221: Jeffrey Shaw – Exploring Self Doubt for High Achievers

221: Jeffrey Shaw – Exploring Self Doubt for High Achievers



Self-doubt is one of the ways we entrepreneurs suffer and slow ourselves down on the way to success. And my fabulous guest, Jeffrey Shaw is literally writing the book about it. His goal is to help high achievers achieve everything they want to, and to help self-employed people, like you and me, have the confidence to set big goals and go after them.

I am so pleased to welcome back to the podcast, my friend Jeffrey Shaw. I say welcome back, because four years ago when I started The Profitable Photographer Podcast, Jeffrey was one of the first people I had to have on the show after seeing him speak at The Professional Photographers of America expo and reading his book, Lingo. He was actually episode 15!

Now, four years and over 200 episodes later, Jeffrey is back!

Not only is Jeffrey a photographer, but he is also an author, speaker, mentor, authority, and advocate for self-employed individuals. He’s spoken on TedX stages, has published multiple books, and has even been featured on Oprah!

He has two wildly successful books already and lucky for us, is giving us a look inside the new book way before it is finished…sharing his wisdom again on The Profitable Photographer Podcast.  Because as Jeffrey says, “If you are brave enough to be self-employed, you are by definition a high achiever.”

Get ready to listen in and be inspired to tame those fears as Jeffrey shares with us:

  • where self-doubt comes from
  • the consequences of letting self-doubt be in charge,
  • 3 components of self-doubt
  • how to manage self-doubt

Interested in learning more about self-doubt from Jeffrey? He has not one, but two free gifts for us! The first is his Self-Doubt Survey and the second is his Self-Employed Assessment. 

Want to connect with Jeffrey? Here’s where you can connect with him:



Photography Business Coach Luci Dumas’ Programs and Contact Info:




180: Deevo – The Value of Stories for Marketing Photography

180: Deevo – The Value of Stories for Marketing Photography

This week on The Profitable Photographer Podcast, we welcome guest Deevo to share his insight on the value of storytelling in your photography business marketing!

(Read till the end to grab his free gift!)

Starting off with a camera at 12 years old, Deevo has always had the spirit of an entrepreneur. Today, he leads a full life as a Thought-Leader, Photographer, Videographer, Blogger, serial entrepreneur, single father, and Strategy Consultant and Speaker. WOWZA! 

180: Deevo - The Value of Stories for Marketing Photography

He is an expert in creating digital architecture that helps small businesses and entrepreneurs market their services. And that is what he’s here to talk about today! 

Digital Architecture? YES! 

Deevo says the most effective way to communicate your brand is by intentionally structuring a story for your audience. 

Storytelling is the epicenter of humanity. It is the common ground between strangers. If we can tap into storytelling, we can connect directly with our audience.

How can your photography business use storytelling on social media?

  • Be clear on your purpose and develop a strategy around it
  • Pick one channel
  • Plan it all in advance and schedule your posts!
  • Have aesthetic appeal
  • Be consistent

So, what’s your story? Listen to the episode now! 

And look out for Deevo’s retreat coming at ya next summer!

Connect with Deevo at:

@Fusionphotog on Instagram


Check out his podcast “A Little Impolite Podcast” 

And listen to his keynote speech by clicking here.

DON’T FORGET YOUR FREE DOWNLOAD from Deevo “All of the Tools You Need for a Healthy Relationship with Social Media.”

Photography Business Coach Luci Dumas’ Programs and Contact Info:

179: Luci Dumas – Feel the Fear and Do It Anyway!

“I must not fear. Fear is the mind-killer. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.” ― Frank Herbert, Dune

Okay, gang…this episode is on the topic of Fear and how we can not let it hold us back from our greatness. As a solo episode, I dive into the topic and take a look at why we need to “Feel The Fear and Do It Anyway” (which is the name of my favorite book by the way on the subject)

I share with you some of my journey, starting with a core thought that I used to have all the time is that I would end up losing everything and becoming a ‘bag lady”…and how I changed that thought and am able to take big risks with confidence.

I look at what we are afraid of and how most times it is one of these things:

  • Loss
  • Someone else’s reaction, like judgment or disappointment
  • Physical consequence/ pain
  • Embarrassment 
  • Self Criticism

And I share a tool where you can do a deep dive into your fears and get to the heart of it, and take the power away from it. I discuss the benefits of taking risks like hiring a coach, opening a studio, buying equipment, and how whatever we do will have benefits from it even if it doesn’t go the way we hope.

So…don’t let fear sabotage your success! Take the risks! You are going to be fine, always.

To connect about coaching or any other question feel free to

Email or message me on Facebook.

Photography Business Coach Luci Dumas’ Programs and Contact Info:

148: Luci Dumas- Don’t Panic, Weather the Economic Storms with Ease in your Photography Biz

This solo episode is a look back at the last two years and strategies for riding out any economic storm that might happen in the future.

Luci asks some questions you might want to ponder like…
What has changed for you? And what is the same? Have you used this last two years to move forward in your business and in life?

She shares her own journey, and her perspective on what she sees in the photography industry. And discusses the current concerns about inflation, gas prices, and how it might effect our sales and business. Or how we can not let it impact us at all.

She covers some specific strategies to respond to people who might
bring up those things in conversations about investing well in your products….such as:

  1. Realizing sometimes it is a negotiating tactic.
  2. The reason to be either a Luxury / high dollar and low volume photographer.
  3. Knowing that some people may not be our ideal client
  4. Encouragement to be smart with your own money.
  5. How energy is everything and ways to up your “vibration” to attract what you want
  6. A reminder to invest in education…up your game.

All is well, don’t panic. Use your power of positivity to grow, be at peace, and serve your clients even better.

Find out more about my programs at