We are amping up our photography sales this week on The Profitable Photographer podcast.
Special guest Jeff Dachowki joins us to spill his secrets to big and meaningful sales.
Jeff is an award-winning Master Craftsman Photographer. He owns a highly profitable studio with his lovely wife Carolle in New Hampshire which has been on its feet since 2003.
He is also the President of the Professional Photographers of America (or PPA for short), a PPA International Approved Juror, Certification Judge, and a Vatican Approved Photographer. Not only that, he is also a super fun and great human.
What’s Jeff’s number one tip to making big sales? SELL IN PERSON!
It gives you a better opportunity to connect and collaborate with your clients.
And always remember that you are valuable and worth it–You are the only place your clients can get what you offer.
Jeff also says to make sure to:
Pick at least one impact piece to focus the conversation on
Let your client know the importance of each piece
Let the client add to their own shopping cart
Photographs are the most talked about piece of furniture in our homes. Your clients WANT to buy from you!
Woooah! Slow down there, Nelly. This episode of The Profitable Photographer Podcast is all about avoiding burnout!
We’ve got special guest Hunter Lowder here to share her expertise on avoiding and healing from burnout. Trust me, photography business owners are no strangers to this topic!
Hunter is co-owner of Tortoise & The Bear, a business strategy, operations, and mindset coaching company that supports visionaries in bringing their wild and crazy dreams to life. Coupling her past business experience as CEO of a multi-million dollar company with mindful coaching approaches, Hunter helps service-based business owners create and prioritize a strategic plan to grow their impact and move their business forward in a sustainable way.
After suffering severe burnout as a CEO, Hunter is passionate about building a business in alignment with her values.
“Burnout is not afraid of playing the long game. To prevent burnout, we need to play a long game, too.” ― Sally Clarke
You’ve probably been there, you’re a visionary and you have big plans for your business…BUT NOT ENOUGH HOURS IN THE DAY! You find yourself overworking to make your business grow. You’re exhausted, yet not sleeping. More emotional than usual, maybe overeating or leaning on alcohol. It feels like you are spinning and your business is out of control.
Hunter says it’s important to come back to ourselves and our bodies by:
Journal and meditate
Let your values guide you
Ask for help
And, hey, if burnout has got you down, it’s not the end of the world!
Here are some tips for recovery:
Get to know yourself through personality assessments to better understand what led to this moment.
Let go of the “shoulds”
Celebrate!
Like Hunter says, there are no rules and “shoulds” when it comes to developing your business. So let that pressure go and move forward with you in mind!
Take the first step to valuing your needs and listen now!
And grab Hunter’s FREE customer journey audit – a personalized video to get you on the right path to creating a customer journey for consistent leads and sales.
This week on The Profitable Photographer Podcast, we welcome guest Deevo to share his insight on the value of storytelling in your photography business marketing!
(Read till the end to grab his free gift!)
Starting off with a camera at 12 years old, Deevo has always had the spirit of an entrepreneur. Today, he leads a full life as a Thought-Leader, Photographer, Videographer, Blogger, serial entrepreneur, single father, and Strategy Consultant and Speaker. WOWZA!
He is an expert in creating digital architecture that helps small businesses and entrepreneurs market their services. And that is what he’s here to talk about today!
Digital Architecture? YES!
Deevo says the most effective way to communicate your brand is by intentionally structuring a story for your audience.
Storytelling is the epicenter of humanity. It is the common ground between strangers. If we can tap into storytelling, we can connect directly with our audience.
How can your photography business use storytelling on social media?
Be clear on your purpose and develop a strategy around it
Pick one channel
Plan it all in advance and schedule your posts!
Have aesthetic appeal
Be consistent
So, what’s your story? Listen to the episode now!
And look out for Deevo’s retreat coming at ya next summer!
“I must not fear. Fear is the mind-killer. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.” ― Frank Herbert, Dune
Okay, gang…this episode is on the topic of Fear and how we can not let it hold us back from our greatness. As a solo episode, I dive into the topic and take a look at why we need to “Feel The Fear and Do It Anyway” (which is the name of my favorite book by the way on the subject)
I share with you some of my journey, starting with a core thought that I used to have all the time is that I would end up losing everything and becoming a ‘bag lady”…and how I changed that thought and am able to take big risks with confidence.
I look at what we are afraid of and how most times it is one of these things:
Loss
Someone else’s reaction, like judgment or disappointment
Physical consequence/ pain
Embarrassment
Self Criticism
And I share a tool where you can do a deep dive into your fears and get to the heart of it, and take the power away from it. I discuss the benefits of taking risks like hiring a coach, opening a studio, buying equipment, and how whatever we do will have benefits from it even if it doesn’t go the way we hope.
So…don’t let fear sabotage your success! Take the risks! You are going to be fine, always.
To connect about coaching or any other question feel free to
Email or message me on Facebook.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
What are YOU doing to position yourself as a luxury photography service?
Today’s episode of The Profitable Photographer is all about upping your business game by enhancing the presentation of your photo products.
Our guest is Ben Tyndell, Owner and Operator of Tyndell Photographic, a full-service photo-packaging supply company and manufacturer of high-quality, custom-branded photo packaging products. Since 1978, this family-owned company has been making photography businesses look lavish!
Imagine sharing your client’s purchases in beautiful fabric bags, folders, boxes and more…Talk about a high-end experience! Ben is here to tell us how investing in packaging can enhance your business and client experience.
I have personally been using his family’s services for years, presenting my photos in a beautiful, customized bag instead of the shipping boxes, and boy, does it make a difference!
He’s talkin’:
Which packaging has the most value
How to appeal to clients visually
Why spending more money is worth it in the long run
Learn how to provide a luxury experience and listen to the episode now!
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
