by admin | Nov 21, 2023 | Podcast
This is a replay of one of the most popular episodes of The Profitable Photographer with Luci Dumas. I received many comments about how helpful my conversation with Jason Marino was it was after it aired. Soooo…thought it deserved a repost….Luci
“If anyone is like me and has dealt with ADHD for a long time and just can’t seem to figure it out. I really encourage people to get the help you need and watch your life change.”
On this episode of The Profitable Photographer Podcast, I have guest Jason Marino sharing his ideas about creating an incredible client experience, and how he transitioned from weddings to portraits.. He also opens up about his challenge in life and in his photography business productivity: ADHD!
Jason is known throughout the photo industry as a lighting, business and client experience expert. He and his wife JoAnne co-run a multi-brand photography company, Imagine Photography, in Arizona, just outside Sin City, Las Vegas.
With a client roster spanning the globe and a bustling studio that has grossed well over a million dollars in recent years ( love to hear it!), Jason also keeps busy with regular appearances at notable conferences and educational summits.
In the midst of this, Jason has struggled with ADHD his whole life, but only recently opened up about it, finally seeking out the help that he needed. His life (AND PHOTOGRAPHY BUSINESS) is a million times better for it!
Finally feeling focused, Jason and I chatted about:
• How treatment for ADHD changed his life and business
• Best software for running your photography business
• Creating a prominent brand in a small town
• The “art of saying no”
• And more!
Hearing how someone is wildly successful in this industry, while navigating the challenges
such as ADHD or any life issue is inspiring to say the least.
Connect with Jason at
- jason@imaginephotoaz.com
- @thejasonmarino on Instagram
And connect with his business at
- Imaginephotoaz.com
- @imaginephotoaz on Instagram
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 15, 2023 | Sales Course
Welcome to The Profitable Photographer Sales Academy and congratulations for taking a leap that will help you increase your sales by 2, 4, or even 10 times what you are already doing. I have developed my sales system over 37 years as a full-time portrait and wedding photographer. I have been successfully teaching my one-on-one and group coaching clients how to have $2000, 5000, 12,000 sales and more.
And now you have access to the secrets that position you as the Trusted Advisor, which puts you in the driver’s seat during your sales sessions, without coming across as pushy or needing to talk them into ordering well.
A couple of suggestions before you begin…
- Be sure to join the private group. This way you can ask questions and make comments that will support your growth and help everyone learn
and grow along with you.
- Also, I want to encourage you to listen with your full attention each time. Take notes, especially to the first part of each module as there are
specific lessons in this section that build on the ones after.
- There is a YouTube video that is an in-depth class on how I do the actual sale, with my 2 success secrets that can turn a good sale into an
amazing order. You can find it on YouTube under The Profitable Photographer with Luci Dumas August 25, 2019.
- Included in your program are outlines to download, where you can take notes as you listen and refer back to over and over. Be sure to
download these.
Here are some additional details about the lessons.
This course is a step-by-step program to help you know what to do and what to say that will ultimately result in large portrait and wedding orders in a way that your clients will love. It was recorded over 6 months as a live group class focused on selling photographs using an In-Person Sales Model.
There are 6 Modules to the course and 2 recordings in each module. The first recording in each Module has more teaching with some question-and-answer time. The second recording in each module is a quick review and more time for practice, questions, and some one one-on-one coaching.
- Module One is is an overview of the steps, a pricing for profit model, and q and a from the live class.
- Module Two Is all about the telephone…why it is important and how to have a great conversation that plants the seeds for the big orders.
- Three is all about the consultation and how to continue to “water and fertilize” our clients desires for wall art and albums.
- Four covers the portrait session…both how to photograph for larger orders and multiple wall portrait sales, and what to say that excited them
- about the results.
- Five is on the In Person Sale itself. I have a few tricks that make it easy to sell large portraits that clients love.
- Six is all about handling objections.
In the first recording, I share the principle of becoming the Trusted Advisor, introduce you to the steps in the sales room in this recording, and the overall system I have used for 37 years resulting in large portrait orders that almost always include 3 to 7 portraits and an album.
I am super excited that you are beginning this journey with me to become a master at selling your photography and building a business that will make your clients super happy and your dreams come true. I believe in you and I know you can do this. Feel free to reach out to me with questions or for more support.
Now on Module One.
by admin | Nov 15, 2023 | Podcast
This week I am so happy to welcome back second-time guest, Tanya Goodall Smith. It’s been a few years since Tanya was on the podcast, and I very much enjoyed sitting down to talk with her about all things Branding, and how defining your brand can lead to better decision-making and attracting the right clients.
Believe it or not, Tanya left her 15-year corporate design career when she recognized there was a lack of high-quality branding options for creatives. She founded WorkStory Creative to fill the gap and help us build authority, raise perceived value, and attract high-end clients through authentic and beautiful brand storytelling. Now, she does a little bit of everything when it comes to helping their clients define their brand: design, branding photography, and even a little bit of copy.
Listen in as Tanya and I discuss:
- the power of brand strategy
- how your ideal client impacts your brand
- visual elements of branding
- the importance of copy and style guides
- when it’s time to rebrand
But, that’s not all. Tanya is even here to help you define your brand! Be sure to visit workstorycreative.com/brandquiz to find your brand style.
She also has a Brand Your Biz Kit that is $50 off for podcast listeners with code LUCI50.
Interested in learning more from Tanya? Here’s where you can connect with her:
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 10, 2023 | Podcast
In this episode of The Profitable Photographer, I am sharing some thoughts and strategies around money. Not the inner game or blocks or prosperity issues but some of the nuts and bolts about being in business.
You can listen on all the podcast platforms as well as my other 229 episodes or kick back and watch on the “You Tubes”. www.lucidumascoaching.com is a great place to check out what I am up to and offer.
Some of my tips include
1. Cash and income you might need to get started
2. How to set up 3 accounts in your business to help you stay profitable and not get caught cash poor at tax time
3. My perspective on paying for or sharing household responsibilities out of the family budget
Thanks in advance for following me here and podcast platforms.
Hugs! Luci
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 10, 2023 | Podcast
It’s safe to say that today’s guest is just as passionate about sales as I am. And, he is no stranger to the photography industry. Jai Long is an award-winning wedding photographer, creative business coach, host of the “Make Your Break” Podcast, serial entrepreneur, and the leader of a heart-filled, worldwide community of photographers. He even has his own course, Six Figure Business Map, where he helps photographers set and achieve “unrealistic” goals and overcome self-limiting beliefs. That was not a typo…he did say unrealistic and be sure to listen for his explanation.
Even though sales can have a negative connotation, Jay is clear that selling is an art and a gift to clients.. He shares with us that his perspective came from how he was raised. He knew, even as a child, that the only way to grow out of his existing circumstances was by selling. And, the older he got, the bigger his sales became.
Listen in as Jay and I discuss:
-The fear of rejection and success in regards to selling
-The need for courage to step out of your comfort zone
-3 must-haves for good sales
-How selling is a service.
To help you grow more confident in your own sales, you can even download a free copy of Jai’s Scripts for Sales Objections on his website, jailong.co.
Interested in learning more from Jai? Here’s where you can connect with him:
Podcast: Make Your Break
Website: jailong.co
Instagram: https://www.instagram.com/jailong.co
Photography Business Coach Luci Dumas’ Programs and Contact Info:
