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190: Luci Dumas – Your Best-Year-Yet Success Plan

Well, it is that time of year when we think we are going to jump in and finish our plans for the year. January is over and we better get going, right? So we make a list. And, if you are like a lot of us, it is a big and overwhelming list. 

And someone says “you need to make a yearly calendar and just do all the things.”

Or you are in a fog and exhausted from the year before and the holiday rush. And don’t know where to start.

If this is where you are…even if it is July…this solo episode of The Profitable Photographer can help. I offer you several ways to:

  1. Jumpstart your creative marketing plans
  2. Clear your brain clutter
  3. Focus on just a few projects per quarter rather than planning an entire year
190 - Luci Dumas - Your Best-Year-Yet Success Plan - The Profitable Photographer Podcast

Remember, Rome wasn’t built in a day…but a healthy photography business is built one step at a time, one project, and one idea at a time.

Hey…feel free to contact me at http://www.lucidumascoaching.com or email luci@lucidumas.com if you want support on anything about your business.

And thanks for checking the show out and subscribing on YouTube!

Photography Business Coach Luci Dumas’ Programs and Contact Info:

189: Jeff Brown – “Scroll to a Sale” Websites for Photographers

The Profitable Photographer Podcast is pleased to welcome fellow profitable photographer Jeff Brown back to the show to talk all about using your website to attract ideal clients!

At 27, Jeff joined the Royal Navy and began a career as a Military Photographer, but after nearly 10 years of service he left the armed forces to set up his own photography company Eighteen months later, Jeff had built a successful six-figure wedding photography partnership and a commercial photography company. 

189 Jeff Brown - "Scroll to a Sale" Websites for Photographers - The Profitable Photographer Podcast with Luci Dumas

After photographing 750 weddings himself, in 2015 he developed an online photography business mentoring program. We are so excited to soak in some of that wisdom today as he shares nuggets from his new book  “Help!! My Photography Website Needs MORE Customers.”

Websites are one of, if not THE, most important part of your sales and visibility. They are our shop window to the world which is why Jeff says it is so important to convey confidence and trust on your site.

He says, “a website should have one major purpose and that purpose should be to either direct a visitor to book a call, book a session or leave their email address in exchange for something.”

To do this, Jeff prefers a “Scroll to Sell” Website which takes people on a journey to an end result and are preferred in recent Google SEO updates. 

What is a “Scroll to a Sale Website”?  I take people on a journey to an end result

  1. Creates a big first impression
  2. Focuses on empathy first by addressing their fears and problems. 
  3. Includes testimonials on the home page. 
  4. Uses descriptive words
  5. Has a call to action 

Jeff also tells us some big news about GOOGLE’s Helpful Content Update starting in 2023

And is offering a special 50% discount on an SEO package if we sign up for a website with his service through thephotographerssuite.com/

info@focusonmarkerting.co.uk

http://www.thephotographersmentor.com

Grab your headphones and listen now!

Photography Business Coach Luci Dumas’ Programs and Contact Info:

188: Michael T. Davis – Creating Story-Telling Wedding Albums

This episode of The Profitable Photographer Podcast is all about love stories! Our guest is here to tell us how we can enhance our hearts to increase sales.

Joining Luci on the show is Michael T Davis, a wedding photographer and storyteller who focuses on preserving his client’s love stories through albums and prints. Michael has been a professional wedding photographer since 2011 and shares his expertise as a coach to other photographers. He loves coaching on how to build albums that sell.

188: Michael T. Davis - Creating Story Telling Wedding Albums

Michael says selling is all about focusing on the client’s story and designing the album in a way that evokes an emotional experience. 

To sell more:

  • Focus on a great story rather than great images
  • Build albums with intention and strategy
  • Become a great listener..Listen to your clients before, during, and after their wedding day

We are so excited to have Michael here and we hope you enjoy this episode! Listen now. 

(Pssst… grab a FREE coaching session from Michael all about album building. Contact him below)

Michael T Davis Photography

Photography Business Coach Luci Dumas’ Programs and Contact Info:

159: Bernie Griffiths and the Secrets to Million Dollar Studio Success

Do you want to make A MILLION DOLLARS?! 💰💰💰

My guest this week, Bernie Griffiths is going to tell you how! 🤩

With 40+ years experience in the biz, Bernie is a

📷 Studio Owner

📷 Photography Speaker

📷 Business Coach

📷 & Author of 2 books available now on Amazon, Success Secrets of a Professional Photographer and Quantum Leap My Life

We are so lucky to have an hour to pick his brain! 

Bernie gives the scoop on topics such as: 

📷Why some photographers fail & others don’t

📷How to use Facebook ads like a pro

📷Assessing whether a lead is really for you

📷+ more!

We are so lucky to have an hour to pick his brain! 

🎧 Listen now at the link in bio or wherever you listen to podcasts 🎧

And connect with Bernie at 

Berniegriffiths.com

info@berniegriffiths.com

Photography Business Coach Luci Dumas’ Programs:

158: Charlene Stackle Explains Why Photographers Need Virtual Assistants

Are you overwhelmed with “all the things” to be done to run your photography business in a way that is fun and highly profitable? Then this interview is for you.

158: Charlene Stackle Explains Why Photographers Need Virtual Assistants

In this episode of The Profitable Photographer with Luci Dumas, Charlene Stackle gives us some super helpful explanation about the types of Virtual Assistants and why we might need a VA in our business. She also helps us think about ways we can specifically use them to help us have effective actions and more time to do what can grow our business.

She is a video & content marketer who specializes in virtual assistant services for and creates ease, consistency, and joy for portrait photographers & creators. She can be your biz bestie that does marketing, social, & video for you.

I loved having a conversation with Char and learning

  • The difference between two areas a VA can help us with…project based assignments and ongoing task
  • Where to find them
  • How to determine who might be a good fit and
  • What we might expect to invest

Thanks, Char, for a great conversation with tons of useful info.

News Flash!!! My group coaching program to help you become a Master Sales Person is open for enrollment and I would love to have you join us. Just click the “classes” tab on my website http://www.lucidumascoaching.com to learn more.

Char has a gift for you called “The Ultimate VA Tasks for Photographers”

https://www.actionarrowmedia.com/pl/2147582905

and her contact info is

Photography Business Coach Luci Dumas’ Programs:

157: Chip Dizárd – Conversations about Intentional Diversity and Finding Ideal Photography Clients

“It’s like a train. It’s going to pick up steam. If you keep at it, the referrals, the ideal clients will come. Do good work and do right by people. You can do it.”

It’s true what they say about your gifts making room for you: At the tender age of ten, Chip Dizárd received a piece of technology that would change the trajectory of his life.

On Christmas Eve 1978, he opened a gift and fell in love with the magic technology could create. His Atari 2600 would open his mind to exploring things and creating memories that last a lifetime.

As the years have progressed, so has his gift. Chip has been able to work with schools, churches, and businesses to grow their influence in their local and global communities. Skilled in web development, videography, photography, education, and public speaking Chip has taken his passion for technology and made it his mission to teach others. 

Our hostess Luci Dumas and Chip chat about finding your ideal client by “eliminating the worst and expanding on the best,” homing in on their interests and tastes, and knowing exactly where to find them. Chip also whittles the art of finding your niche down to three questions: What are you passionate about?, What are you good at?, and What drives your economic engine?

Finally, Chip speaks on his mission to promote diversity and inclusion via his personal brand as a wedding photographer, and encourages others in the industry to do the same in their own way.

The key to incorporating diversity and inclusion in your business successfully? For Chip, it’s all about keeping this reality in mind: They’re not buying our services. They’re buying how our services make them feel.

Key Topics:

  • Moving beyond having only friends and family as clients (4:10)
  • How to find your ideal clients (17:14)
  • Where to find your first few clients (24:50)
  • How to find your niche (30:48)
  • Diversity and inclusion in the event industry (38:15)
  • The challenge of “being noticed” as a woman or Person of Color in the event industry (50:57)
  • Chip’s parting words (58:17)
  • Luci’s wrap-up (59:27)

Resources:

Photography Business Coach Luci Dumas’ Programs:

156: Luci Dumas-Using the 5 Love Languages in Business

Today, our hostess and Mastercraftsman Photographer Luci Dumas unpacks the 5 Love Languages and how we as business owners can use this concept to our advantage.

Originally published in 1992 by Gary Chapman as a guide to the five general ways that romantic partners express and experience love, the observations behind the 5 Love Languages can easily be used to nurture any type of personal or even professional relationship.

Listen in as Luci offers practical, tried-and-tested ways to demonstrate to your clients the love languages of physical touch, quality time, receiving gifts, words of affirmation, and acts of service to set your photography business apart from all the rest!

Key Topics:

  • An introduction to the 5 Love Languages (2:08)
  • How Luci learned about the 5 Love Languages (5:07)
  • Incorporating practices in your business that hit on all five of the love languages (7:39)
  • Physical Touch (11:26)
  • Quality Time (13:07)
  • Receiving Gifts (17:07)
  • Words of Affirmation (21:16)
  • Acts of Service (24:58)

Resources:

Photography Business Coach Luci Dumas’ Programs:

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