photographer and teacher who photographs and educates around the world. In her 18th year of business, she teaches/judges for WPPI, PPA/Imaging, SWPP London, PPGH, Texas School of Professional Photography, TxPPA, and SYNC Sports. And Alison is proudly sponsored by Miller’s Professional Imaging.
We discuss her “go to” topics which are off camera lighting, soft boxes, and modern posing. When ask why she uses extra lighting she says she loves walking into a location and flipping it into something the eye cannot see.
Also, listen for this “Night Sky Photography” checklist and why you need to
1-know your equipment
2-scout during the day
3-Download the Photo Pills App…help plan…where and when
4-Bring tripod, wide angle lens, and shutter release
5-understand composition
6- understand where the dark skies are
I know you are going to learn a lot and be inspired to try some of her ideas both in your next portrait session, and make a date with the Milky Way.
Connect with Alison to learn about her classes and where she might
be popping up at a photography event near you.
https://www.carlinosphotography.com
studio@carlinosweb.com
(832) 595-7874
by admin | Mar 13, 2022 | Podcast
Sergey lives in St Petersberg, Russia. I feel blessed to have had this conversation with such a wonderful human that lives on the other side of the world from me.
We recorded this amazing episode just weeks before the invasion of Ukraine. Please keep him and his friend and family in your thoughts.
Sergey has been a photographer since the age of 10 and has been a professional for 8 years…now earning income from his passion. He has been a judge for the International World Cup from the Russian Federation and we discuss this amazing competition and how it is organized.
In this special conversation, we go deep into how photographers around the world are really one family. I was a bit surprised to learn that his business practices, the creativity of Russian photographers, and the great relationships built with his clients are so similar to what we do in the US.
He also shares his love of collaborating with other photographers, creating projects that one person can’t do on their own, or have nearly as much fun doing. He talks about the resulting exhibits and new friends he has made around the world with these project.
Please connect with Sergey as he loves making new friends and supporting others on their creative journey.
Worldphotographiccup.org
malenprin@gmail.com
Sergey Bogaitsev
https://www.instagram.com/sergeybogaitsev/
