261: Luci Dumas: Part 1 of 10 Big Ideas for Marketing Photography in the Real World

261: Luci Dumas: Part 1 of 10 Big Ideas for Marketing Photography in the Real World


Today’s episode is Part One of Three solo episodes about the material I share in my eBook called “10 Big Ideals for Marketing High Dollar Portrait and Wedding Photography in the “Real World”.

You can download your free copy by going to the bottom of the home page at www.lucidumascoaching.com to follow along and gain deeper insights into the topic.

So what is the main theme of this teaching, you ask? Well, so many people stay on their computer to do most or even all of their marketing efforts. Social media of course has many great ways to reach potential clients.

But if that is the only way these photographers are marketing, they are missing out on the power of meeting people in person, getting their work seen as printed photographic art, and directly reaching ideal clients.

In this first episode in the series, I share some basic wisdom such as the importance of knowing how sell and how to produce photographs that people will purchase. We can be awesome at marketing but fall short if those activities are lacking.

Then I cover the first three Big Ideas in detail

  1. Creating and Using a Contact List
  2. Wall Portrait Displays
  3. Creating Alliances

Be sure to watch for Parts Two and Three as I continue to explore the info in my ebook on marketing. Remember…just scroll to the bottom of the HOME page to

get the book.

Connect with Photography Business Coach Luci Dumas: 

260: Bryan Caporicci: Put your Photography Biz on Autopilot

260: Bryan Caporicci: Put your Photography Biz on Autopilot


Hey there, listeners! Welcome back to another episode of “The Profitable Photographer with Luci Dumas”. I am absolutely thrilled to have Bryan Capricci as my guest today.

CEO and Founder of Sprout Studio, a CRM built by photographers, for photographers, 

Bryan is also an award-winning wedding and portrait photographer based out of Fonthill, Canada. In 2014, he was awarded his Masters of Photographic Arts (MPA) designation by the Professional Photographers of Canada (PPOC), making him one of the youngest Canadian photographers to receive this level of achievement.

 He and I are diving into a topic that’s crucial for every business owner out there: balancing the roles of CEO and entrepreneur. It’s all about how we manage working in our business versus working on our business. Let’s get started!  It’s not just about running the day-to-day operations but also about strategizing for future growth.

Wechat about the importance of not waiting until you have free time—make it a priority to focus on growth and improvement. Also how to make sure your efforts are intentional, planned, and prioritized. 

Listen for his rocking horse analogy i.e., you’re moving, but not going anywhere. This is what happens when we get caught up in busy work. Remember, “small hinges move big doors.”

Determining Business Success:

How do we know if we’re on the right track? Here’s a simple formula to define business success and growth:

  1. New Leads: Are you consistently attracting new potential clients?
  2. Bookings: Are those leads converting into bookings?
  3. Higher Value: Are clients booking higher-value services?
  4. Client Spending: Are existing clients increasing their spending?

Evaluating Impact:

When considering tasks, ask yourself: How likely is this activity to impact the business? Don’t fall into the trap of being busy for the sake of it. Remember, sometimes as photographers, we identify so closely with our work that we sacrifice personal time. Let’s break that cycle.

Momentum Method:

Here are important questions to help get a handle on everything:

  1. Can This Be Automated? Ask if the task can be done without your direct involvement. If yes, automate it.
  2. Accelerate: Are there ways to do tasks faster with less effort.
  3. Simplify: Can the task be simplified or aligned with other activities?
  4. Evaluate Necessity: Does this task need to be done at all?

You might not love every aspect of running a business, and that’s okay. You have three options:

  • Don’t Do It: Some tasks might not be necessary.
  • Do It: Just get it done if it’s essential.
  • Collaborate or Outsource: Find someone to help, whether through collaboration or hiring.

Thanks for tuning in! Remember, balancing your roles and prioritizing your time can make a significant difference in your business’s success. Until next time, keep pushing forward and finding those small hinges that move big doors!

Bryan has a gift called The Winning Week Formula at https://getsproutstudio.com/winning-week/

and 20% discount available https://www.trysproutstudio.com/?via=edu

Connect with Bryan:

Connect with Photography Business Coach Luci Dumas: 

259: John Glaser: Photography Marketing Essentials

259: John Glaser: Photography Marketing Essentials


Who wants to be a marketing expert where attracting ideal clients is as easy as turning on a hose? Then you are going to love this episode of The Profitable Photographer! My guest this week is the award-winning photographer, John Glaser from Texas. He specializes in dramatic luxury portrait photography and has a distinctive style with his portraits of dogs, seniors, and sports.

His podcast, “Refocus Your Photography Business with John Glaser,” is excellent, and I will be a guest soon, so be sure to check it out.

John shares how his love for photography grew from his passion for sports while coaching at Seven Lakes High School in Katy, Texas. He has built an amazing high-volume, high-sales business using his skills as a marketer and business owner.

Marketing seems to be everyone’s challenge, and John has mastered this aspect of running a successful business.

Be sure to listen for those top three action steps that attract oodles of qualified clients day in and day out:

  1. Facebook marketing with model searches and giveaways.
  2. Business to Business: How to partner with others and boost both of your bottom lines.
  3. Cultivate a robust client list and use it.

John’s parting thought is this: Don’t stop! Keep working on the business, especially when you are busy, so you stay busy.

You are invited to join the free Facebook group and contact John with questions or feedback:

Tune in and get ready to supercharge your marketing game!

Connect with Photography Business Coach Luci Dumas: 

258: Jeff Brown: Overcoming a Mindset That Limits Your Success

258: Jeff Brown: Overcoming a Mindset That Limits Your Success


Hey, brilliant photographers!     Today’s episode is all about kicking those mindset roadblocks to the curb with Jeff Brown, a very special human that loves to support people to become highly profitable. Let’s dive into the juicy details from our chat:

  • Background: Photographer, Author and mentor, Jeff started his photography career in the Royal Navy (yes, he is British) and has owned five photography companies of his own. t Plus, he’s shot over 750 weddings! Talk about skills. He’s on a mission to spread motivation and inspiration like confetti, folks!
  • Writing Whiz: Jeff isn’t just a pro behind the lens; he’s also penned four No.1 best-selling books for photographers. 
  • Ambassador Extraordinaire: Not content with just conquering the photography world, Jeff’s also President of the British Institute of Professional Photographers, a brand and marketing ambassador for some heavy hitters like OM SYSTEM and much more. Talk about wearing many hats!
  • Mindset Magic: Ever heard of the saying, “What you believe, you can achieve”? Jeff’s all about that. Listen to his journey from failure and depression to living the life he loves.

Jeff dropped some serious wisdom bombs and steps to change your mindset. He suggests we…

  1. set up a vision and type it up as if it is already done.
  2. look at others that are successful to discover what is possible
  3. read books, listen to famous people’s stories, 
  4. cultivate gratitude…write three things in the person, possession, and experience every day
  5. be generous
  6. limit your exposure to negativity
  7. fear…challenge your fears and take their power away

He leaves us with this suggestion…Instead of sweating over your photography skills, Jeff reminds us to focus on our branding and perceived value. Wise words, indeed!

So, folks, if you’re ready to level up your mindset game and unleash your potential listen to the audio or watch the video.

Then head over to Thephotographersmentor.com for more Jeff Brown magic.

And check out my coaching programs, find more episodes or get in touch with me at


Connect with Photography Business Coach Luci Dumas:  

257: Unveiling Luci’s 6 Ps for Communicating Value and Luxury

257: Unveiling Luci’s 6 Ps for Communicating Value and Luxury



Hey there, photographers! Welcome back to another episode of our podcast, where we delve into the glamorous world of high-end marketing and sales. I’m excited to share 6 concepts or strategies needed that start with the letter P….like photography with you today, so buckle up and let’s dive in!

First up, we’ve got Persistence.

-Think Rocky Balboa training montage vibes. We’re talking about sticking to your guns, even when the going gets tough. Showing up day after day, adapting, growing, trying and failing and succeeding is the key to achieving and maintaining your dreams. 

Now, onto Personality.

-We’re not just selling products; we’re selling ourselves. It’s all about authenticity, folks. People want to connect with real humans, not just fancy logos. So let your personality shine through, because that’s what sets you apart in a sea of luxury brands.

Next is making a Personal Connection.

– It’s like that warm fuzzy feeling you get when you walk into your favorite boutique. We’re not just selling stuff; we’re forging genuine connections with our clients. Because let’s face it, who doesn’t want to feel like a VIP?

Of course we need luxury Products.

– Quality over quantity, my friends. Luxury is all about that top-notch craftsmanship and attention to detail. Keep it simple, keep it sleek, and watch those sales soar.

Now, let’s talk about Perception.

– It’s all about the vibe, the aura, the “je ne sais quoi”. Your branding sets the tone for everything, from your logo to the way you answer the phone.  It’s all in the branding.

Last but certainly not least, we’ve got Pricing. 

-Cue dramatic music. Pricing is an art form, my friends. It’s not just about slapping on a number; it’s about how we share our pricing as well as what we charge.. Those little pricing tricks can make all the difference.

Thanks so so much for tuning in my 6 “Ps” for communicating value and luxury. I hope you notice that communicating our value is multi-layered and it all is important.I Heart You!

Connect with Photography Business Coach Luci Dumas: