by admin | Aug 27, 2024 | Podcast
In today’s episode of The Profitable Photographer, I had the pleasure of chatting with Ruth Annan, and we had a rich and thought-provoking conversation about two very different topics: the importance of intentional diversity in our businesses and the pure joy of event photography. Ruth shares her insights on how embracing diversity can lead to richer experiences, deeper connections, and more interesting stories in both our personal and professional lives.
As a bonus, she shares how, as a business owner and a mother, she is able to rock both roles.
Here’s a glimpse of what we covered:
• Intentional Diversity: Ruth and I talk about how being intentional about diversity can transform our photography businesses, teaching methods, and overall approach to life. She encourages us to reach out and include people we might not interact with regularly, making our lives and work more vibrant and fulfilling.
• The Joy of Event Photography: We explore why corporate events can be both educational and profitable. Ruth’s successful business in corporate events, headshots, and video production showcases the potential of this niche, especially when combined with a diverse team and client base.
• Balancing Motherhood and Business: I investigate some of the challenges, solutions, and rewards while navigating life as both a businesswoman and a mother. She emphasizes that it’s okay to seek help and that integrating business responsibilities with family life can benefit everyone involved.
This episode is packed with actionable advice and inspiration for anyone looking to build a more inclusive and profitable photography business. I am honored to have had this frank conversation with a very inspiring and brilliant person.
Here is how you can get in touch with Ruth
Connect with Photography Business Coach Luci Dumas:
by admin | Aug 21, 2024 | Podcast
On this episode of The Profitable Photographer, I’m joined by Marcel, a wedding photographer in Australia with over 16 years of experience who is all about creating a remarkable client experience. He loves the connective and passionate memories that he creates for couples. And he’s also generous with his time by mentoring photographers entering the market, he loves to assist other photography studios as needed, and also helping our wider wedding planning community.
One of my main takeaways I totally agree with from this conversation are..1. Be nice/likable. 2. Be caring. 3. Build relationships. Make connections with our clients but also with vendors, guests and bridal parties.
Listen for these topics and how and how you can use this info to thrive in the very competitive wedding photography world.
• Deliver Memorable Client Experiences: how his passion for connecting with clients leads to unforgettable wedding photography that truly captures the essence of the couple’s special day.
• The Power of Networking: why strategic networking with other wedding vendors and photographers has been the cornerstone of his business success, providing him with a steady stream of referrals.
• Maximizing Visibility: his technique of sharing galleries with vendors post-wedding, which not only strengthens relationships but also amplifies his brand’s reach.
• Sales as a Service: the importance of being personable and listening to clients during the sales process. He shares his approach to asking the right questions to uncover what clients really want.
• Smaller Weddings, Bigger Profits: info on how smaller weddings can be surprisingly profitable and how Marcel has streamlined his process to maximize efficiency.
If you’re looking to build stronger client relationships and leverage networking to grow your business, this episode is packed with actionable insights from Marcel!
By the way, if you are attending the Professional Photographers of America’s Imaging Expo this coming Feb 2025, watch for news about them get together for my listeners and guests. I am anxious to meet you in person!
Here is how to connect with Marcel:
Connect with Photography Business Coach Luci Dumas:
by admin | Aug 14, 2024 | Podcast
Hello hello hello. I have some BIG NEWS!
I am throwing a meet and greet in Dallas during the Professional Photographers of America’s Imaging Expo for my guests and listeners to The Profitable Photographer with Luci Dumas podcast. Come hang out on Sunday, Feb 2nd in the afternoon and meet guests, fans of the show, and of course me.
And now about this newest episode. Recently, I had the pleasure of chatting with Adam Goldberg from A Gold Photo, an exceptional pet photographer known for his stunning wall art and in-person sales approach. Adam also offers both in-person and online training for photographers eager to learn from his wealth of experience. Here’s a sneak peek at what we discussed:
1 In-Person Sales (IPS): Adam’s strategy to avoid burnout and maximize profits. We even did a fun role-play where I pretended not to do IPS!
2 Photographing Dogs:
◦ Get Experience: Practice regularly, even daily.
◦ Know Your Camera: Be so familiar with your gear that you can operate it instinctively.
◦ Patience: Pets and their owners can sense your energy. Stay calm and patient.
◦ Read Dog Behavior: Understanding canine body language is crucial for great shots.
◦ Clear Communication: Be in control and clearly communicate with your assistant. Stay calm, confident, and consistent.
◦ Cheese: Yes, string cheese is a fantastic treat to get pets to cooperate!
Don’t forget to check out Adam’s website and Instagram for more inspiration. And, of course, subscribe to The Profitable Photographer on YouTube, Apple Podcasts, Spotify, or wherever you listen. Your support keeps the show going. Until next time, happy shooting!
Adam@agoldphoto.com
website: www.agoldphoto.com
Connect with Photography Business Coach Luci Dumas:
by admin | Aug 7, 2024 | Podcast
Hi Brilliant Photographer, welcome back!
Today, I am sharing my solo episode diving into a topic that can always use more info and ideas: handling objections. I shared my thoughts on this a while back, but I’m excited to give you a fresh take.
As Sandra Boynton’s coffee mug says, “Salesmanship begins when the customer says no.” This couldn’t be truer in our field. You can do everything perfectly—attract the ideal clients, have amazing sessions, and plant seeds for future purchases—but an objection can stop you in your tracks.
Objections can arise at any point: initial contact, during a call, in-person consultations, or sales sessions. We need to be prepared with responses that not only satisfy our clients but also encourage them to book us and invest in our products and services.
Here are some common objections you might face and how to handle them:
1. Initial Contact:
- “I don’t use the phone. Just email, please.”
- “Can I have only digitals?”
- “Please send me your pricing.”
2. In-Person Consultations:
- Price issues.
- Pushback on the in-person sales session.
- Time of day, location, clothing preferences.
3. Sales Sessions:
“Can we order later or some now and some later?”
It’s important to remember that our goal isn’t just to make a sale because we need it. We believe that what we offer is a blessing to our clients. Always keep your “why” in mind.
Here are three key takeaways for handling objections:
- Establish yourself as a Trusted Advisor:
- First respond to questions with a clarification questions: When faced with a challenging question, take a breath, ask for clarification, and use the “Feel, Felt, Found” technique.
- Stand firm on your policies using this phrase…”These were the prices and policies when you booked me, and they are still my prices and policies.”
Watch on YouTube or listen wherever podcasts are shared as I dive deeper into these points and
share more insights on handling objections effectively!
And thanks, as always, for listening, subscribing, and connecting. I heart you big time! Luci
Connect with Photography Business Coach Luci Dumas:
by admin | Jul 31, 2024 | Podcast
Hey everyone! I hope you loved Judy Reinford’s amazing interview in part one as much as I did. She shared so much wisdom and inspiration about photographing horses. Now, we’re back with part two of this fantastic conversation, and I can’t wait for you to dive in.
Who is Judy Reinford?
So, who is Judy Reinford? Well, she’s an award-winning photographer and a total rockstar when it comes to turning animal photos into stunning works of art. She’s a PPA Mastercraftsman, Master Artist, and Certified Professional Photographer (CPP). With a Bachelor of Fine Arts, Judy’s passion and talent have earned her loads of awards, like the PPA IPC 2024 Gold Medal and four-time Grand Imaging Award (GIA) nominations. Plus, she’s been named PPA International Diamond Photographer of the Year. You’ve got to check out her incredible images, including digital mixed media paintings and fairytale composites of pets and horses. They’re just magical!
Judy travels all over the country, teaching photographers how to capture the heart and soul of animals in their photos. She’s super dedicated to supporting local zoos and rescues through her work. One thing she loves is helping others embrace artificial intelligence (AI) in their creative toolbox. And get this – in every class she teaches, using the same basic images, each student’s work ends up totally unique. It’s so cool to see everyone’s creativity shine!
Key Points to Listen For
Here are some awesome things to listen for in this episode:
1 Her “spice rack” – Programs like KREA, Magnifique, Leonardo, and Topaz.
2 Places to access AI – Tools like Photoshop, Midjourney, and Firefly.
3 Basic “how-to” tips on replacing backgrounds.
4 The ease of restoring old photographs.
Judy Reinford’s passion for animal photography and her deep expertise make her such an amazing resource for any photographer looking to step up their game. Enjoy part two, where Judy reveals how Photoshop and AI can take your photographic art to the next level.
Thank you so much, Judy, for a conversation that was both inspiring and packed with practical advice.
Connect with Judy Reinford:
• Website
• Email: judy@judyreinfordphotography.com
Connect with Photography Business Coach Luci Dumas:
