Today’s episode is Part One of Three solo episodes about the material I share in my eBook called “10 Big Ideals for Marketing High Dollar Portrait and Wedding Photography in the “Real World”.
You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.
So what is the main theme of this teaching, you ask? Well, so many people stay on their computer to do most or even all of their marketing efforts. Social media of course has many great ways to reach potential clients.
But if that is the only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.
In this first episode in the series, I share some basic wisdom such as the importance of knowing how sell and how to produce photographs that people will purchase. We can be awesome at marketing but fall short if those activities are lacking.
Then I cover the first three Big Ideas in detail
Creating and Using a Contact List
Wall Portrait Displays
Creating Alliances
Be sure to watch for Parts Two and Three as I continue to explore the info in my ebook on marketing. Remember…just scroll to the bottom of the HOME page to
get the book.
Connect with Photography Business Coach Luci Dumas:
Welcome to another insightful episode of The Profitable Photographer Podcast! In today’s episode, I am joined by master craftsman photographer, Bob Coates. Bob shares invaluable insights on leveraging our photographic creativity to enhance profitability in our businesses.
Bob has been a professional photographer since March 1995, crossingthrough various photography genres from commercial to wedding photography, and ultimately diving into the realm of creating photographic art. He is so lucky to live in the gorgeous Sedona, Arizona
Bob shares his brilliant marketing strategies to maintain visibility in a competitive market and discusses techniques for creating captivating imagery, especially from self-assignments. Additionally, he explores his passion for night sky photography, revealing unique techniques for capturing the Milky Way. Finally, he reminds us about the nature of inspiration and the necessity of immersing oneself in their work to foster creativity and innovation.
In this episode, Bob shares:
How you can effectively market your business
What makes self-assignments a powerful tool for honing skills and expanding creative horizons
How you can frame conversations to effectively showcase your expertise and creativity
Unique techniques for photographing the Milky Way, particularly in the stunning backdrop of Sedona
Join us for an engaging conversation filled with practical tips and inspiration to elevate your photography business to new heights. You are going to love this one!
PS…be sure to check out the dates for his night sky workshops in Sedona!
In this episode of The Profitable Photographer, I am sharing some thoughts and strategies around money. Not the inner game or blocks or prosperity issues but some of the nuts and bolts about being in business.
You can listen on all the podcast platforms as well as my other 229 episodes or kick back and watch on the “You Tubes”. www.lucidumascoaching.com is a great place to check out what I am up to and offer.
Some of my tips include
1. Cash and income you might need to get started
2. How to set up 3 accounts in your business to help you stay profitable and not get caught cash poor at tax time
3. My perspective on paying for or sharing household responsibilities out of the family budget
Thanks in advance for following me here and podcast platforms.
Hugs! Luci
Photography Business Coach Luci Dumas’ Programs and Contact Info:
It’s safe to say that today’s guest is just as passionate about sales as I am. And, he is no stranger to the photography industry. Jai Long is an award-winning wedding photographer, creative business coach, host of the “Make Your Break” Podcast, serial entrepreneur, and the leader of a heart-filled, worldwide community of photographers. He even has his own course, Six Figure Business Map, where he helps photographers set and achieve “unrealistic” goals and overcome self-limiting beliefs. That was not a typo…he did say unrealistic and be sure to listen for his explanation.
Even though sales can have a negative connotation, Jay is clear that selling is an art and a gift to clients.. He shares with us that his perspective came from how he was raised. He knew, even as a child, that the only way to grow out of his existing circumstances was by selling. And, the older he got, the bigger his sales became.
Listen in as Jay and I discuss:
-The fear of rejection and success in regards to selling
-The need for courage to step out of your comfort zone
-3 must-haves for good sales
-How selling is a service.
To help you grow more confident in your own sales, you can even download a free copy of Jai’s Scripts for Sales Objections on his website, jailong.co.
Interested in learning more from Jai? Here’s where you can connect with him:
Welcome to The Profitable Photographer with Luci Dumas. Today’s solo episode is about how to network like a Rock Star. How to build relationships that lead to support of both of your businesses.
The core principle is to build relationships, leading with generosity and offering support first. Getting to know the person and the business. Find ways to refer them, promote them, learn what makes them wonderful and connect.
Many people jump too fast…”too much too soon”. Asking for someone to support your business before they know what you do and how it can support them rarely succeeds.
In this teaching, I share tips to help you build relationships in a way that doesn’t seem pushy and creates loyal professional friends. I cover…
1- The importance of being a “stocker” on their social media
2- How to get a warm connection. Lead with positivity about their business
3- Have a reason to connect that serves them first
4- Get together and see if you have a good connection
5- Why referring them and helping their business is a priority
In other words…create a real relationship, support them, ask for support that is a win for you and them. Once you make a good connection, there are lots of ways for them to introduce you to their best clients and help you get lots and lots of warm, wonderful leads.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
