Well, it is that time of year when we think we are going to jump in and finish our plans for the year. January is over and we better get going, right? So we make a list. And, if you are like a lot of us, it is a big and overwhelming list.
And someone says “you need to make a yearly calendar and just do all the things.”
Or you are in a fog and exhausted from the year before and the holiday rush. And don’t know where to start.
If this is where you are…even if it is July…this solo episode of The Profitable Photographer can help. I offer you several ways to:
Jumpstart your creative marketing plans
Clear your brain clutter
Focus on just a few projects per quarter rather than planning an entire year
Remember, Rome wasn’t built in a day…but a healthy photography business is built one step at a time, one project, and one idea at a time.
The Profitable Photographer Podcast is pleased to welcome fellow profitable photographer Jeff Brown back to the show to talk all about using your website to attract ideal clients!
At 27, Jeff joined the Royal Navy and began a career as a Military Photographer, but after nearly 10 years of service he left the armed forces to set up his own photography company Eighteen months later, Jeff had built a successful six-figure wedding photography partnership and a commercial photography company.
After photographing 750 weddings himself, in 2015 he developed an online photography business mentoring program. We are so excited to soak in some of that wisdom today as he shares nuggets from his new book “Help!! My Photography Website Needs MORE Customers.”
Websites are one of, if not THE, most important part of your sales and visibility. They are our shop window to the world which is why Jeff says it is so important to convey confidence and trust on your site.
He says, “a website should have one major purpose and that purpose should be to either direct a visitor to book a call, book a session or leave their email address in exchange for something.”
To do this, Jeff prefers a “Scroll to Sell” Website which takes people on a journey to an end result and are preferred in recent Google SEO updates.
What is a “Scroll to a Sale Website”? I take people on a journey to an end result
Creates a big first impression
Focuses on empathy first by addressing their fears and problems.
Includes testimonials on the home page.
Uses descriptive words
Has a call to action
Jeff also tells us some big news about GOOGLE’s Helpful Content Update starting in 2023
And is offering a special 50% discount on an SEO package if we sign up for a website with his service through thephotographerssuite.com/
This episode of The Profitable Photographer Podcast is all about love stories! Our guest is here to tell us how we can enhance our hearts to increase sales.
Joining Luci on the show is Michael T Davis, a wedding photographer and storyteller who focuses on preserving his client’s love stories through albums and prints. Michael has been a professional wedding photographer since 2011 and shares his expertise as a coach to other photographers. He loves coaching on how to build albums that sell.
Michael says selling is all about focusing on the client’s story and designing the album in a way that evokes an emotional experience.
To sell more:
Focus on a great story rather than great images
Build albums with intention and strategy
Become a great listener..Listen to your clients before, during, and after their wedding day
We are so excited to have Michael here and we hope you enjoy this episode! Listen now.
(Pssst… grab a FREE coaching session from Michael all about album building. Contact him below)
Welcome back to another fun and informative episode of The Profitable Photographer Podcast!
We are so excited to have fellow Photography Business Coach Heather Chesky here to spread her biz wisdom! Heather has some incredibly practical, tangible, and INSPIRING advice for you and your photography business so now’s the time to listen up!
For Heather, it all started over 20 years ago in her high school photography class. While she has always kept photography close to her heart as a hobby, she was skeptical that it could be a “real job.” As a result, she spent far too long at a horrible “real job” (tale as old as time!), until one day, about 10 years ago, she was unexpectedly laid off. Luckily for her (and for us!), this catapulted her into her own successful photography business!
Inspired by the need to support her family and new 8-month-old baby, Heather not only replaced her income, but DOUBLED IT within her first year! Yahoo!! (Hey, her program is called “The Booked Photographer” for a reason!)
Now Heather’s business is still thriving and she loves passing her knowledge on to other Photography Business Owners just like you! We are thrilled to have her here today to expand our business toolbelts with tips on attracting ideal clients with model calls and social media.
One of Heather’s top marketing tools? Model calls!
She shares how putting out a call for volunteer models can lead to long and bountiful client relationships.
When putting out a call always, always, always:
BE SPECIFIC about the ideal client you are trying to attract
“Alongside great systems and routines, habits are key to becoming, and staying, organized” – Chrissy Halton.
A fabulous quote that encapsulates this episode of the Profitable Photographer Podcast–it’s all about getting your business organized using a CRM!
Our host, Master Photographer and Photography Business Coach Luci Dumas, sat down with guest Charlotte Isaac. Charlotte is a Business Operations Consultant who gave up her role as a Corporate Ops Manager so she could serve small business owners one-on-one. She loves working with clients who love their clients, especially photographers!
Through her signature program, Ease Seekers Society, and her DIY Dubsado training, Charlotte helps overwhelmed and overworked Entrepreneurs build customized solutions so they can serve their clients better, automate busywork, and feel confident in their business. Sounds like we could all use a little Charlotte in our busy lives!
We are so excited to blow your mind with all Charlotte’s got to offer! She’ll go over:
What the heck is a CRM ?
When to automate and when to hire
Designing and automating a welcome packet
Personalizing your automated check-ins & planning moments to surprise & delight
The many, many possibilities offered by a CRM
And how do we know it’s time to automate? Charlotte says, if we do something over and over again, it’s a perfect opportunity for automation!
You don’t have to do this whole photography business thing alone! Let Charlotte show you how to make life a little easier.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
