In this solo episode, I share my experience shopping for a new purse, and illustrate many of the points I love to share about how to communicate value and create that luxury experience for potential clients. How we can take someone from a warm lead to someone wanting what we offer and are willing to invest well to receive it?
I needed a new purse. I don’t care about brand names but I like function and quality. After a less-than-stellar experience at Macy’s and a pleasant but almost hands-off visit to Nordstrom, I walked into a Coach store that just has handbags and such, where the display and personal service were on another level. The salesperson listened to my wants and needs, and guided me through a few options, their quality and features, and I found myself falling in love with an item I didn’t even consider in my search.
It was a masterclass in the art of customer care and becoming a trusted advisor—a lesson every photographer can apply when selling their own work.
Some of the takeaways to listen for are…
Create a Premium Experience: Your environment and presentation is important.
Become a Trusted Advisor: Guide clients to the products they’ll love, even if they don’t know it yet.
Focus on Value Over Price: Clients should feel the investment is worth it before they ever hear the price.
Build Emotional Connections
Tailor the Experience: Customize your approach to each client for a truly personalized experience.
Tune in to learn how to elevate your in-person sales and create a luxury experience for your clients, just like Coach did for Luci.
Connect with Photography Business Coach Luci Dumas:
“You want people coming to you because they like the way you see… You have to find a way of seeing and working that is uniquely you. And that’s what you market.”
This week Master Photographer Luci Dumas is joined by street photography extraordinaire and lighting expert Ibarionex Perello!
Ibarionex is a Photographer, Writer, Educator and Host of The Candid Frame Photography Podcast. A creative powerhouse!
With over 25 years of experience in the photographic industry, he has gifted this world with six, count em, SIX BOOKS including Chasing the Light: Improving Your Photography Using Available Light.
Having served as an adjunct professor at the Art Center College of Design we are incredibly lucky to have Ibarionex here to educate us on the DOs and DON’Ts of lighting and other photography business tips.
After listening to this episode you will be exploding with knowledge on:
Being a light treasure-hunter in natural settings
Noticing shadows, quality, direction, and contrast
And leaning into your flexibility and curiosity to make original discoveries
“What is the truth?…Just by changing the perspective, angle, choice, and compression…the way you crop, you will tell a different truth.”
MAJOR INTERVIEW ALERT!
Today we have THE ICONIC, world-renowned, one of the best in the biz, Jerry Ghionis!
Widely regarded as one of the top five wedding photographers in the world, Jerry Ghionis’ theatrical and iconic images have redefined modern wedding photography. He is a proud Nikon ambassador and was the first Australian named in Top Ten Wedding Photographers in the World by American Photo magazine. In 2011, Jerry was also named by PDN magazine as one of the top photography workshop instructors in the world. IS THAT IT?! Wow wow WOW.
Listen as Jerry blows my mind with topics like:
How our photography changes “the truth”
Having fun with lighting
The importance of reinventing yourself
Creating a routine in your photography business
Process > Results always always always
There is so much to be learned in this gold-mine of an episode and I’m so grateful to Jerry for letting me pick his brain for an hour. What a treat.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
