I loved this conversation with Ethan Harold because he is such a great example of what can happen when you finally stop trying to photograph everything and decide to become known for one thing.
Ethan founded Colorado Maternity Photography in 2019 after years of photographing landscapes, commercial work, and editorial images. Today, he specializes in fine art maternity photography in Denver—and has built a premium business around it.
In our conversation, we talk about:
Why niching down can actually mean more opportunities—and more money
How Ethan uses the built-in urgency of pregnancy to sell premium photography
Why your ideal clients need to fall in love with your work before they worry about price
How he handles being a male photographer in a mostly female industry
The simple change to his inquiry form that increased his booking conversion by 20%
I especially loved talking about the idea that choosing a niche doesn’t mean giving up everything else you love. Sometimes it’s simply about deciding what you want to be known for.
If you’ve been trying to figure out your specialty—or wondering if specializing could help you build a more profitable photography business—I think Ethan’s story will give you a lot to think about.
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
This solo podcast episode is about partnering with other businesses and non-profits to draw amazing photography clients to us, by creating alliances. I share a photography “thank you gift” program that benefits the other business that has a similar perfect client base, and brings them right to your door. Woo hoo!
The number one question I hear over and over, from new photographers and those in the business for many years, is how to attract ideal clients… people that will love what we do, be wonderful to work with, and “show us the M O N E Y”…ie…happily invest well in what we offer. Where the heck are these people? Well, they are shopping, enjoying services like spa treatments, dining at gourmet restaurants, buying homes, traveling, having their pets groomed, planning events, and such.
I go over the steps in this photography marketing strategy to determine -what businesses might share your ideal client base -what to offer the business as a thank you gift to their best patrons -the importance of presentation -and details to help this be a big win for everyone
So many of my super smart guests have talked about the power of Direct Response Marketing and this is one example of how to create this type of program that really works. Don’t miss it!
Wishing you continued success, Luci
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
In this episode of The Profitable Photographer, I reconnect with master photographer and educator Courtney Ranck-Copher to explore why so many photographers resist selling wall art and how to move through that fear.
Courtney shares her journey from acting and the military into photography and education, and how stepping into teaching has pushed her outside her comfort zone. Together, we unpack the biggest roadblocks to wall art sales—intimidation, not knowing what products to offer, confusion around pricing, lack of a sales system, and deep-seated self-doubt—and contrast them with the emotional, financial, and marketing benefits of having printed artwork in clients’ homes.
Courtney also introduces her Art of AI Fusion concept, where AI-generated interiors are built around real product photos to help clients visualize wall art in their own spaces, and we talk about how understanding a bit of interior design can give photographers more confidence and authority when designing and selling custom wall portraits.
Connect with Photography Business Coach Luci Dumas:
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
One of my favorite things about hosting this podcast is meeting photographers who remind me why I fell in love with portrait photography in the first place. My conversation with William Laurence Bell did exactly that. William has such a heart for serving people through his art, and I know you’ll be inspired by the way he creates portraits that help people see themselves with greater confidence, purpose, and dignity.
About My Guest
William Laurence Bell is a portrait artist, educator, and speaker based in Memphis. He creates museum-quality commissioned portraits that blend fine art with identity and storytelling, helping people see themselves in a whole new light. William is a member of the Camera Craftsmen of America (which is a big big deal!) and the creator of the Mirror Method, where he teaches photographers how to create deeper client connections while building a more profitable business.
In This Episode We Talk About:
Why serving people first creates both meaningful portraits and a thriving business.
How building deeper relationships with clients leads to more profitable photography.
The power of helping people see themselves with greater confidence and purpose.
Finding the deeper “why” behind your photography and bringing more heart into your work.
One of my biggest takeaways from this conversation is that the more we truly connect with the people we photograph, the more meaningful our work becomes—and, interestingly enough, the more successful our businesses often become. Whether you photograph families, seniors, weddings, business owners, or even fine art, I hope this episode encourages you to dig a little deeper into why you do what you do and to let that purpose shine through every client experience.
Thanks so much for listening! If you enjoyed this episode, I’d be so grateful if you’d subscribe, leave a review, and share it with your photographer friends.
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
Welcome back to another fun and informative episode of The Profitable Photographer Podcast!
We are so excited to have fellow Photography Business Coach Heather Chesky here to spread her biz wisdom! Heather has some incredibly practical, tangible, and INSPIRING advice for you and your photography business, so now’s the time to listen up!
For Heather, it all started over 20 years ago in her high school photography class. While she has always kept photography close to her heart as a hobby, she was skeptical that it could be a “real job.” As a result, she spent far too long at a horrible “real job” (tale as old as time!), until one day, about 10 years ago, she was unexpectedly laid off. Luckily for her (and for us!), this catapulted her into her own successful photography business!
Inspired by the need to support her family and new 8-month-old baby, Heather not only replaced her income, but DOUBLED IT within her first year! Yahoo!! (Hey, her program is called “The Booked Photographer” for a reason!)
Now Heather’s business is still thriving, and she loves passing her knowledge on to other Photography Business Owners just like you! We are thrilled to have her here today to expand our business toolbelts with tips on attracting ideal clients with model calls and social media.
One of Heather’s top marketing tools? Model calls!
She shares how putting out a call for volunteer models can lead to long and bountiful client relationships.
When putting out a call always, always, always:
• BE SPECIFIC about the ideal client you are trying to attract
New episodes drop every week — make sure to subscribe so you never miss an inspiring guest or a powerful solo episode designed to help you grow your photography business.
A big, exciting and maybe a little scary dream to have a successful, profitable and creative photography business doing exactly what you love for wonderful, grateful clients? Or do you want to bring your business to the next level of fun and profit.? If so, then this Podcast is for you.
For over 36 years, I have made a great living as portrait and wedding business, Luci Dumas Fine Photography, with no other source of income. No rich husband or lottery winnings, through the ups and downs of the industry and economy.
Now as a business coach with Insight Training for Photographers, I love love love to support photographers who want to do the same. This podcast is full of practical business info, and insights gained from my years in business, plus interviews with amazing people. My desire is to help you along on your joyful journey to success, however that looks to you.
