pillars | The Profitable Photographer

154: Michael Mowbray – How to Enhance Your Photography with Off-Camera Flash

by admin | May 24, 2022 | Podcast

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with Michael Mowbray, master photographer, author, teacher, IPC juror and entrepreneur. He is deeply involved in all aspects of the photography industry.

His DeForest, Wisconsin-based studio focuses on seniors, headshots, family, and commercial photography, while his MoLight brand of lighting equipment has quickly become a leading reseller of Godox flashes and MoLight’s own unique lighting products.

Michael is the author of the popular photography books Shoot to Thrill and The Speedlight Studio (Amherst Media).

Listen in as Michael discusses how he was able to thrive as a photographer and business owner amid the most uncertain of times, beginning with the establishment of his company on 9/11.

The photography biz ace also talks about the entrepreneurial spirit that has driven him from an early age, the importance of being capitalized, and how one can even tell whether or not owning a business is for them.

Finally, Michael speaks on the advantages of off-camera flash in improving the quality of natural light photography.

Key Topics:

Navigating turbulent economic times as a photography business owner (7:56)
Delegating tasks and knowing when to hire (13:33)
Michael’s thoughts on entrepreneurship (19:31)
Knowing whether or not entrepreneurship is for you (26:22)
Establishing your content pillars (29:41)
Why it’s important to be capitalized as an entrepreneur (35:09)
Justifying higher prices (40:17)
The advantages of off-camera flash (42:55)
How to ensure your photos don’t look “fake” when using off-camera flash (48:43)
How to use a light meter with off-camera flash (52:25)
How to get in touch with Michael (1:01:37)

Resources:

Get in touch with Michael Mowbray at:
mmowbray.mm@gmail.com
Studio: 608-846-5319
MoLight: 833-466-5444
http://www.beautifulportraits.com
http://www.gomolight.com
Monday Morning Cup of Mo Podcast
Photo Happy Hour Podcast
Facebook: MondayMorningCupofMo
Instagram: michaelmowbray
Instagram: mmcupofmo
Instagram: molight_store
LinkedIn: https://www.linkedin.com/company/sms-media-group-inc/
Shoot to Thrill Book
The Speedlight Studio Book

Photography Business Coach Luci Dumas’ Programs:

153: Maria Oliva- Hot Instagram Tips for Wedding and Portrait Photographers

by admin | May 17, 2022 | Podcast

“If you were going to a networking event in person, what would you do, how would you respond to people approaching you, what would you share with them? These are the exact same things that you would do on your Instagram profile.”

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with María Oliva, Founder and CEO of SMS Media, a social media coaching business for wedding vendors based in the DC area. She is on a mission to change the way wedding vendors approach Instagram by helping them create sustainable and fun strategies!

Listen in as the digital marketing master shares how Instagram can become your go-to tool for attracting dream clients and why it’s important to niche down in order to maximize your ability to reach and start building relationships with those clients.

Referring to Instagram as “a free networking platform online,” Maria encourages any photographer looking to build a brand to be proactive in starting and continuing conversations, and to personally extend invitations to those who interact positively with their posts to join their community.

She continues on to offer a treasure trove of practical tips and strategies to grow your Instagram following and, ultimately, your client base. These include using hashtags effectively, creating posts based on your content pillars, finding opportunities to collaborate with local vendors, and visual branding best practices.

Key Topics: