In this episode, Luci discusses:
- How to sell a luxury product
- Branding, marketing, and positioning a product
- Why she happily purchased a seven dollar donut
Key Takeaways:
- There will always be buyers who want to pay for the entire experience and service so make it an occasion when they purchase the product
- Create an entirely new experience with packaging, service, style, and innovative customizations that attract customers
- The seven dollar donut was successful because the company was able to create a niche
- Branding in a niche and how it works.
“Discover who your ideal client is and market to them.” — Luci Dumas
Connect with Luci Dumas:
Facebook: facebook.com/LuciDumasInsightTrainingForPhotographers
Website and free eBook at: www.lucidumascoaching.com
Email: luci@lucidumas.com
Show: The Profitable Photographer
LinkedIn: linkedin.com/in/luci-dumas