admin Oct 10 2023 Podcast
Today I am sharing a timely episode about high end story telling Christmas photo. I sat down with the amazing Larry Hersberger an internationally-acclaimed and licensed artist storyteller writer designer and master photographer. He is globally known for his innovation of Magical Santa Photography Magical Snowman Vintage Baseball and Fine Art Classical portraiture.
Listen in as Larry discusses his foray into photography in the 90s and what motivated his decision to veer away from the art’s typical focus in America at the time on “canvas curtains carpet and old chairs.” From this Larry offers his first important lesson for any aspiring or budding photographer: Develop your personal brand as an artist.
The yuletide maestro then discusses his unique and inimitable approach to Magical Santa photography noting that he isn’t just the photographer but the director as well. And as a director he explains crucially that the bulk of his communication is actually with the child rather than Santa himself.
He goes on to dissect the business of art and how photographers of all stripes even those relatively early in their career without a studio can succeed in this space. He makes the case that any professional can make a quarter of a million dollars with just 50 clients positioning oneself as a trusted advisor with each and every single one.
Key Topics:
• Developing your personal brand as a photographer (9:36)
• Why Larry’s approach to Magical Santa Photography is so innovative (19:50)
• Defining “painting” and the business of art (29:40)
• Telling stories through your art with your best customer in mind (37:00)
• His advice to newer photographers without a studio of their own (46:50)
• His tried-and-tested three-part sales process (52:16)
• Why he changed his mind on newborn photography (1:03:47)
• His parting words of advice and how to attract your ideal clients (1:09:59)
• Luci’s wrap up (1:18:25)
Resources:
Get in touch with Larry Hersberger:
336-870-6503lawrence@masterpieceartwork.com
Art of Magic & Light® on Facebook: https://www.facebook.com/artofmagicandlight
Get $200 OFF Larry’s new Magical Snowman Course. Use Code LUCI at checkout.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
admin Sep 26 2023 Podcast
Well well well. Here it is Step 7 of the mini-series about attracting clients that you will love that will invest well and give you big hugs when it is complete! Every other week I’ve taken a deeper look at the free guide on my website “7 Step Ideal Client Attraction Guide for Photographers” and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is. This week is the final week of the series and I hope you have listened to all of them!
This week’s episode is all about our final step Step 7: Get the Cash! Now that you’ve figured out who you are who your client is where they are how you can pull them to you and increase your visibility and how to use your photography skills it’s finally time to get the cash! This episode is full of amazing information you don’t want to miss. Great clients are cultivated step by step and having a fun sales system your clients enjoy and guiding them to purchase photographic art they will love for decades is actually important for repeat business and referrals.
Be sure to revisit all of the steps and and download the full guide by visiting my website https://lucidumascoaching.com/freegift/ to get your own copy of my guide.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
admin Sep 20 2023 Podcast
What do you get when you combine a background in business and social work with a desire to photograph things that are beautiful? And why not add in a superpower for helping people feel comfortable in front of the camera? This powerful combination will give you none other than this week’s guest on The Profitable Photographer Podcast the amazingly talented photographer Donna Edman.
Donna is an award-winning portrait photographer with a passion for honoring and encouraging people to share their legacy. Not only is Donna a talented portrait photographer but she also loves to teach small groups of photographers has been named Portrait Photographer of the Year 3 times in a row by the Professional Photographers of Orange County and has her work featured in a museum as well.
Talk about a photographer who knows what she’s doing!
Donna and I had a wonderful conversation and I’m amazed that we haven’t crossed each other’s paths before. Especially since it feels like we’ve had similar experiences in growing our photography businesses over the years.
Listen in as Donna shares with us:
- her favorite 7 ways to put portrait clients at ease in front of her camera
- how to best photograph kids
- when to start building a relationship with your clients
- why creating art for ourselves is okay
Be sure to get your copy of Donna’s book Women of Wisdom: Honoring Grace Beauty Strength by visiting her website and clicking on “WOW The Book” tab in the menu.
Interested in learning more from Donna? Here’s where you can connect with her:
Photography Business Coach Luci Dumas’ Programs and Contact Info:
admin Sep 13 2023 Podcast
Well well well. Here it is Step 6 of the 7-Step Ideal Client Attraction Guide for Photographers! For the last few weeks and going forward every other week until we’ve covered all 7 steps I’ve been taking a deeper look at the free guide on my website “7 Step Ideal Client Attraction Guide for Photographers” and breaking each step out into its own little mini podcast episode to help you figure out who your ideal client is.
This week’s episode is all about Step 6: Photograph to Sell. Now that you’ve figured out who you are who your client is where they are how you can pull them to you and increase your visibility it’s time to learn how your skills as a photographer come into play! This episode is full of amazing information you don’t want to miss!
Too excited to see what’s next to wait for the next episode of the mini-series to drop or want to review what we’ve already covered? Get the full guide by visiting my website https://lucidumascoaching.com/freegift/ to get your own copy of my guide.
Photography Business Coach Luci Dumas’ Programs and Contact Info:
