My conversation with family photographer and business coach Jill C. Smith is a deep dive into pricing, marketing, client experience, and building a photography business that fits your life.
If you know me at all, you know how I am always on my soapbox about selling printed wall art and albums. So you might be surprised by our conversation about why Jill is a huge fan of selling digital files only. She opened my eyes to the reality that this can be highly profitable when done correctly. And she helped me understand why it is perfect for some people as long as it is financially rewarding and fits their lifestyle.
About My Guest
Jill went from teaching English to refugees to creating a successful photography business in New York’s Catskills 12 years ago. Her style is a blend of lifestyle and documentary – focusing on all things warm, honest, and connected. Jill is also a coach and mentor to other photographers, with her main areas of focus being on pricing, marketing, and client experience
And she hosts The Business Focused Photographer podcast. Be sure to listen for the episode where I am her guest.
In This Episode, we explore
• The difference between lifestyle and documentary photography
• Why pricing is often a mindset challenge
• Creative ways to market your photography business
• How to identify and attract your ideal clients
Free Gift
Get Jill’s profitability worksheet at: TheBusinessFocusedPhotographer.com/profitable
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