What a fun conversation I had with my friend Rachel Sorbet! Rachel specializes in branding and executive portraits for businesswomen, and she shared so many gems about creating a successful photography business that feels authentic and rewarding.
I have watched her go from “imposter syndrome” to a super-successful Boss Babe (aka a very successful photographer) in just 8 years.
We chatted about the power of positive thinking and believing that if you have a dream, you really can build it. Rachel shares how she attracts clients, revealing that most of her bookings come from Google Ads, combined with consistently showing up through networking and social media.
We also dive into one of my favorite topics—building relationships. Rachel explains her strategy for creating “channel partners,” businesses that actively support and refer one another. She shares how simple connections, clear expectations, and genuine relationships over coffee can grow into a steady stream of ideal clients.
In this episode, you’ll hear about:
• The power of mindset and believing in your dreams.
• How Rachel gets 90% of her branding clients through Google Ads.
• The difference between referral partners and channel partners.
• How to recognize the super-networkers who can help grow your business.
• Why authentic relationships are still one of the best marketing strategies.
I hope you enjoy this conversation as much as I did. Thanks so much for listening and for sharing The Profitable Photographer with your photography friends!
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This week, Luci speaks with Sean Brown, a high school senior photographer who never thought he would be a photographer. After going to college with the intention of becoming a cardiologist, Sean decided to take a leap and pursue his dreams of working in photography, and he hasn’t looked back. To date, Sean has been named as one of the Top 100 High School Senior Photographers in the nation by Senior Style Guide Magazine and has been asked to speak at conferences around the country about his business endeavors.
In this episode, Sean shares how to overcome fears and pursue your dreams all while becoming successful in your new industry.
Topics Include:
-How to leave the safety of your stable job to pursue a more fulfilling career in photography
-Key tips on how to raise your prices as your experience in photography grows
-Why specializing in a particular market will help you to grow faster and become well known
-The importance of branding and how to introduce yourself to your brand
-How to break into the senior photography market
-What current high school seniors are looking for in a photography session
-The power of social media and how to use it to grow your business organically
-Why betting on yourself to win is the best thing you can do for yourself and your customers
Thanks to Sean, Luci’s listeners can receive a “How to Grow Your Business” starter kit where you can learn how start the photography business you’ve always dreamed of owning:
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
