What a fun conversation I had with my friend Rachel Sorbet! Rachel specializes in branding and executive portraits for businesswomen, and she shared so many gems about creating a successful photography business that feels authentic and rewarding.
I have watched her go from “imposter syndrome” to a super-successful Boss Babe (aka a very successful photographer) in just 8 years.
We chatted about the power of positive thinking and believing that if you have a dream, you really can build it. Rachel shares how she attracts clients, revealing that most of her bookings come from Google Ads, combined with consistently showing up through networking and social media.
We also dive into one of my favorite topics—building relationships. Rachel explains her strategy for creating “channel partners,” businesses that actively support and refer one another. She shares how simple connections, clear expectations, and genuine relationships over coffee can grow into a steady stream of ideal clients.
In this episode, you’ll hear about:
• The power of mindset and believing in your dreams.
• How Rachel gets 90% of her branding clients through Google Ads.
• The difference between referral partners and channel partners.
• How to recognize the super-networkers who can help grow your business.
• Why authentic relationships are still one of the best marketing strategies.
I hope you enjoy this conversation as much as I did. Thanks so much for listening and for sharing The Profitable Photographer with your photography friends!
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