And here we are at Part Three…the final solo episode about the material
I share in my eBook called “10 Big Ideas for Marketing High Dollar
Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
Here is a reminder about the core teaching in this eBook. Well, so many people
stay on their computer to do most or even all of their marketing efforts. Social
media of course has many great ways to reach potential clients. But if that is the
only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In the first episode in the series, I shared some basic wisdom such as the importance of
knowing how to sell and how to produce photographs that people will purchase. We can be
awesome at marketing but fall short if those activities are lacking.
In the second chapter, I cover the next Big Ideas in detail including Gift Certificates as fundraisers, Publications, Networking, and Mastermind groups.
In Part 3 I finish up with the last topic:
8- Events
9- Auctions
10- The importance of effective branding
Be sure to watch or listen to all 3 episodes as I dive into each of these ideas for how to
Can you believe I’ve been part of this amazing community of talented and passionate photographers for over 41 incredible years?!
I started off with just a little bit of cash in my pocket and a whole lot of big dreams. I dabbled in everything under the sun to gain experience and figure out what truly made my heart sing.
After all those adventures behind the camera, I discovered my ultimate passions: weddings and children. Weddings quickly became my first niche. Not only was it a speedy way to get some cash flowing in, but it also opened doors to endless opportunities for growth and connections. Soon, I was renowned as one of San Diego’s top wedding photographers, making a full time living. 12 years, I dove into children’s photography. With rebranding from a wedding to a portrait photographer, I made my mark as the go-to children’s photographer.
Fast forward to today, and my journey has led me to my current passion: sharing my knowledge and insights through teaching and mentoring, culminating in this very podcast aimed at helping fellow photographers build profitable businesses. In this episode, we’re delving into the power of specialization, uncovering six compelling reasons why focusing on a specific niche can supercharge your photography career.
In this episode:
Listen in to unlock the power of specializing in a specific photography niche to boost your business and skyrocket your career!
Photography Business Coach Luci Dumas’ Programs and Contact Info:
Now to introduce someone very special to The Profitable Photographer! AND HE JUST SO HAPPENS TO BE COMING TO CALIFORNIA IN NOVEMBER!! Check out the details for registering for his workshops at the bottom of these show notes!
Once upon a time, our host Luci spent a week with our guest at a time when she was lacking vision and motivation. It changed her life to see his passion for helping his students become more inspired, more creative, and more in love with life.
When he lectures, there isn’t a dry eye in the house–THAT is how INSPIRATIONAL our guest, Arthur Levi Rainville, is to the photography community!
Arthur is an award-winning Master Photographer who has been creating stunning photographs wrapped in intrigue, atmosphere and romanticism for over 50 years.
With his life’s work displayed in museums on three continents, he has been touted as, “the Poet Lauréate of Photography, one of the most sensitive artists of our time.” A true artiste.
Aligning with our values of mentorship here at The Profitable Photographer, Arthur has taught portraiture professionally for 50 years, inspiring image-makers to look inward to “Art and Heart” as they face their blank canvas. And THAT is what he’s here to chat with us about today–how to look inward for inspiration!
Here’s just a taste of his tips on getting inspired:
Make meaningful and caring connections
Get still
Be in the moment
FIND YOUR “WHY”
Look out for his upcoming book KenZen – the Art of Reflective Creating
If there is anything we learned from Arthur (and we learned a lot!) it’s that success in your business comes from a foundation of personal fulfillment.
So grab your headphones and GET INSPIRED by this episode of The Profitable Photographer Podcast!
“If only there were more hours in a day…” Today’s guest, Nathan Holritz, is tellin’ ya how to get your valuable time back!
The Profitable Photographer is so happy to have Nathan, a veteran Photographer turned Photo-editing Professional!
Nathan has a true entrepreneurial mind: He’s constantly creating, looking for opportunities to expand, and collaborating with others. Based in Chattanooga, Tennessee, Nathan is the Founder and CEO at photographersedit.com, and the Host of the Bokeh Podcast and the Noobie Podcast.
But that’s not all! Nathan also teaches photographers about:
Brand Positioning
Workflow
Outsourcing
When it comes to optimizing your photography business, Nathan says outsourcing is the way to go! Here are his tips on outsourcing your editing:
Know what you want before you seek help
Communicate! Words aren’t enough. Show them your before and after.
Give up control. (It’s hard, I know!)
When we have more time, we have more opportunity:
to form deeper client relationships
to focus on the parts of our photography business we love most
or to not work at all!
So get your time back and listen now!
BUT WAIT THERE’S MORE!
ONE LUCKY LISTENER will get a FREE BRAND POSITION CONSULT on Nathan’s podcast!!!
Contact Nathan and let him know you heard this episode of The Profitable Photographer podcast! And don’t miss the Nov 2022 episode on his show where he interview me.
This week, Luci speaks with Sean Brown, a high school senior photographer who never thought he would be a photographer. After going to college with the intention of becoming a cardiologist, Sean decided to take a leap and pursue his dreams of working in photography, and he hasn’t looked back. To date, Sean has been named as one of the Top 100 High School Senior Photographers in the nation by Senior Style Guide Magazine and has been asked to speak at conferences around the country about his business endeavors.
In this episode, Sean shares how to overcome fears and pursue your dreams all while becoming successful in your new industry.
Topics Include:
-How to leave the safety of your stable job to pursue a more fulfilling career in photography
-Key tips on how to raise your prices as your experience in photography grows
-Why specializing in a particular market will help you to grow faster and become well known
-The importance of branding and how to introduce yourself to your brand
-How to break into the senior photography market
-What current high school seniors are looking for in a photography session
-The power of social media and how to use it to grow your business organically
-Why betting on yourself to win is the best thing you can do for yourself and your customers
Thanks to Sean, Luci’s listeners can receive a “How to Grow Your Business” starter kit where you can learn how start the photography business you’ve always dreamed of owning:
Just go to lucidumascoaching.com and click on the classes tab for more info and to sign up.
-Luci is starting a small mastermind group called “Your Highest Profit Year” to help YOU hit the ground running and take positive action now and in the future. Contact Luci at luci@lucidumas.com for more info or to schedule a quick call
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
