Podcast

Make sure you listen and subscribe to the The Profitable Photographer Podcast on iTunes.

023 Thom Singer: Getting Great Leads

How to be a Profitable Photographer by attracting the right leads

Thom Singer is obsessed with getting people to take actions that lead to successHe loves to say “Potential Does NOT Equal Performance”. We have a great conversation about marketing and so much more.

In this episode, Luci and Thom discuss:

  • Network with the people that should be hiring you
  • Building your personal brand
  • Giving back

Key Takeaways:

  • Word of mouth is the most common tool people still use to find a reference, be proactive
  • Personality is a big part of keeping clients coming
  • Lead by example, refer other’s

“All opportunities in life come from people.” — Thom Singer

Connect with Thom Singer:

2018 TEDx Talk https://youtu.be/8sIL_4zOzG8

Twitter: thomsinger?lang=en

Facebook: ThomSingerSpeaker/

Website: thomsinger.com/

Email:  thom@thomsinger.com

Books: thomsinger.com/books/

Show: cool-things-entrepreneurs-do

Blog: http://thomsinger.blogspot.com/

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

022 Attila Adam: Commercial Photography Marketing Tips

Attila Adam is an award winning independent filmmaker and photographer based in Los Angeles. While working in the commercial film production space for over a decade, he turned his passion of photography into a full time business.

I enjoyed our deep dive into the world of commercial photography because I know about portrait and wedding photography from experience, and love to learn new things. I hope you get lots of great ideas as well

In this episode, Luci and Attila Adam discuss:

  • Photography on a movie set
  • The value of personal projects
  • 4 Tips on growing your business

Key Takeaways:

  • It is a beautiful experience working with artists in different fields
  • Keeping adding to your resume all the time
  • Expose yourself to more art

“You want to become visible.” —  Attila Adam

Connect with Attila Adam: 
Twitter: attilaadam_ 
Facebook: aadamphoto/ 
Website: aadamphoto.com/contact 
Email:  attilaadamphoto@gmail.com   
Phone:  818) 378-7775

Connect with Luci Dumas: 
Twitter:   @lucidumas 
Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers 
Website:    http://www.lucidumascoaching.com 
Email:   luci@lucidumas.com  
LinkedIn: linkedin.com/in/luci-dumas

021 Ten Ways to Ruin a Great Sale

Your are doing so many things right, right? So why aren’t you getting the results you want selling your photographs every time?

In this episode, Luci share her wisdom for 37 years in photography

  • The many ways to sabotage your business and your sales
  • How “Wooing” the client creates a positive outcome
  • Learning responses to objections

Key Takeaways:

  • The first impression is a lasting impression, reserve it for when you are with the client
  • Create an ideal environment for clients to view their photographs, set the stage
  • Don’t have “commission breath”. Stay focused on positively serving the client, not the money

“A great sale happens step by step, over time.” —  Luci Dumas

Connect with Luci Dumas:

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

020 Christina Peters: Food Photography - The Art and Business of a Delicious Business

Christina Peters is a highly sought after food photographer, educator, andcreated the first food photography membership site called The Food Photography Club. Her work is beyond amazing.In this episode, Luci and Christina discuss:

  • How to find your focus
  • The art and craft of food photography
  • Postcard marketing

Key Takeaways:

  • Working for other photographers teaches you both what to focus on and what not to do
  • Play around with different types of food and what techniques you like
  • Pay attention to what works, who responds to which postcard

“Prospecting takes the most time out of all of the marketing, but pays off.” —  Christina Peter

Connect with Christina Peters:Facebook: TheFoodPhotographyClub/

Website: https://foodphotographyblog.com/ https://www.foodphotographyclub.com/

Email: cp@foodphotographyclub.com

Special offer-$7 introductory membership for 2 weeks at http://www.foodphotographyclub.com/PPL

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email: luci@lucidumas.comLinkedIn: linkedin.com/in/luci-dumas

019 Bruce and Josh Hudson: Keeping Clients Coming Back for More

The Power of Relationship Marketing

Master Photographer Bruce Hudson is an author of The Relationographer about the power of building a fantastic ongoing relationships to maintain a fully booked schedule. He and his son Josh have run highly successful studio in the Seattle area, in business for over 30 years

In this episode, Luci, Bruce and Josh discuss:

  • Events to preserve a client long term
  • Creating a newsletter and getting it to customers
  • Lead Magnets


Key Takeaways:

  • It is more cost effective to maintain a relationship with a client than to go seeking new ones all the time
  • People will pay for convenience
  • Build your database to be able to pull from at a later date


“The more steps you can make people go through, the better the lead in end.” — Josh Hudson 

Connect with Bruce and Josh Hudson: 
Website: hudsonsuccess.com 
Email: josh@hudsonportraits.com   
Book: The Relationographer: The Art of Relationship Marketing 
Phone: 206-687-7283  


Connect with Luci Dumas: 
Twitter:   @lucidumas 
Facebook:   facebook.com/LuciDumasInsightTrainingForPhotographers 
Website:    http://www.lucidumascoaching.com 
Email:   luci@lucidumas.com 
LinkedIn: linkedin.com/in/luci-dumas

018 Nichole Begley: Photographing Pets for Fun and Profit

How to have a highly profitable business photographing “fur children”.

Nicole is a successful pet photographer and teacher on how to be highly profitable doing what you love. In this episode, she shares her passion and skill photographing and selling gorgeous portraits of pets and their people.

In this episode, Luci and Nicole Begley discuss:

·        Opportunities for Photographers and Specializing
·        Pricing with the end in mind
·        7 Tips for photographing animals and marketing tips

Key Takeaways:

·        Do what you love, and you will have all the patience you need
·        Learn the natural history of the animal and their owner
·        Camera settings to capture that priceless photo, take your time

“Everything you want might just be on the other side of that hard decision.” —  Nicole Begley

Connect with Nicole Begley:

Twitter: @NicoleBegley

Facebook: nicolebegleypets/

Website: nicolebegleyphotography.com/

Coaching: hairofthedogblog.com/

Email: nicole@nicolebegley.com

Book: Pet and Equine Photography for Everyone: Secrets from a Pro

YouTube: Hair of the Dog

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

017 Luci Dumas: IPS-Selling Portraits in Person

Why in person sales of printed photographs is best for our clients and our businesses

In the digital age, some people feel that providing full service for photography clients and specializing in portraits that become wall decor and family heirlooms has gone the way of the dinosaur. This episode goes deep into why people still are delighted to purchase beautifully printed photographs from professionals.

In this episode, Luci discusses:

  • Taking a deeper look into her life of aspirations and her purpose
  • Reasons being a full service studio is best for clients and photography businesses

Key Takeaways:

  • Wall portraits capture an unmatchable memory that evoke emotions every day. A digital image is just the beginning.
  • Selling portraits in person allows rapport building
  • Wall portraits have the strong emotional impact

“You get to hear the positive comments that come from your clients and the beauty of that you start to understand and feel more and more confident about your work” —  Luci Dumas

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

016 Jeffrey Shaw: Effort and Surrender

In this episode, Luci and Jeffrey discuss:

  • Jeffrey’s favorite affirmation
  • First book idea was going to be about how to change the business mentality
  • Using this method of “What’s going right journal” to acknowledge cognitive bias and write down what is going right in life

Key Takeaways:

  • What we think we need is acknowledged need and what we truly need is deeper need.
  • By writing down what is going right in life, you will be able to see more positive things in life
  • Finding the balance between effort and surrender and letting go and trusting the process

“How do we live our lives with effort and surrender” — Jeffrey Shaw

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

015 Jeffrey Shaw Part 1: Attracting your ideal clients using their LINGO

Jeffrey is host of Creative Warriors podcast, a TEDx speaker, brand consultant, keynote speaker and author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible. Also Jeffrey has been one of the most sought-after, luxury portrait photographers in the U.S. for over 30 years.

This episode has been split into two because there was so much richness and the recording lasted over an hour. In this part, we talk about how he built his photography business from struggling to wealthy. His message about letting our creative side have room to run, ie “chasing squirrels” so that our true selves can be expressed is also covered. Stay tuned for part two next Tues.

In this episode, Luci and Jeffrey discuss:

  • How he reformed his entire portrait photography to fit the right demographic
  • Understanding his client’s lingo and world view to better cater them
  • In business, it is not about proving your value but finding people who value what you do
  • How “Chasing Squirrels” helps us discover more creative solutions

Key Takeaways:

Find the people that value your work and match your values. For Jeffrey it was people who were family centric

Judgments and assumptions never serve

” No matter where you are today, you can create any business you want and serve the people that you are meant to serve that value what you do if you take the time to learn their Lingo” — Jeffrey Shaw

Connect with Jeffrey Shaw:

http://www.jeffreyshaw.com

Connect with Luci Dumas:

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

014 Abbey Chamberlain: Gold in your contact list!

Don’t ignore people that already know and love you!

This week’s guest is one of my dearest friends,Abbey Chamberlain. She has been a highly profitable full time photographer for 40 years, is a teacher on creativity and business success. Semi retirement gives her the luxury of growing as a fine art photographer where work for sale in several galleries

Our conversation goes deep into how Abbey “loved”, ie…stays in touch with, her best clients in ways that kept them coming back year after year, refer her consistently, and investing thousands in wall art every time.

In this episode, Luci and Abbey discuss:

  • Importance of keeping a robust contact list and continuing the relationship with clients
  • What clients received when they purchased $12K with Abbey’s wedding photography
  • How Abbey kept in close contact with her clients

Key Takeaways:

  • So many professional photographers undervalue their talents in photography
  • It is crucial that business owners collect all the information possible from clients so there is always an event to offer their services to
  • Having a more friendly relationship to clients versus a purely business relationship

“Photography seemed just a natural extension of who I am and it was something I did and love and I still love.” — Abbey Chamberlain

Connect with Abbey Chamberlain:

www.abbeychamberlain.com

Email: info@abbeychamberlain.com

Connect with Luci Dumas:

Twitter: @lucidumas

Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers

Website: http://www.lucidumascoaching.com

Email:   luci@lucidumas.com

LinkedIn: linkedin.com/in/luci-dumas

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