Master Craftsman, Jeff Lubin has been the leading portrait photographer in the Washington DC area for over 35 years.
In this episode, Luci and Jeff discuss:
Creating a $1M studio and success in photography.
Building your brand and building your image.
Embracing what makes you different and what you love to create a successful career.
Key Takeaways:
It’s hard to get a premium price for your work if you’re not an identity, you don’t have a brand, and you don’t have something that is specific to you.
A lot of the answers you are looking for are already within. You are unique among everyone that has lived on the planet.
There’s a lot to be said about emulation when you are learning the craft, but once you’ve learned the basics, the genius comes out when you take the imaginative ideas and put them into practice.
“You build the brand, and then you create enough synergy where people know your name. That’s a huge thing – where people not only know your brand, but they know your name. That’s the big thing.” — Jeff Lubin
What a treat! My good friend and I have a rich discussion about lighting, the importance of quality for the profitable photographer and much more. He has photographed or taught photographic technical skills over 700 times in more than 20 countries and world capitals as well as in all fifty US states. In his more than 38 years in photography, he has photographed some of the most recognized faces including three US presidents, world leaders at the United Nations, fashion models, celebrities, NASA astronauts, and he has so much wisdom to share.
In this episode, Luci and Tony discuss:
Tony’s career journey from never owning a camera to now photographing prominent leaders and celebrities.
Tips and takeaways on light in photography.
The importance of having a light meter, even with all of the new technologies that we have today.
Key Takeaways:
Keep your notes clean and keep the trust of your clients. You may earn a couple bucks by selling the photos, but you won’t keep the trust of those you photograph.
Understanding how the size of your light source factors into each and every shoot you do is key.
People are always watching, make sure you look and act professional in all aspects during the entire photography session.
“The size of a light source is directly relative to its distance from the sun.” — Tony Corbell
Meredith Ryncarz is a former college art professor turned photographer and creative business coach. She moves to new cities about every 4 years and we discuss her strategies for “hitting the ground running” with a photography business.
In this episode, Luci and Meredith discuss:
Pricing and marketing for your photography business in a military community environment.
The benefits of being part of the photographic community wherever you go.
Managing fear through business moves and professional growth.
Key Takeaways:
You have money to pay for what you value – the same goes for your clients.
Having a network around you is indispensable.
Monitor your mental health and mindset along the way – you cannot take care of your clients if you do not take care of yourself.
“You can charge what you’re worth. You don’t necessarily have to market to the military community – you can market to the city, or in the town over, or the county over and be an amazingly profitable photographer. But you have to do the work.”— Meredith Ryncarz
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
