photographer

190: Luci Dumas – Your Best-Year-Yet Success Plan

Well, it is that time of year when we think we are going to jump in and finish our plans for the year. January is over and we better get going, right? So we make a list. And, if you are like a lot of us, it is a big and overwhelming list. 

And someone says “you need to make a yearly calendar and just do all the things.”

Or you are in a fog and exhausted from the year before and the holiday rush. And don’t know where to start.

If this is where you are…even if it is July…this solo episode of The Profitable Photographer can help. I offer you several ways to:

  1. Jumpstart your creative marketing plans
  2. Clear your brain clutter
  3. Focus on just a few projects per quarter rather than planning an entire year
190 - Luci Dumas - Your Best-Year-Yet Success Plan - The Profitable Photographer Podcast

Remember, Rome wasn’t built in a day…but a healthy photography business is built one step at a time, one project, and one idea at a time.

Hey…feel free to contact me at http://www.lucidumascoaching.com or email luci@lucidumas.com if you want support on anything about your business.

And thanks for checking the show out and subscribing on YouTube!

Photography Business Coach Luci Dumas’ Programs and Contact Info:

189: Jeff Brown – “Scroll to a Sale” Websites for Photographers

The Profitable Photographer Podcast is pleased to welcome fellow profitable photographer Jeff Brown back to the show to talk all about using your website to attract ideal clients!

At 27, Jeff joined the Royal Navy and began a career as a Military Photographer, but after nearly 10 years of service he left the armed forces to set up his own photography company Eighteen months later, Jeff had built a successful six-figure wedding photography partnership and a commercial photography company. 

189 Jeff Brown - "Scroll to a Sale" Websites for Photographers - The Profitable Photographer Podcast with Luci Dumas

After photographing 750 weddings himself, in 2015 he developed an online photography business mentoring program. We are so excited to soak in some of that wisdom today as he shares nuggets from his new book  “Help!! My Photography Website Needs MORE Customers.”

Websites are one of, if not THE, most important part of your sales and visibility. They are our shop window to the world which is why Jeff says it is so important to convey confidence and trust on your site.

He says, “a website should have one major purpose and that purpose should be to either direct a visitor to book a call, book a session or leave their email address in exchange for something.”

To do this, Jeff prefers a “Scroll to Sell” Website which takes people on a journey to an end result and are preferred in recent Google SEO updates. 

What is a “Scroll to a Sale Website”?  I take people on a journey to an end result

  1. Creates a big first impression
  2. Focuses on empathy first by addressing their fears and problems. 
  3. Includes testimonials on the home page. 
  4. Uses descriptive words
  5. Has a call to action 

Jeff also tells us some big news about GOOGLE’s Helpful Content Update starting in 2023

And is offering a special 50% discount on an SEO package if we sign up for a website with his service through thephotographerssuite.com/

info@focusonmarkerting.co.uk

http://www.thephotographersmentor.com

Grab your headphones and listen now!

Photography Business Coach Luci Dumas’ Programs and Contact Info:

188: Michael T. Davis – Creating Story-Telling Wedding Albums

This episode of The Profitable Photographer Podcast is all about love stories! Our guest is here to tell us how we can enhance our hearts to increase sales.

Joining Luci on the show is Michael T Davis, a wedding photographer and storyteller who focuses on preserving his client’s love stories through albums and prints. Michael has been a professional wedding photographer since 2011 and shares his expertise as a coach to other photographers. He loves coaching on how to build albums that sell.

188: Michael T. Davis - Creating Story Telling Wedding Albums

Michael says selling is all about focusing on the client’s story and designing the album in a way that evokes an emotional experience. 

To sell more:

  • Focus on a great story rather than great images
  • Build albums with intention and strategy
  • Become a great listener..Listen to your clients before, during, and after their wedding day

We are so excited to have Michael here and we hope you enjoy this episode! Listen now. 

(Pssst… grab a FREE coaching session from Michael all about album building. Contact him below)

Michael T Davis Photography

Photography Business Coach Luci Dumas’ Programs and Contact Info:

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