047 Tanya Smith: Corporate Branding as a Super Profitable Specialty

Luci’s guest, Tanya Smith is the owner of Work Story Photography in Spokane, Washington. She’s a corporate branding expert who works with organizations and individuals who want to elevate their brand image with storytelling photos that sell.

Key Points:

·         High end branding services are more an more in demand and highly profitable.

·         Photographic branding is when you use photos to communicate your story. You brings out why you are unique and what you have to offer others.

·         There are a lot of resources and classes you can take in order to make photographic branding your niche.

·         Planning and knowing how to execute the photos for your clients are key to getting useful great photos for your branding business.

·         You should know your ideal clients that you want to photograph.

·         Having an upsell offer will help bring more into your packages that you agree on with your clients.

·         Approach your clients with the idea of what YOU can do for them.

·         Clients value time so staying consistent and quick is a good way to keep them happy.

·         You need to build a relationship with your clients.

·         For branding photography you need to charge more than you would for portrait photography.

You can reach Tanya on her email for questions or mentoring at tanya@workstorymedia.com.

You can also join her Facebook group, Rock Your Branding Photography Biz https://www.facebook.com/groups/brandingphotographybiz/

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