155: Bryan Welsh- Exactly What To Say

155: Bryan Welsh- Exactly What To Say

“If you can truly be curious, listen to them, ask questions and then you will get information from them so that you can deliver something. Curiosity leads to a place of empathy where then you can truly understand them and then you have the courage to act upon it.”

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with returning guest Bryan Welsh, a Master Photographer with 43 years of experience under his belt (between generations). He is a sought-after speaker whose mission is to create impact through creativity and storytelling.

Our conversation focuses on Bryan’s takeaways from the book Exactly What to Say by Phil M. Jones regarding how photographers can improve their communication skills in order to ask great questions, which in turn lead to great conversations. Furthermore, he reveals the crucial difference between selling and professional selling.

Listen in as Bryan speaks on the four cornerstones to professional selling: 1) The worst time to figure out what to say is when you need to say it. 2) Curiosity is the fuel. 3) People make decisions for their own reasons, not for yours. 4) The person asking the questions controls the conversation.

Key Topics:

  • Positive and negative changes in the industry over the past four decades (4:48)
  • The first cornerstone (10:32)
  • The second cornerstone (16:35)
  • The third cornerstone (26:53)
  • The fourth cornerstone (34:27)
  • Overcoming the fear of trying to “convince” people (45:10)
  • Bryan’s upcoming workshops (47:12)
  • The power of “Just imagine” (50:28)
  • Luci’s wrap-up (56:06)

Resources:

BIG NEWS: Bryan will be teaching a day long class in Luci’s studio in San Diego in September, 2022. Click here for the details: www.mitportraits.com/ewts

Get in touch with Bryan Welsh at:

Join Bryan’s upcoming workshops + contest:

Photography Business Coach Luci Dumas’ Programs:

154: Michael Mowbray – How to Enhance Your Photography with Off-Camera Flash

154: Michael Mowbray – How to Enhance Your Photography with Off-Camera Flash

Today, our hostess and Mastercraftsman Photographer Luci Dumas sits down with Michael Mowbray, master photographer, author, teacher, IPC juror and entrepreneur. He is deeply involved in all aspects of the photography industry.

His DeForest, Wisconsin-based studio focuses on seniors, headshots, family, and commercial photography, while his MoLight brand of lighting equipment has quickly become a leading reseller of Godox flashes and MoLight’s own unique lighting products.

Michael is the author of the popular photography books Shoot to Thrill and The Speedlight Studio (Amherst Media).

Michael Mowbray-How to Enhance Your Photography with Off-Camera Flash

Listen in as Michael discusses how he was able to thrive as a photographer and business owner amid the most uncertain of times, beginning with the establishment of his company on 9/11.

The photography biz ace also talks about the entrepreneurial spirit that has driven him from an early age, the importance of being capitalized, and how one can even tell whether or not owning a business is for them.

Finally, Michael speaks on the advantages of off-camera flash in improving the quality of natural light photography.

Key Topics:

  • Navigating turbulent economic times as a photography business owner (7:56)
  • Delegating tasks and knowing when to hire (13:33)
  • Michael’s thoughts on entrepreneurship (19:31)
  • Knowing whether or not entrepreneurship is for you (26:22)
  • Establishing your content pillars (29:41)
  • Why it’s important to be capitalized as an entrepreneur (35:09)
  • Justifying higher prices (40:17)
  • The advantages of off-camera flash (42:55)
  • How to ensure your photos don’t look “fake” when using off-camera flash (48:43)
  • How to use a light meter with off-camera flash (52:25)
  • How to get in touch with Michael (1:01:37)

Resources:

Photography Business Coach Luci Dumas’ Programs: