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180: Deevo – The Value of Stories for Marketing Photography

This week on The Profitable Photographer Podcast, we welcome guest Deevo to share his insight on the value of storytelling in your photography business marketing!

(Read till the end to grab his free gift!)

Starting off with a camera at 12 years old, Deevo has always had the spirit of an entrepreneur. Today, he leads a full life as a Thought-Leader, Photographer, Videographer, Blogger, serial entrepreneur, single father, and Strategy Consultant and Speaker. WOWZA! 

180: Deevo - The Value of Stories for Marketing Photography

He is an expert in creating digital architecture that helps small businesses and entrepreneurs market their services. And that is what he’s here to talk about today! 

Digital Architecture? YES! 

Deevo says the most effective way to communicate your brand is by intentionally structuring a story for your audience. 

Storytelling is the epicenter of humanity. It is the common ground between strangers. If we can tap into storytelling, we can connect directly with our audience.

How can your photography business use storytelling on social media?

  • Be clear on your purpose and develop a strategy around it
  • Pick one channel
  • Plan it all in advance and schedule your posts!
  • Have aesthetic appeal
  • Be consistent

So, what’s your story? Listen to the episode now! 

And look out for Deevo’s retreat coming at ya next summer!

Connect with Deevo at:

@Fusionphotog on Instagram

Fusionphotographystudio.com

Check out his podcast “A Little Impolite Podcast” 

And listen to his keynote speech by clicking here.

DON’T FORGET YOUR FREE DOWNLOAD from Deevo “All of the Tools You Need for a Healthy Relationship with Social Media.”

Photography Business Coach Luci Dumas’ Programs and Contact Info:

179: Luci Dumas – Feel the Fear and Do It Anyway!

“I must not fear. Fear is the mind-killer. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.” ― Frank Herbert, Dune

Okay, gang…this episode is on the topic of Fear and how we can not let it hold us back from our greatness. As a solo episode, I dive into the topic and take a look at why we need to “Feel The Fear and Do It Anyway” (which is the name of my favorite book by the way on the subject)

I share with you some of my journey, starting with a core thought that I used to have all the time is that I would end up losing everything and becoming a ‘bag lady”…and how I changed that thought and am able to take big risks with confidence.

I look at what we are afraid of and how most times it is one of these things:

  • Loss
  • Someone else’s reaction, like judgment or disappointment
  • Physical consequence/ pain
  • Embarrassment 
  • Self Criticism

And I share a tool where you can do a deep dive into your fears and get to the heart of it, and take the power away from it. I discuss the benefits of taking risks like hiring a coach, opening a studio, buying equipment, and how whatever we do will have benefits from it even if it doesn’t go the way we hope.

So…don’t let fear sabotage your success! Take the risks! You are going to be fine, always.

To connect about coaching or any other question feel free to

Email or message me on Facebook.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

178: Ben Tyndell – The Value of Luxury Packaging

What are YOU doing to position yourself as a luxury photography service? 

Today’s episode of The Profitable Photographer is all about upping your business game by enhancing the presentation of your photo products.

Our guest is Ben Tyndell, Owner and Operator of Tyndell Photographic, a full-service photo-packaging supply company and manufacturer of high-quality, custom-branded photo packaging products. Since 1978, this family-owned company has been making photography businesses look lavish!

178: Ben Tyndell - The Value of Luxury Packaging

Imagine sharing your client’s purchases in beautiful fabric bags, folders, boxes and more…Talk about a high-end experience! Ben is here to tell us how investing in packaging can enhance your business and client experience.

I have personally been using his family’s services for years, presenting my photos in a beautiful, customized bag instead of the shipping boxes, and boy, does it make a difference! 

He’s talkin’:

  • Which packaging has the most value
  • How to appeal to clients visually 
  • Why spending more money is worth it in the long run

Learn how to provide a luxury experience and listen to the episode now!

AND ENTER TO WIN A PACKAGING STARTER KIT from Ben on Facebook @TyndellPhotographic: https://www.facebook.com/Tyndell.Photographic/

Connect with Ben at:

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177: Emily Supiot – Basic Building Blocks To Create Great Photographs

Calling all Mamas!

Our guest today on The Profitable Photographer Podcast is Emily Supiot and she is focused on educating moms on photography! She wants to make learning fun, simple, and accessible to anyone who wants to take great photos or create a photography business.

177: Emily Supiot - Basic Building Blocks To Create Great Photographs

Not only is Emily a Phoenix-based Portrait Photographer, but she’s also a Photography-Educator and Podcaster! As a mom of 4, Emily loves teaching other moms to take beautiful photos of their kids on her podcast at cozyclicks.com. 

Once you love those photos, you may want to start a side hustle or a full-blown business–Emily is here for that, too! She’s pairing all the steps down to the basics and says to start at the beginning (a very good place to start)! 

There is room for everyone at the photography table! You don’t have to have the fanciest camera to jump in! 

How is Emily keepin’ it simple?

  • Keeping technical terms out of photography
  • Slow down! Learn with intention.
  • Not everyone wants to learn photography for business
177: Emily Supiot - Basic Building Blocks To Create Great Photographs 2

So don’t skip any steps! Learn the basics with Emily and listen to this episode now!

AND DON’T FORGET to grab Emily’s FREE “Manual Mode” Handbook at:

cozyclicks.com/handbook

Connect with Emily at:

“I see creative people jumping right into the business side and then they wonder ‘why aren’t I finding clients?’ ‘why aren’t I making money?’ You’ve gotta take things back to the basic.” 

Photography Business Coach Luci Dumas’ Programs and Contact Info:

176: Arthur Rainville – Creative Inspiration and Your “Why” for Photographers

Now to introduce someone very special to The Profitable Photographer! AND HE JUST SO HAPPENS TO BE COMING TO CALIFORNIA IN NOVEMBER!!  Check out the details for registering for his workshops at the bottom of these show notes!

Once upon a time, our host Luci spent a week with our guest at a time when she was lacking vision and motivation. It changed her life to see his passion for helping his students become more inspired, more creative, and more in love with life. 

When he lectures, there isn’t a dry eye in the house–THAT is how INSPIRATIONAL our guest, Arthur Levi Rainville, is to the photography community!

176: Arthur Rainville - Creative Inspiration and Your "Why" for Photographers

Arthur is an award-winning Master Photographer who has been creating stunning photographs wrapped in intrigue, atmosphere and romanticism for over 50 years. 

With his life’s work displayed in museums on three continents, he has been touted as, “the Poet Lauréate of Photography, one of the most sensitive artists of our time.” A true artiste. 

Aligning with our values of mentorship here at The Profitable Photographer, Arthur has taught portraiture professionally for 50 years, inspiring image-makers to look inward to “Art and Heart” as they face their blank canvas. And THAT is what he’s here to chat with us about today–how to look inward for inspiration!

Here’s just a taste of his tips on getting inspired:

  1. Make meaningful  and caring connections
  2. Get still
  3. Be in the moment
  4. FIND YOUR “WHY”
  5. Look out for his upcoming book KenZen – the Art of Reflective Creating

AND DON’T MISS ARTHUR WHEN HE COMES TO TOWN!

Register for his workshops here:

Nov. 8 in California’s Wine Country

https://www.ppwc-online.org

Contact: Karna Roa 707-328-4905

Nov. 10 in Orange County

https://www.ppoc.org

Contact: Duane Murphy 714-863-2126

If there is anything we learned from Arthur (and we learned a lot!) it’s that success in your business comes from a foundation of personal fulfillment. 

So grab your headphones and GET INSPIRED by this episode of The Profitable Photographer Podcast!

Get in touch with Arthur at:

rainfoto@aol.com

Photography Business Coach Luci Dumas’ Programs and Contact Info:

175: Nathan Holritz – Outsourcing Our Photography Editing

“If only there were more hours in a day…” Today’s guest, Nathan Holritz, is tellin’ ya how to get your valuable time back! 

The Profitable Photographer is so happy to have Nathan, a veteran Photographer turned Photo-editing Professional! 

Nathan has a true entrepreneurial mind: He’s constantly creating, looking for opportunities to expand, and collaborating with others. Based in Chattanooga, Tennessee, Nathan is the Founder and CEO at photographersedit.com, and the Host of the Bokeh Podcast and the Noobie Podcast. 

But that’s not all! Nathan also teaches photographers about:

  • Brand Positioning 
  • Workflow 
  • Outsourcing 

When it comes to optimizing your photography business, Nathan says outsourcing is the way to go! Here are his tips on outsourcing your editing: 

  • Know what you want before you seek help
  • Communicate! Words aren’t enough. Show them your before and after. 
  • Give up control. (It’s hard, I know!)

When we have more time, we have more opportunity: 

  • to form deeper client relationships
  • to focus on the parts of our photography business we love most
  • or to not work at all!
175: Nathan Holritz - Outsourcing Our Photography Editing

So get your time back and listen now! 

BUT WAIT THERE’S MORE!

ONE LUCKY LISTENER will get a FREE BRAND POSITION CONSULT on Nathan’s podcast!!!

Contact Nathan and let him know you heard this episode of The Profitable Photographer podcast! And don’t miss the Nov 2022 episode on his show where he interview me.

Connect with Nathan:

Photography Business Coach Luci Dumas’ Programs:

174: Luci Dumas – Storytime and Discovering Your Path to Success

Hey listeners, this week I decided (on a suggestion from my editor) to tell some stories from my life that relate to my career choices, both as a photographer in business and a business/success coach and podcast hostess. 

From selling flowers to neighbors, babysitting, and writing a “Dear Luci” column for a newsletter, to hot tips on how to have an easier session with children, I am sharing some of my memories, and the clues that helped me choose a career path that was a natural fit for me.

Why? And how does this fit with the idea of being profitable?

I hope to:

  1. Inspire you to think about your own life stories to give you an understanding about your career choice and niche. 
  2. Entertain you and let you know a bit more about me. 
  3. And share some lessons I learned on my journey from a little girl having a yard sale to an entrepreneur that has had a great career for 40 years.

I would love to hear your stories…over coffee in San Diego, lunch in Nashville at the PPA Imaging Expo in January, or even a phone call or zoom meeting.

By the way…I LOVE COACHING

I want to coach you if you are ready to have a major shift in your photography business.

And I am offering 5 FREE “Business of Your Dreams” Strategy Session to people that reach out in Oct. Just email me

at luci@lucidumas.com

message me on Facebook or http://www.lucidumascoaching.com

Photography Business Coach Luci Dumas’ Programs:

173: Mark Weber from Marathon Press – Direct Mail Still Works

QUICK! Time is running out! 

Our guest, Mark Weber, is offering a FREE 16×20 BELLA ART PRINT if you email him before Nov 1, 2022. Who couldn’t use a free print?! And from such an awesome company as this!

173: Mark Weber from Marathon Press - Direct Mail Still Works

Mark is a long-time Master Photographer and Marketing Consultant with Marathon Press. Marathon Press not only offers high-quality, professional photography products, but they also specialize in marketing support which helps photographers gain control of their business and take it to a new level! 

And what sets them apart from the other guys? Customizations and customer service!

Mark also holds several Photographer of the Year titles and was recently presented with the PPA National Award, given for outstanding service to the photographic industry. Now that’s a guy you want on your side! 

For just a taste of what Mark’s got to offer, he’s sharing his marketing tips on reeling in those ideal clients:

  1. Use a mailing list of 500 names or more. You can even purchase a list if you want! 
  2. Create a free gifting opportunity.
  3. NOTHING CAN REPLACE 1-ON-1 CUSTOMER RELATIONSHIPS! Jump into your community! 

So grab your notebook, get inspired, and listen to The Profitable Photographer Podcast now! 

AND DON’T FORGET TO EMAIL MARK BY THE END OF OCT 

To receive Mark’s FREE 16×20 Museum Quality Bella Arts:

Photography Business Coach Luci Dumas’ Programs:

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