276: Pete Coco: Advice for Launching Your Photography Business

276: Pete Coco: Advice for Launching Your Photography Business

In this episode, I have an awesome chat with the super-talented Pete Coco, a successful headshot and portrait photographer. We dive into the nitty-gritty of starting your photography business, and yeah, it can be overwhelming. But Pete’s advice? Don’t worry—just start!

Pete specializes in headshots and portraits and is based in Garden City, New York, providing high-quality photography services to individuals from various industries, including business professionals, realtors, lawyers, doctors, actors, and models. 

He also is a mentor and has a YouTube channel with 30,000 subscribers, where he talks about photography, gear reviews, and all sorts of things.

Pete shares so much valuable wisdom, including:

• The importance of finding a mentor who truly understands your vision.

• Staying passionate about the type of photography you want to do every day and creating work you love and want to be paid for.

• Embracing failure as a learning tool, instead of fearing it.

Pete also introduced us to his “CoCo Trio”—the perfect blend of work, business, and mindset. Mastering all three is essential for success. Plus, he drops some book recommendations like The Motivation Manifesto by Brendon Burchard, Man’s Search for Meaning by Viktor Frankl, and the Tao Te Ching for extra inspiration.

His final gem? It’s never too late to start, and your photography doesn’t have to be the best in the world—it just needs to get started. You can catch Pete live at the Imaging Expo in Texas through Professional Photographers of America.

Bonus: Download any of Pete’s free videos, and he’ll share five of his all-time favorite portrait tips!

Connect with Photography Business Coach Luci Dumas: 

272: Ruth Annan: Intentional Diversity in Business & The Thrill of Event Photography

272: Ruth Annan: Intentional Diversity in Business & The Thrill of Event Photography

In today’s episode of The Profitable Photographer, I had the pleasure of chatting with Ruth Annan, and we had a rich and thought-provoking conversation about two very different topics: the importance of intentional diversity in our businesses and the pure joy of event photography. Ruth shares her insights on how embracing diversity can lead to richer experiences, deeper connections, and more interesting stories in both our personal and professional lives.

As a bonus, she shares how, as a business owner and a mother, she is able to rock both roles.

Here’s a glimpse of what we covered:

• Intentional Diversity: Ruth and I talk about how being intentional about diversity can transform our photography businesses, teaching methods, and overall approach to life. She encourages us to reach out and include people we might not interact with regularly, making our lives and work more vibrant and fulfilling.

• The Joy of Event Photography: We explore why corporate events can be both educational and profitable. Ruth’s successful business in corporate events, headshots, and video production showcases the potential of this niche, especially when combined with a diverse team and client base.

• Balancing Motherhood and Business: I investigate some of the challenges, solutions, and rewards while navigating life as both a businesswoman and a mother. She emphasizes that it’s okay to seek help and that integrating business responsibilities with family life can benefit everyone involved.

This episode is packed with actionable advice and inspiration for anyone looking to build a more inclusive and profitable photography business. I am honored to have had this frank conversation with a very inspiring and brilliant person.

Here is how you can get in touch with Ruth 

Connect with Photography Business Coach Luci Dumas: 

243: Luci Dumas – Tame your Fears and Unfold More Joy in your Business

243: Luci Dumas – Tame your Fears and Unfold More Joy in your Business

I must not fear. Fear is the mind-killer. Fear is the little death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”

― Frank Herbert, Dune

Okay, gang…this episode is on the topic of Fear and how we can not let it hold us back from our greatness. As a solo episode, I dive into the topic and take a look at why we need to “Feel The Fear and Do It Anyway” (which is the name of my favorite book by the way on the subject)

I share with you some of my journey, starting with a core thought that I used to have all the time is that I would end up losing everything and becoming a ‘bag lady”…and how I changed that thought and am able to take big risks with confidence.

I look at what we are afraid of and how most times it is one of these things:

  • Loss
  • Someone else’s reaction, like judgment or disappointment
  • Physical consequence/ pain
  • Embarrassment 
  • Self Criticism

And I share a tool where you can do a deep dive into your fears and get to the heart of it, and take the power away from it. I discuss the benefits of taking risks like hiring a coach, opening a studio, buying equipment, and how whatever we do will have benefits from it even if it doesn’t go the way we hope.

So…don’t let fear sabotage your success! Take the risks! You are going to be fine, always.

To connect about coaching or any other question feel free to

Email or message me on Facebook.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

235: Jane Goodrich – Building a Photography Business, Not Just a Job

235: Jane Goodrich – Building a Photography Business, Not Just a Job

Today’s guest on The Profitable Photographer podcast is the incredible Jane Goodrich, a seasoned expert in newborn and family photography, mentor, the biggest cheerleader you’ll find for pricing yourself for profit, and the founder of the CRM Picsello.

Even though she specializes in photographing newborns and families now, Jane got her start in the world of advertising, and only moved into photography when she realized that she should be doing something with her life that she loves. Now, she’s an industry leader, having shared her expertise at multiple PPA-sponsored events, Ana Brandt’s The Baby Summit, The Milky Way Business Retreat, and on platforms like PetaPixel. 

One of Jane’s biggest passions is helping photographers figure out profitable pricing for their business. So much so, that’s one of the key features of her CRM, Picsello. Who couldn’t use some insight on that? 

Listen in as Jane and I discuss: 

  • the importance of streamlining your photography business
  • the challenge and importance of pricing your photography
  • how to create a thriving business instead of  “Job”
  • the CRM she founded, Picsello. 

Be sure to get your free copy of Jane’s e-book all about mini-sessions: http://www.picsello.com/photography-mini-sessions-101

Interested in learning more from Jane? Connect with her here: 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

230: Luci Dumas – Money Talk for Photographers

230: Luci Dumas – Money Talk for Photographers

In this episode of The Profitable Photographer, I am sharing some thoughts and strategies around money. Not the inner game or blocks or prosperity issues but some of the nuts and bolts about being in business. 

You can listen on all the podcast platforms as well as my other 229 episodes or kick back and watch on the “You Tubes”. www.lucidumascoaching.com is a great place to check out what I am up to and offer.

Some of my tips include

1. Cash and income you might need to get started

2. How to set up 3 accounts in your business to help you stay profitable and not get caught cash poor at tax time

3. My perspective on paying for or sharing household responsibilities out of the family budget

Thanks in advance for following me here and podcast platforms.

Hugs! Luci

Photography Business Coach Luci Dumas’ Programs and Contact Info: