Well, it is that time of year when we think we are going to jump in and finish our plans for the year. January is over and we better get going, right? So we make a list. And, if you are like a lot of us, it is a big and overwhelming list.
And someone says “you need to make a yearly calendar and just do all the things.”
Or you are in a fog and exhausted from the year before and the holiday rush. And don’t know where to start.
If this is where you are…even if it is July…this solo episode of The Profitable Photographer can help. I offer you several ways to:
Jumpstart your creative marketing plans
Clear your brain clutter
Focus on just a few projects per quarter rather than planning an entire year
Remember, Rome wasn’t built in a day…but a healthy photography business is built one step at a time, one project, and one idea at a time.
The Profitable Photographer Podcast is pleased to welcome fellow profitable photographer Jeff Brown back to the show to talk all about using your website to attract ideal clients!
At 27, Jeff joined the Royal Navy and began a career as a Military Photographer, but after nearly 10 years of service he left the armed forces to set up his own photography company Eighteen months later, Jeff had built a successful six-figure wedding photography partnership and a commercial photography company.
After photographing 750 weddings himself, in 2015 he developed an online photography business mentoring program. We are so excited to soak in some of that wisdom today as he shares nuggets from his new book “Help!! My Photography Website Needs MORE Customers.”
Websites are one of, if not THE, most important part of your sales and visibility. They are our shop window to the world which is why Jeff says it is so important to convey confidence and trust on your site.
He says, “a website should have one major purpose and that purpose should be to either direct a visitor to book a call, book a session or leave their email address in exchange for something.”
To do this, Jeff prefers a “Scroll to Sell” Website which takes people on a journey to an end result and are preferred in recent Google SEO updates.
What is a “Scroll to a Sale Website”? I take people on a journey to an end result
Creates a big first impression
Focuses on empathy first by addressing their fears and problems.
Includes testimonials on the home page.
Uses descriptive words
Has a call to action
Jeff also tells us some big news about GOOGLE’s Helpful Content Update starting in 2023
And is offering a special 50% discount on an SEO package if we sign up for a website with his service through thephotographerssuite.com/
This episode of The Profitable Photographer Podcast is all about love stories! Our guest is here to tell us how we can enhance our hearts to increase sales.
Joining Luci on the show is Michael T Davis, a wedding photographer and storyteller who focuses on preserving his client’s love stories through albums and prints. Michael has been a professional wedding photographer since 2011 and shares his expertise as a coach to other photographers. He loves coaching on how to build albums that sell.
Michael says selling is all about focusing on the client’s story and designing the album in a way that evokes an emotional experience.
To sell more:
Focus on a great story rather than great images
Build albums with intention and strategy
Become a great listener..Listen to your clients before, during, and after their wedding day
We are so excited to have Michael here and we hope you enjoy this episode! Listen now.
(Pssst… grab a FREE coaching session from Michael all about album building. Contact him below)
Happy 2023! This episode is a replay about how to get started selling your work.
It is one of my most popular and I thought is was a good one to start 2023 as we set new dreams and goals.
I know it can be overwhelming and confusing so I thought I would
give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything, but it is a good foundation for success.
In this podcast, I share with you why the first step to creating a profitable photography business is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.
I cover the importance of “Pricing for Profit” and how to do it, making the telephone your best friend. And how the right conversations set up the entire system. I share a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).
And I also share about the value of
education of all types…including coaching and courses
practice practice practice your photography skills, sales, and more.
Let me know your intentions for 2023 and what sparked your imagination from this episode….and enjoy!
Photography Business Coach Luci Dumas’ Programs and Contact Info:
Did you know your right to photograph is protected under the constitutional right to freedom of speech? Well, it is! It’s a little more complex than that, though, which is why we are so glad to have our guest with us today to explain all things legal photography!
The Professional Photographers of America worked for 10 years to get Congress to pass a bill that allows photographers and artists to sue in Small Claims Court.
My guest, Luc Boulet is the man with the answers about all things legal when it comes to photography.
He is currently the Government Affairs Manager for Professional Photographers of America and represents their interests across the country in state legislatures, federal agencies, and on Capitol Hill.
Paying attention to the legal stuff can be overwhelming for many creative-types… that’s why we are so happy to have Luc on the show to help break it down!
On this episode he’ll cover:
The legal right to photograph in National Parks
Our rights as photographers
What to do if your photographs are used without your permission
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
