by admin | Nov 15, 2023 | Podcast
This week I am so happy to welcome back second-time guest, Tanya Goodall Smith. It’s been a few years since Tanya was on the podcast, and I very much enjoyed sitting down to talk with her about all things Branding, and how defining your brand can lead to better decision-making and attracting the right clients.
Believe it or not, Tanya left her 15-year corporate design career when she recognized there was a lack of high-quality branding options for creatives. She founded WorkStory Creative to fill the gap and help us build authority, raise perceived value, and attract high-end clients through authentic and beautiful brand storytelling. Now, she does a little bit of everything when it comes to helping their clients define their brand: design, branding photography, and even a little bit of copy.
Listen in as Tanya and I discuss:
- the power of brand strategy
- how your ideal client impacts your brand
- visual elements of branding
- the importance of copy and style guides
- when it’s time to rebrand
But, that’s not all. Tanya is even here to help you define your brand! Be sure to visit workstorycreative.com/brandquiz to find your brand style.
She also has a Brand Your Biz Kit that is $50 off for podcast listeners with code LUCI50.
Interested in learning more from Tanya? Here’s where you can connect with her:
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 10, 2023 | Podcast
In this episode of The Profitable Photographer, I am sharing some thoughts and strategies around money. Not the inner game or blocks or prosperity issues but some of the nuts and bolts about being in business.
You can listen on all the podcast platforms as well as my other 229 episodes or kick back and watch on the “You Tubes”. www.lucidumascoaching.com is a great place to check out what I am up to and offer.
Some of my tips include
1. Cash and income you might need to get started
2. How to set up 3 accounts in your business to help you stay profitable and not get caught cash poor at tax time
3. My perspective on paying for or sharing household responsibilities out of the family budget
Thanks in advance for following me here and podcast platforms.
Hugs! Luci
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 10, 2023 | Podcast
It’s safe to say that today’s guest is just as passionate about sales as I am. And, he is no stranger to the photography industry. Jai Long is an award-winning wedding photographer, creative business coach, host of the “Make Your Break” Podcast, serial entrepreneur, and the leader of a heart-filled, worldwide community of photographers. He even has his own course, Six Figure Business Map, where he helps photographers set and achieve “unrealistic” goals and overcome self-limiting beliefs. That was not a typo…he did say unrealistic and be sure to listen for his explanation.
Even though sales can have a negative connotation, Jay is clear that selling is an art and a gift to clients.. He shares with us that his perspective came from how he was raised. He knew, even as a child, that the only way to grow out of his existing circumstances was by selling. And, the older he got, the bigger his sales became.
Listen in as Jay and I discuss:
-The fear of rejection and success in regards to selling
-The need for courage to step out of your comfort zone
-3 must-haves for good sales
-How selling is a service.
To help you grow more confident in your own sales, you can even download a free copy of Jai’s Scripts for Sales Objections on his website, jailong.co.
Interested in learning more from Jai? Here’s where you can connect with him:
Podcast: Make Your Break
Website: jailong.co
Instagram: https://www.instagram.com/jailong.co
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 10, 2023 | Podcast
Welcome to The Profitable Photographer with Luci Dumas. Today’s solo episode is about how to network like a Rock Star. How to build relationships that lead to support of both of your businesses.
The core principle is to build relationships, leading with generosity and offering support first. Getting to know the person and the business. Find ways to refer them, promote them, learn what makes them wonderful and connect.
Many people jump too fast…”too much too soon”. Asking for someone to support your business before they know what you do and how it can support them rarely succeeds.
In this teaching, I share tips to help you build relationships in a way that doesn’t seem pushy and creates loyal professional friends. I cover…
1- The importance of being a “stocker” on their social media
2- How to get a warm connection. Lead with positivity about their business
3- Have a reason to connect that serves them first
4- Get together and see if you have a good connection
5- Why referring them and helping their business is a priority
In other words…create a real relationship, support them, ask for support that is a win for you and them. Once you make a good connection, there are lots of ways for them to introduce you to their best clients and help you get lots and lots of warm, wonderful leads.
Get in touch at lucidumascoaching.com
Photography Business Coach Luci Dumas’ Programs and Contact Info:
by admin | Nov 10, 2023 | Podcast
Welcome back to another delicious episode of The Profitable Photographer Podcast. Today’s guest has been on the show before. He is a true visual storyteller, the owner of Colby’s Photos and Video, located near Knoxville in the Smoky Mountains, and has become a very dear friend. Please welcome back, Colby McLemore!
With a full-time commitment to photography and videography for companies and individuals, Colby has earned a reputation for his caring, fun, and easy-going demeanor, all while maintaining the utmost professionalism. He is known for his meticulous attention to detail, creativity that’s as clean and fresh as the mountain air, and a unique ability to follow up, follow through, and give each project his all.
Believe it or not, in all of the 200 episodes of The Profitable Photographer Podcast, I’ve only chatted with one other food photographer. That changes this week as Colby shares anything and everything related to food photography with us. Colby and I always have a great conversation, but I especially enjoyed today’s chat and learning from one of the best about this unique niche of photography.
Listen in as we discuss:
-how understanding your client’s needs is the cornerstone of success
-the importance of meeting deadlines in commercial photography
-the versatility and nuances of food photography
-the art of using light to create texture in food photography
-the things to consider before delivering RAW or JPEG images
Interested in learning more from Colby? Here’s where you can connect with him:
His website: www.colbysphotosvideos.com.
By email: colby@colbysphotosvideos.com
On Facebook: https://www.facebook.com/colbysphotovideo
On Instagram: https://www.instagram.com/colbysphotosvideos/
Photography Business Coach Luci Dumas’ Programs and Contact Info:
