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265: Luci Dumas: Part 3 of “10 Big Ideas for Marketing Photography in the Real World”

265: Luci Dumas: Part 3 of “10 Big Ideas for Marketing Photography in the Real World”

by | Jul 10, 2024 | Podcast

And here we are at Part Three…the final solo episode about the material

I share in my eBook called “10 Big Ideas for Marketing High Dollar

Portrait and Wedding Photography in the “Real World”.

You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.

Here is a reminder about the core teaching in this eBook. Well, so many people

stay on their computer to do most or even all of their marketing efforts. Social 

media of course has many great ways to reach potential clients. But if that is the

only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.  

In the first episode in the series, I shared some basic wisdom such as the importance of 

knowing how to sell and how to produce photographs that people will purchase. We can be

awesome at marketing but fall short if those activities are lacking. 

In the second chapter, I cover the next Big Ideas in detail including  Gift Certificates as fundraisers, Publications, Networking, and Mastermind groups.

In Part 3 I finish up with the last topic:

  • 8- Events
  • 9- Auctions
  • 10- The importance of effective branding

Be sure to watch or listen to all 3 episodes as I dive into each of these ideas for how to 

become a marketing master outside of the internet. Be sure to go to www.lucidumascoaching.com and

 scroll to the bottom of the HOME page to get the link to the book.

Connect with Photography Business Coach Luci Dumas: 

264: Ernst Ulrich Schafer – Fine Art Black and White Photography

264: Ernst Ulrich Schafer – Fine Art Black and White Photography

by | Jul 3, 2024 | Podcast

   

This episode of “The Profitable Photographer with Luci Dumas” is a bit different and very special.  I am sharing an inspiring conversation with Ernst Ulrich Schafer a master of black and white photography. He started as a fine art photographer after being given a camera by a friend in Vietnam, and many years later created a successful portrait photography business that lasted over 20 years ago, until his retirement. 

Ernst shares his journey as an artist, and business owner, and the importance of continuous learning and community involvement in the field.

Key Discussion Points:

  1. The Importance of Studying Art
  2. Learning from Mentors and Teachers
  3. The Role of Participating in Photography Organizations

Do yourself a favor! Stop what you are doing right now and check out his photography on social media because you will be inspired by, and in awe of this lovely man’s work.

 And if you join him on social media you can get support, ask him questions, and will to see his latest works and get updates on his projects.

https://www.facebook.com/ernst.u.schafer

Connect with Photography Business Coach Luci Dumas: 

265: Luci Dumas: Part 3 of “10 Big Ideas for Marketing Photography in the Real World”

263: Luci Dumas: Part 2 of 10 Big Ideas for Marketing Photography in the Real World

by | Jun 26, 2024 | Podcast

Today’s episode is Part Two of Three solo episodes about the material I share in my eBook called “10 Big Ideas for Marketing High Dollar Portrait and Wedding Photography in the “Real World”.

You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.

So what is the main theme of this teaching, you ask? Well, so many people stay on their computer to do most or even all of their marketing efforts. Social  media of course has many great ways to reach potential clients. But if that is the only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.  

In the first episode in the series, I shared some basic wisdom such as the importance of  knowing how sell and how to produce photographs that people will purchase. We can be awesome at marketing but fall short if those activities are lacking.

Then I cover the next Big Ideas in detail 

4- Gift Certificates as fundraisers

5- Publications

6- Networking

7- Create your own mastermind group

Be sure to watch for Part Three as I continue to explore the info in my ebook on marketing. Just scroll to the bottom of the HOME page to get the link.

Connect with Photography Business Coach Luci Dumas: 

262: Ronan Ryle: Find your “Why”/and Don’t Fear A.I.

262: Ronan Ryle: Find your “Why”/and Don’t Fear A.I.

by | Jun 19, 2024 | Podcast

 

Oh Goodie! Another fantastic interview with my most listened-to guest, Ronan Ryle, is ready for you to be inspired by. His heart for serving others, his charming Irish accent, and his profound wisdom all combine to make this episode truly special.

 

Ronan loves to emphasize that every day, he wakes up with the mission to empower photographers to achieve their goals, fulfill their potential, and grasp the true impact of their work on fostering a healthier society in mind, body, and spirit.

 

A PPA Craftsman, Ronan has built several successful businesses across various industries, including photography. He proudly serves as a Board of Director of Professional Photographers of America and holds the position of President of Client Success at Infinity Group, which encompasses 3XM, The Difference Maker Revolution, and Photovalue.

 

In this conversation, we take a deep dive into the importance of discovering our “WHY” i.e. the reason behind what we do. And how it shapes the way we conduct our business to align with that purpose.

 

 

We discuss:

• The invaluable and unforgettable nature of what we offer.

• Giving more of ourselves and crafting extraordinary experiences for our clients.

• Cultivating connections and becoming more comfortable interacting with others.

• Shifting the focus onto our clients rather than our own needs.

 

Furthermore, we explore how Artificial Intelligence (A.I.) is not a threat when we remain focused on our passion and purpose, and how we can embrace A.I. as another tool to simplify our lives and enhance our businesses.

 

 

Big thanks to Ronan for a wonderful, inspiring conversation!

 

Don’t forget to claim Ronan’s free gift at: https://www.thedifferencemakerrevolution.com/

 

 

 

Connect with Photography Business Coach Luci Dumas: 

 

 

265: Luci Dumas: Part 3 of “10 Big Ideas for Marketing Photography in the Real World”

261: Luci Dumas: Part 1 of 10 Big Ideas for Marketing Photography in the Real World

by | Jun 12, 2024 | Podcast

   

Today’s episode is Part One of Three solo episodes about the material I share in my eBook called “10 Big Ideals for Marketing High Dollar Portrait and Wedding Photography in the “Real World”.

You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.

So what is the main theme of this teaching, you ask? Well, so many people stay on their computer to do most or even all of their marketing efforts. Social media of course has many great ways to reach potential clients.

But if that is the only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.

In this first episode in the series, I share some basic wisdom such as the importance of knowing how sell and how to produce photographs that people will purchase. We can be awesome at marketing but fall short if those activities are lacking.

Then I cover the first three Big Ideas in detail

  1. Creating and Using a Contact List
  2. Wall Portrait Displays
  3. Creating Alliances

Be sure to watch for Parts Two and Three as I continue to explore the info in my ebook on marketing. Remember…just scroll to the bottom of the HOME page to

get the book.

Connect with Photography Business Coach Luci Dumas: