In today’s episode of The Profitable Photographer Podcast is all about Real Estate Photography…and how to create and sell add-ons that create massive profits. Our extraordinary guest, Suzanne Luttig, has a connection to our podcast runs deep. The realization that she considers me one of her best friends because of the show moved me to joy. It’s a testament to the power of authenticity and the genuine connections formed through the stories shared on this platform.
Suzanne, a Certified Professional Photographer (CPP) with a rich background in the corporate world, made a pivotal decision in 2013 that changed the course of her life. She took a leap of faith, leaving behind the familiarity of her corporate job to cultivate a successful real estate photography business from the ground up. But her story doesn’t end there. Beyond the world of real estate and headshots, Suzanne is actively involved in “Now I Lay Me Down to Sleep,” a program where photographers capture poignant moments of terminal babies, offering solace to grieving families. Her commitment to this meaningful work is a testament to the profound impact photography can have on people’s lives.
Join us as Suzanne shares the inspiring story of her journey, from enrolling in basic photography classes to finding a mentor who illuminated the path to creative fulfillment, to building an impactful, successful photography brand.
Listen in as Suzanne and I discuss:
how to build a successful real estate photography brand
finding the right niche for your stage in life
how to upsell in real estate photography
the impact of volunteering with “Now I Lay Me Down to Sleep”
Interested in learning more from Suzanne? Connect with her here:
Wedding days can be overwhelming, chaotic, and all over the place for both the couples and the photographer. But the good news is that we can help them be a more organized and fun day for everyone. Today is another solo episode of The Profitable Photographer Podcast, focused on one of my favorite topics, “Strategic Planning for Wedding Day Success”. What exactly does that mean? It means that today we get to dive into my years of experience as a wedding photographer…covering over 500 weddings. I pull out the pieces that will most help set you up for success on a wedding day.
And, if you want a hint about what we’re covering, let’s just say that a lot of it boils down to your couples trusting you as the Trusted Advisor. If you’re curious about how to plan for successful wedding photography, create lasting memories for your clients and set yourself up for additional sales after the wedding day, you’re in for a treat.
If you’ve listened to the podcast before, you know the best thing we can do for our clients is to provide finished products for them. One tip to keep in mind is that when people sit down and order printed images,, the ones that sell most are the more traditional photos.
How do you achieve that? Listen in as I share
How to craft packages and set price points to encourage post-wedding sales
The benefits of a first look
The importance of building client relationships
Planning the wedding day timeline for success
How to manage wedding day logistics
Avoiding common wedding day mistakes
I hope this episode gets your gears turning and helps you rethink your wedding day planning process with your couples! And don’t forget, you can go to lucidumascoaching.com to set up an opportunity to chat with me if you’re wondering what coaching would be like.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
Today’s guest on The Profitable Photographer podcast is the incredible Jane Goodrich, a seasoned expert in newborn and family photography, mentor, the biggest cheerleader you’ll find for pricing yourself for profit, and the founder of the CRM Picsello.
Even though she specializes in photographing newborns and families now, Jane got her start in the world of advertising, and only moved into photography when she realized that she should be doing something with her life that she loves. Now, she’s an industry leader, having shared her expertise at multiple PPA-sponsored events, Ana Brandt’s The Baby Summit, The Milky Way Business Retreat, and on platforms like PetaPixel.
One of Jane’s biggest passions is helping photographers figure out profitable pricing for their business. So much so, that’s one of the key features of her CRM, Picsello. Who couldn’t use some insight on that?
Listen in as Jane and I discuss:
the importance of streamlining your photography business
the challenge and importance of pricing your photography
how to create a thriving business instead of “Job”
Boy, oh boy, have I got a treat for you this week on The Profitable Photographer Podcast! This week the roles are getting reversed, and I am being put in the hot seat by fellow podcaster, and previous Profitable Photographer guest, Ingvild Kolnes.
Norwegian Photographer, Ingvild is a long-time photographer turned educator and mentor for other photographers. She even has her own podcast that you can check out, The Sustainable Photography Podcast.
Ingvild and I thought it might be fun to do a little podcast swap, and I am so glad that we did! What did we talk about? Well, all things In-Person Sales, of course! You all know that I am a huge believer in serving your clients through sales. Not only does it benefit you (hello growing your business and increasing your profit), but it also helps them value their experience, photos, and loved ones more.
Listen in as I share:
how to boost your sales skills
how to handle objections more effectively
why connecting with your clients is vital
the power of building relationships
how to create a sustainable photography business.
FREE GIFT…I am offering 8 listeners a “Create the Business of Your Dreams” coaching session. You can email me at luci@lucidumas.com or go to lucidumascoaching.com and set up a quick chat to apply. Woo Hoo!
Interested in learning more from Ingvild? Connect with her here:
In today’s episode, we’re honored to have Olesha Haskett, a trailblazing diversity boudoir educator, international boudoir photographer, and founder of Coterie Noire, an educational boudoir community that celebrates and captures the essence of black women. Olesha is also the brains behind CCP, the Coterie Credential program, certifying boudoir photographers to capture the beauty of black women without bias.
For Olesha, boudoir photography is her happy place. It provides a unique platform for her to connect with women on a personal level. This connection is crucial for Olesha, who has always valued the space to connect with other women, guiding and helping them see and appreciate themselves as they are now.
Listen in as Olesha shares with us valuable insights for photographers aiming to capture the beauty of black women. Key considerations include:
Collaborating with a hair and makeup artist proficient in textured hair and various skin tones.
Understanding retouching nuances to avoid washing out skin tones and addressing hyperpigmentation.
Adapting posing and lighting techniques to highlight and celebrate the curves that many black women appreciate.
Intentional inclusivity marketing strategy to attract black individuals and people of color into portfolios.
Genuine allyship, emphasizing the importance of listening to stories
Don’t forget to grab your copy of Olesha’s “The Culture Checklist” a comprehensive guide encompassing education, representation, sensitivity, communication, and language. This tool empowers allies to understand their role in supporting underrepresented communities.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
