072: Lori Nordstrom- Mindset: The Key To Photography Business Success

Oct 6, 2020

In this episode of The Profitable Photographer Podcast, Luci Dumas is joined by Lori Nordstrom. They have a deep discussion on the importance of an abundance mindset to have a successful photography business. Her portrait parties are also fully explain as a way to make quick income and create future portrait sessions.

Lori Nordstrom began her photography career photographing her children in the backyard over 25 years ago. She is known for her sweet, simple “real life” style, focused on families and children.

Soon after getting involved in print competition in 2000, Lori was asked to speak at her own Iowa State Convention and has since gone on to present programs and workshops in all 50 states– and around the world. Seen on CreativeLive and PhotoVision as well as national and international stages, Lori is now a sought after business coach helping creative entrepreneurs reach their goals.

Lori is also the author of “Maximizing Profits: A Practical Guide for Photographers.” This is an episode you won’t want to miss!

In this episode of the Profitable Photographer, Luci and Lori discuss:

•Creative ways to connect with your client
•The importance of getting out in the world, rather than marketing and networking exclusively online
•Lori’s entrance to photography and how her style has developed over time
•Why business owners/creatives need to balance their time

Key takeaways:
•Ask questions that connect your client to the experience. Examples: “What does this mean to you?” “When was the last time you had a family portrait done?”
•Be creative with your marketing
•We can wake up each day and choose an abundant thought
•Know that wherever you are, you are not alone — get out in the world!

Connect with Lori Nordstrom:
Phone: 515-462-0409 Text “workflow”
Websites: www.nordstromphoto.com
Facebook: https://www.facebook.com/groups/SimplyBlessed.life/ Instagram: www.instagram.com/lorinordstrom

Connect with Luci Dumas:
Twitter: @lucidumas
Facebook: https://www.facebook.com/LuciDumasCoaching/ Email: luci@lucidumas.com
LinkedIn: linkedin.com/in/luci-dumas
Instagram: @theprofitablephotographer_pod
Website: LuciDumas.com
Coaching: LuciDumasCoaching.com

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Welcome to The Profitable Photographer Podcast with Luci Dumas!

Why I think you’ll want to tune in every week!

In the photography business as a wedding and children’s portrait specialist, for four decades, I’ve accumulated a wealth of knowledge, connections, and inspiration that I’m eager to share with you. Friends encouraged me to have a show, saying that I have a unique voice as a woman in this industry for so many years.  So I said yes to photographers like you who want to achieve success, profitability, and inspiration.

1- Amazing guests. I have incredible network of wonderful photographers and teachers that I have the privilege of knowing personally, or discovering through my continuing involvement in our industry. And as a teacher at heart, I am always excited to share my own thoughts and new information I discover.

2-Selling is my Superpower. I am a huge advocate for “In Person Sales” for portrait and wedding photographers, so you will here frequent discussions about how to sell multiple wall portraits and albums to every clients.

3- Actionable steps. Through engaging and fun conversation, we dive deep into their (and my) knowledge and insights to bring you actionable steps you can implement in your own photography business. It’s like having a chat with a trusted friend who genuinely cares about your growth and success.

4- Fun Conversations. My style is to have a fun and warm interview with my guests and pull out gems you will enjoy and learn from.

5- Personal Growth. I am a big believer in positive thinking, power of attraction, and a success mindset that helps us in every aspect of out lives. I love to share my perspective and tools to enhance your inner journey to success.

My mission is to uplift and support photographers like you.

So, join me on The Profitable Photographer, and let’s embark on a journey of success, profitability, and inspiration together. It’s time to turn your photography passion into a thriving and fulfilling business.



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