276: Pete Coco: Advice for Launching Your Photography Business

276: Pete Coco: Advice for Launching Your Photography Business

In this episode, I have an awesome chat with the super-talented Pete Coco, a successful headshot and portrait photographer. We dive into the nitty-gritty of starting your photography business, and yeah, it can be overwhelming. But Pete’s advice? Don’t worry—just start!

Pete specializes in headshots and portraits and is based in Garden City, New York, providing high-quality photography services to individuals from various industries, including business professionals, realtors, lawyers, doctors, actors, and models. 

He also is a mentor and has a YouTube channel with 30,000 subscribers, where he talks about photography, gear reviews, and all sorts of things.

Pete shares so much valuable wisdom, including:

• The importance of finding a mentor who truly understands your vision.

• Staying passionate about the type of photography you want to do every day and creating work you love and want to be paid for.

• Embracing failure as a learning tool, instead of fearing it.

Pete also introduced us to his “CoCo Trio”—the perfect blend of work, business, and mindset. Mastering all three is essential for success. Plus, he drops some book recommendations like The Motivation Manifesto by Brendon Burchard, Man’s Search for Meaning by Viktor Frankl, and the Tao Te Ching for extra inspiration.

His final gem? It’s never too late to start, and your photography doesn’t have to be the best in the world—it just needs to get started. You can catch Pete live at the Imaging Expo in Texas through Professional Photographers of America.

Bonus: Download any of Pete’s free videos, and he’ll share five of his all-time favorite portrait tips!

Connect with Photography Business Coach Luci Dumas: 

187: Luci Dumas – Starting Your Successful Photography Business (replay)

187: Luci Dumas – Starting Your Successful Photography Business (replay)

Happy 2023! This episode is a replay about how to get started selling your work.

It is one of my most popular and I thought is was a good one to start 2023 as we set new dreams and goals. 

I know it can be overwhelming and confusing so I thought I would

187 - Luci Dumas - Starting Your Successful Photography Business (replay) Luci Dumas Profitable Photographer Podcast

give as much info about what to do and think about as I could squeeze out of my brain. This is in no way everything, but it is a good foundation for success.

In this podcast, I share with you why the first step to creating a profitable photography business is to have a clear vision, a dream that is specific as well as a bit of fantasy, a simple business plan, and a defined goal.

I cover the importance of “Pricing for Profit” and how to do it, making the telephone your best friend. And how the right conversations set up the entire system. I share a few thoughts on why selling in person is best for your clients and you if you want a profitable business selling lifetime treasures (in my opinion of course).

And I also share about the value of

  • education of all types…including coaching and courses
  • practice practice practice your photography skills, sales, and more.

Let me know your intentions for 2023 and what sparked your imagination from this episode….and enjoy!

Photography Business Coach Luci Dumas’ Programs and Contact Info: